《贝恩:2022年亚太区一线医疗健康行业报告(17页).pdf》由会员分享,可在线阅读,更多相关《贝恩:2022年亚太区一线医疗健康行业报告(17页).pdf(17页珍藏版)》请在三个皮匠报告上搜索。
1、The pandemic led to rapid reinvention of healthcare delivery in the Asia-Pacific region.By Vikram Kapur, Satyam Mehra, Alex Boulton, and Lucy dArvilleAsia-Pacific Front Line of Healthcare Report 20221Asia-Pacific Front Line of Healthcare Report 2022At a Glance The Covid-19 pandemic thrust health and
2、 wellness into the public spotlightand onto the consumer agenda. About 80% of consumers say theyre interested in health maintenance and lifestyle changes, and almost half are willing to spend more out of pocket to receive better health outcomes and experiences. The pandemic accelerated and amplified
3、 digital healthcare adoption in the region. Telemedicine usage nearly doubled for both consumers and physicians, and consumers in China and Indonesia are more trusting of healthcare technology companies today than they were before the pandemic. The healthcare system is complex and confusing. More th
4、an 90% of consumers say theyd prefer a single touchpoint to manage their healthcare, compared to only 70% two years ago. Consumers in China prefer digital touchpoints. As consumerism in healthcare increases, companies have four opportunities to attract consumers and improve public health. They can s
5、implify the patient journey, create integrated continuums of care, optimize value-based care, and empower patients and physicians.The Covid-19 pandemic increased consumers health awareness and exposure to technology, which empowered consumers to take more active roles in their care. Now that consume
6、rs are paying closer attention, they have new and rapidly increasing expectations.In response, healthcare delivery is being reinvented in the Asia-Pacific region. Trends that were just taking off before the pandemic took solid hold over the past two years. Healthcare consumerism, digital integration
7、, and telehealth evolved rapidly out of necessityand also addressed unmet consumers desires for convenience, value, and experience. To understand the challenges and opportunities facing healthcare today, Bain & Company surveyed 1,750 consumers in Australia, China, India, Indonesia, Malaysia, the Phi
8、lippines, and Singapore. We also surveyed more than 200 physicians in Australia, China, and India. Our surveys were issued in late 2019, just before the pandemic, and repeated in 2021. The results help us understand how healthcare preferences and behaviors have shifted and provide key insight into t
9、rends that are unfolding in the Asia-Pacific region. Based on this data, we also suggest four strategies to help healthcare companies serve consumers and positively affect public health. 2Asia-Pacific Front Line of Healthcare Report 2022Question: Compared with 35 years ago, to what extent are the fo
10、llowing statements about you true today? Source: Bain Front Line of Healthcare Asia-Pacific Survey, 2021 (n=1,750)Rank(2019)079%73%72%68%62%61%58%55%I do more research online to understandmy symptoms and treatmentsI expect convenience in additionto quality of careI am informed about my diseaseand it
11、s treatmentI am interested in lower-cost treatmentI monitor my health using technologyI expect my doctor to communicatewith me digitallyI schedule appointmentsthrough mobile appsI have an interest in health maintenanceand lifestyle changes13245678Figure 1: Consumers are proactively managing their he
12、alth and well-beingSide effects of the pandemic When we compared the survey results we collected in 2019 with the data for this report, four key themes emerged. We discovered: 1. Rising consumerism in health 2. A realignment of stakeholder trust3. Increased desire for simplicity and convenience 4. N
13、ew, tech-enabled healthcare normsRising consumerism in health In our 2019 report, consumers were starting to become more interested in wellness, health conditions, and treatment options. Now, they are fully paying attention. Healthcare is top of mind and consumers are willing to invest their time an
14、d money into wellness. A new type of patient is emerging, one who is actively engaged in health maintenance, treatment options, and preventative care (see Figure 1). Consumers report using online research to understand their conditions, stay informed about diseases and treatments, and monitor their
15、health. 3Asia-Pacific Front Line of Healthcare Report 2022Question: Compared with today, how much would you be willing to pay out of pocket for healthcare, in exchange for a better outcome, better experience,and greater efficiency in the next 3 years?Source: Bain Front Line of Healthcare Asia-Pacifi
16、c Survey, 2021 (n=1,750)Percentage of patients willing to pay moreSplit of individuals willing to spend more than now by level of expenditureConsumers relative preferences to spend more across healthcare services12%20%50% more31%0%20% more4%More than 50%More than now(47%)Same as now(29%)Less than no
17、w(24%)41%40%40%38%38%35%80100%6040200Regular healthcheckupsChronic caretreatmentDiagnostic healthcheckupsAcute caretreatmentLifestyle &wellnessHealthinsuranceFigure 2: Nearly half of consumers are willing to pay more for better health outcomesSales for fitness wearables, such as activity trackers, i
18、ncreased 30% from 2019 to 2020, according to CNBC reporting. A Global Mobile Consumer Trends survey issued by MoEngage and Apptopia found that downloads of health and fitness apps jumped 157% during the first half of 2020 in India, and the number of active daily users increased 84%. In the rest of t
19、he region, digital health and fitness activity increased by about a quarter. According to Adjust, a mobile app analytics platform, downloads tapered off in 2021 but usage remained high. Sessions increased 31% year over year, indicating users are sticking with appsand managing their health more than
20、they were before. Consumers are interested in more than just apps and gadgets. Nearly half of consumers said theyre willing to pay more out of pocket for healthcare expenses in exchange for better health outcomes, experiences, and efficiencies. About a third of consumers would pay up to 20% more ove
21、r the next three years; they are most willing to pay for regular and diagnostic health checkups and chronic care treatment (see Figure 2). 4Asia-Pacific Front Line of Healthcare Report 2022Question: How much would you trust the following to manage your overall healthcare and coordinate your treatmen
22、ts with other healthcare providers in your country?Notes: For India, trust in general insurers and trust in the government were recorded together; percent of respondents include those who responded “Somewhat Trust” or “Completely Trust”; Malaysia and Philippines were not included in the 2019 survey,
23、 hence past rank comparison is not available for these two countries; “pharmacies” was also added to the 2020 survey so comparison with 2019 data is not available for this option.Source: Bain Front Line of Healthcare Asia-Pacific Survey, 2021 (n=1,750), 2019 (n=1,521)Rank123AustraliaSecondary/tertia
24、ry careproviders68%Pharmacies63%Primary careproviders73%Technologycompanies21%9ChinaThegovernment82%Primary careproviders67%Secondary/tertiary careproviders82%Technologycompanies59%5IndiaSecondary/tertiary careproviders72%Primary careproviders71%Pharmacies73%Technologycompanies69%6IndonesiaPharmacie
25、s72%Secondary/tertiary careproviders71%Healthinsurers74%Technologycompanies65%5SingaporeSecondary/tertiary careproviders73%Thegovernment68%Primary careproviders74%Technologycompanies45%7MalaysiaPrimary careproviders69%Pharmacies61%Secondary/tertiary careproviders71%Technologycompanies40%9Philippines
26、Primary careproviders66%Pharmaceuticalcompanies63%Pharmacies70%Technologycompanies44%9Decline in rank compared with 2019No change in rank compared with 2019Improvement in rank compared with 2019Figure 3: Patients trust care providers and pharmacies most, but are gaining confidence in tech companiesA
27、 realignment of stakeholder trustThe notion of hospitals as de facto healthcare providers is slowly fading away. The industry is rapidly moving toward delivery models that are more convenient for consumers and less expensive to deliver. Technology is helping healthcare organizations deliver high-tou
28、ch services without the time or expense of physical interactions. Many consumers are ready to explore new care options, but to transform healthcare delivery and scale digital healthcare, trust has to be realigned across the system. In most Asia-Pacific markets, consumers trust primary care providers
29、 and pharmacies the most, with technology companies lagging far behind. On average, consumers in Australia, Singapore, Malaysia, and the Philippines trust traditional primary care providers about 30 percentage points more than digital players to coordinate and manage care (see Figure 3).Its unclear
30、how long traditional care providers will hold that advantage, particularly in developing markets. Since our last survey, the gap closed considerably in India and China. There, consumers trust traditional primary care providers only 2 to 8 percentage points more than technology companies. In Indonesi
31、a, 65% of consumers trust technology companies to manage their care. 5Asia-Pacific Front Line of Healthcare Report 2022Question: Which of the following statements best describes you regarding your preference for touchpoints to manage your healthcare? Note: Virtual touchpoints include apps/smart devi
32、ces and hotlines/call centers Source: Bain Front Line of Healthcare Asia-Pacific Survey, 2021 (n=1,750), 2019 (n=1,521)Single vs. multiple touchpointsPreferred single touchpoint(30%)(70%)33%67%(7%)(93%)AUCNINIDSGMYPH80100%6040200200002212021Single touchpoi
33、ntMultiple touchpointsPhysical visit to clinicVirtual touchpointCN = ChinaAU = AustraliaID = IndonesiaIN = IndiaMY = MalaysiaSG = SingaporePH = Philippines20%80%31%69%54%46%40%60%39%61%30%70%39%61%61%39%37%63%33%67%29%71%Figure 4: Patients want a single touchpoint to coordinate their healthcare need
34、s, although delivery preferences vary by marketAs digital adoption increases, advantages for offline providers will diminish, especially if online providers deliver comparable outcomes and greater convenience. Physician adoption will also drive trust. Eighty percent of physicians said they use digit
35、al tools more often today than they did three to five years ago. Physicians said technology helps them manage workloads better and cited increased caseloads during the pandemic as a key driver. Compared to our last survey, telemedicine usage nearly doubled, and more physicians report using digital t
36、ools to manage chronic care, consult with patients, and perform surgeries. Use of remote patient monitoring and augmented reality tools increased 60% to 70%, and the number of physicians leveraging artificial intelligence or machine learning more than doubled. In the future, physicians will be most
37、interested in telemedicine, augmented reality for surgeon training and pre-operation planning, and remote patient-monitoring technologies. Increased desire for simplicity and convenience In 2019, consumers wanted a simpler system of carea single touchpoint to manage all their healthcare needs. That
38、desire is unchanged, albeit intensified. More than 90% of consumers want a single touchpoint today, compared to 70% in 2019 (see Figure 4).6Asia-Pacific Front Line of Healthcare Report 2022Integrated offline- to-online models have the potential to deliver better patient experiences while optimizing
39、cost and efficiencies for care providers. That need is being fulfilled differently across the Asia-Pacific region. Digitally native companies are racing into markets where primary care is limited. In China, for example, more than half of consumers prefer a digital touchpoint, an increase of 23 perce
40、ntage points since our last report. Virtual touchpoints also gained significant ground in Indonesia.In mature healthcare markets like Singapore and Australia, consumers favor physical clinic visits as their primary touch-point. Their preference for in-person care increased during the pandemic. Eight
41、y percent of Australians prefer physical visits today, compared to just 67% in 2019.In these markets, digital healthcare isnt replacing established systems; rather, its enabling more connected, hybrid experi-ences. Integrated offline-to-online models have the potential to deliver better patient expe
42、riences while optimizing cost and efficiencies for care providers. New, tech-enabled healthcare normsSince our last report, telehealth adoption soared, exceeding both consumer and caregiver predictions. Before the pandemic, about half of consumers said they expected to use digital health tools withi
43、n the next five years. Now, just as many consumers have already used telehealth. In the countries we surveyed, telehealth usage essentially doubled since 2019except in Australia, where adoption increased ninefold. All Asia-Pacific consumers expect tele-health usage to continue rising through 2024 (s
44、ee Figure 5).Safety risks related to Covid-19 initially encouraged the growth of telehealth. Consumers are now adopting telehealth more broadly due to its efficiency and time savings. Offline providers and pharmacies were also difficult to access during the pandemic.Consumers reported using teleheal
45、th to manage ongoing and chronic care, access acute and emergent care, and seek second opinions. Two-thirds of consumers are comfortable visiting “any physician”not just their primary care providerto manage all or part of their healthcare digitally. 7Asia-Pacific Front Line of Healthcare Report 2022
46、Question: For telemedicine, please select from the following options: (1) used in the past 12 months and will continue to use; (2) used in the past 12 months and will not continue to use; (3) not used in the past 12 months and will start to use in next 3 years; or (4) not used in the past 12 months
47、and will not start to use in next 3 yearsNotes: 2019 adoption is based on the 2019 Front Line Survey; current adoption is based on usage in last 12 months; future adoption is based on usage in next 3 years; growth has a deviation of +/- 1% due to rounding offSource: Bain Front Line of Healthcare Asi
48、a-Pacific Survey, 2021 (n=1,750), 2019 (n=1,521)Growth 20192130 pt26 ptNA23 pt40 pt18 ptNA40 pt9 pt21 pt22 pt29 pt11 pt26 ptGrowth 202124IndiaIndonesiaPhilippinesChinaAustraliaSingaporeMalaysia02959682556056307048707651680%604020201920212024Figure 5: Telehealth adoption increased dramatic
49、ally and is expected to continue growing throughout the regionPhysicians were enthusiastic about telehealth, too; their adoption nearly doubled since 2019 (see Figure 6). About 60% of physicians said they preferred virtual visits over face-to-face interactions due to safety reasons during the pandem
50、ic. Fifty-six percent of physicians said more than 25% of their primary consultations could be delivered virtually by 2024 (see Figure 7).Evolution continues Healthcare delivery rapidly evolved in the region. The pandemic accelerated innovation plans for providers and increased consumers propensity