《2022年运动休闲鞋市场研究报告(英文版)(33页).pdf》由会员分享,可在线阅读,更多相关《2022年运动休闲鞋市场研究报告(英文版)(33页).pdf(33页珍藏版)》请在三个皮匠报告上搜索。
1、Sneakers Report 2022Statista Consumer Market OutlookFebruary 202201020304Overview Market definition Market overview Segment overview Revenue and growth Footwear:top 10 companies by revenueRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion S
2、ales channels Top eCommerce storesAppendix Methodology Product overview Author2Agenda3Sources:Statista Consumer Market Outlook 2022Sneakers are an important part of the Footwear marketMarket definition The market for Sneakers refers to so-called“athleisure”footwear,i.e.,everyday footwear with an ath
3、letic appearance where fashion aspects outweigh functional ones.Athletic Footwear,i.e.,shoes specifically designed for sports purposes(e.g.,soccer,tennis,basketball,etc.)are excluded and can be found in the corresponding Athletic Footwear segment.Out of scope Functional athletic footwear(e.g.,for te
4、nnis,basketball,soccer,running etc.)Work and safety shoesIn scope Athleisure footwear(everyday shoes with athletic design)4Key takeawaysIn 2021,the Footwear market generated a total revenue of US$391.4 billion worldwide.At 37%,Textile&Other Footwear was the largest segment of the Footwear market wit
5、h US$146.5 billion in revenues in 2021.The Sneakers segment had a market share of 18%and its revenue amounted to US$68.6 billion in 2021.Key players in the Footwear market include NIKE,Inc.,adidas AG,Pou Chen Corp.,Foot Locker,Inc.,and Skechers U.S.A.,Inc.Market overviewWorldwide revenue share in 20
6、211:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Worldwide Footwear revenue in billion US$The Sneakers segment accounted for 18%of the Footwear market revenue in 2021369.4391.4488.3543.3576.0609.2202020222022510.5%137%33%18%12%T
7、extile&Other FootwearLeather FootwearSneakersAthletic FootwearIn 2021,worldwide Sneakers sales amounted to US$68.6 billion51:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 2022Key takeaways The worldwide Sneakers revenue will increase at a CAGR1
8、of 8.9%from 2012 to 2025,while Sneakers volume sales will grow annually by 7.8%in this period.In the Sneakers segment,United States(US$60.5)and United Kingdom(US$59)had the highest annual revenue per capita in 2021.Segment overview(1/2)Worldwide revenue in billion US$RevenueUS$68.6bnin 2021+8.9%CAGR
9、120122025Volume sales1.2bn pairsin 2021+7.8%CAGR.240.945.248.053.559.065.169.663.568.686.798.0105.5113.0222024+8.9%1Worldwide volume sales in billion pairsSegment overview(2/2)In the Sneakers segment,volume sales reached 1.2bn pairs in 20211:CAGR:Compound Annual Grow
10、th Rate/average growth rate per yearSources:Statista Consumer Market Outlook 202260.70.70.80.91.01.11.21.31.11.21.51.61.71.82000020202257.8%1Worldwide revenue in billion US$Revenue and growthWorldwide Sneakers sales will increase at a CAGR1of 13.3%from 202
11、1 to 202568.6113.120212025+13.3%11:CAGR:Compound Annual Growth Rate/average growth rate per yearSources:Statista Consumer Market Outlook 20227RankCompanyYear1Worldwide company revenue in billion US$No.of employees2NIKE,Inc.202075adidas AG202062Pou Chen Corp.2020302Foot Locker,Inc.202051Skechers U.S.
12、A.,Inc.202012Designer Brands,Inc.202016Caleres,Inc.202011ABC-MART,INC.20206Feng Tay Enterprise Co.,Ltd.2020120Genesco,Inc.2020228Footwear:top 10 companies by revenue1:Reflects the most recent year for which data was available for all companies shown here 2:In thousandSources:Statista Company Databas
13、e 2022NIKE,Inc.had the highest total revenue of the top companies in the Footwear market2.34.637.421.98.38.03.52.92.52.201020304Overview Market definition Market overview Segment overview Revenue and growth Footwear:top 10 companies by revenueRegional overview Worldwide comparison KPI com
14、parison Top countries by regionConsumer insights Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author9Agenda10Revenue per capita ranking in US$in 2021Worldwide comparisonRevenue share in 2021In 2021,Americans and the British spent the most on Sneakers60.559
15、.053.244.440.940.139.939.838.437.3United StatesUnited KingdomNetherlandsLuxembourgDenmarkNorwayAustriaSwedenIcelandSwitzerlandSources:Statista Consumer Market Outlook 202237%33%26%3%1%AmericasEuropeAsiaAfricaAustralia&Oceania111:CAGR:Compound Annual Growth Rate/average growth rate per year from 2012
16、 to 2025Sources:Statista Consumer Market Outlook 2022200002242025CAGR1Footwear total140.2148.2149.1127.9129.8137.9144.3142.6118.3135.2162.0175.5182.5189.82.4%Sneakers12.914.215.314.816.318.020.120.417.921.125.728.430.232.17.3%20001820
17、022202320242025CAGR1Footwear total116.2123.2124.4107.1109.0116.1121.9120.7100.3114.8137.6149.1155.0161.12.5%Sneakers10.711.812.712.413.715.217.017.215.217.921.824.125.727.27.5%Share of total market(in%)9.29.610.211.512.513.113.914.315.115.615.816.216.616.94.8%KPI comparison Europe(1/2)Sne
18、akers sales in Europe will increase at a CAGR1of 7.5%from 2012 to 2025Revenue in billion US$Revenue per capita in US$United Kingdom4.0Germany2.7Italy1.7France1.4Russia1.112Revenue ranking in billion US$in 2021KPI comparison Europe(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer
19、 Market Outlook 2022In Europe,the UK was the country with the highestrevenue in the Sneakers segmentUS$59US$3Out of scope131:CAGR:Compound Annual Growth Rate/average growth rate per year from 2012 to 2025Sources:Statista Consumer Market Outlook 2022KPI comparison Americas(1/2)Sneakers sales in the A
20、mericas will increase at a CAGR1of 7.3%from 2012 to 2025200002242025CAGR1Footwear total134.0139.3145.1140.5147.0157.5156.8159.7127.5132.9163.1179.5189.2198.13.1%Sneakers16.518.220.021.623.524.925.827.223.725.730.633.535.337.06.4%20001
21、820022202320242025CAGR1Footwear total123.3129.4136.0133.0140.4151.9152.6156.8126.2132.6163.9181.6192.7203.23.9%Sneakers15.216.918.720.522.424.025.126.723.525.630.833.935.937.97.3%Share of total market(in%)12.313.013.815.416.015.816.417.018.619.318.818.718.618.73.2%Revenue per capita in US
22、$Revenue in billion US$14Revenue ranking in billion US$in 2021KPI comparison Americas(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In the Americas,the U.S.was the country with thehighest revenue in the Sneakers segmentUnited States20.1Mexico1.7Canada1.4Bra
23、zil1.1Colombia0.3US$60US$1Out of scope151:CAGR:Compound Annual Growth Rate/average growth rate per year from 2012 to 2025Sources:Statista Consumer Market Outlook 2022KPI comparison Asia(1/2)Sneakers sales in Asia will increase at a CAGR1of 12.0%from 2012 to 202520000
24、2242025CAGR1Footwear total22.923.424.624.725.927.229.731.429.028.236.441.043.646.35.5%Sneakers2.42.52.83.23.64.14.85.35.25.06.87.98.69.311.0%200002242025CAGR1Footwear total94.197.2103.2104.5110.7117.2129.3137.7128.1125.8163.4185.5198.7212.36.5%S
25、neakers9.910.511.913.315.517.820.823.122.822.430.635.839.242.912.0%Share of total market(in%)10.510.811.512.814.015.216.116.817.817.818.719.319.820.25.2%Revenue per capita in US$Revenue in billion US$16Revenue ranking in billion US$in 2021KPI comparison Asia(2/2)Revenue per capita ranking in US$in 2
26、021Sources:Statista Consumer Market Outlook 2022In Asia,China was the country with the highestrevenue in the Sneakers segmentChina13.4Japan3.4India1.4South Korea1.0Saudi Arabia0.5US$27US$1Out of scope171:CAGR:Compound Annual Growth Rate/average growth rate per year from 2012 to 2025Sources:Statista
27、Consumer Market Outlook 2022200002242025CAGR1Footwear total9.510.411.211.011.110.912.113.511.113.217.720.923.125.67.9%Sneakers1.11.21.41.41.41.41.61.91.51.92.63.13.53.910.5%Share of total market(in%)11.111.812.212.412.613.113.513.813.614.214.614.915.115.22
28、.4%KPI comparison Africa(1/2)Sneakers sales in Africa will increase at a CAGR1of 10.5%from 2012 to 2025200002242025CAGR1Footwear total10.010.611.110.610.510.110.811.89.511.014.416.618.019.55.3%Sneakers1.11.21.41.31.31.31.51.61.31.62.12.52.73.07.9%Revenue p
29、er capita in US$Revenue in billion US$18Revenue ranking in billion US$in 2021KPI comparison Africa(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Africa,Egypt was the country with the highestrevenue in the Sneakers segmentEgypt0.6Nigeria0.3South Africa0.1
30、Algeria0.1Morocco0.1US$6US$1Out of scope191:CAGR:Compound Annual Growth Rate/average growth rate per year from 2012 to 2025Sources:Statista Consumer Market Outlook 2022200002242025CAGR1Footwear total4.54.54.53.94.14.54.64.53.85.05.76.26.66.93.4%Sneakers0.4
31、0.40.50.40.50.60.60.70.60.80.91.11.11.28.8%Share of total market(in%)9.29.810.211.012.013.014.014.614.916.516.516.917.417.95.2%KPI comparison Australia&Oceania(1/2)Sneakers sales in Australia&Oceania will increase at a CAGR1of 8.8%from 2012 to 202520000224
32、2025CAGR1Footwear total124.8123.8122.0104.8107.6115.6118.2114.693.9124.0139.2149.2155.5162.12.0%Sneakers11.512.112.511.512.915.016.516.814.020.523.025.227.128.97.4%Revenue per capita in US$Revenue in billion US$Australia0.71New Zealand0.11Papua New Guinea0.02Fiji0.0120Revenue ranking in billion US$i
33、n 2021KPI comparison Australia&Oceania(2/2)Revenue per capita ranking in US$in 2021Sources:Statista Consumer Market Outlook 2022In Australia&Oceania,Australia was the country withthe highest revenue in the Sneakers segmentUS$27US$2Out of scope21Top countries by region1:Bar heights may vary due to ro
34、unded figuresSources:Statista Consumer Market Outlook 2022In China,the Sneakers segment will grow by 105.3%from 2021 to 20254.06.120212025+52.8%20.128.920212025+43.5%13.427.420212025+105.3%0.71.120212025+50.3%0.61.020212025+65.6%AustraliaEgyptChinaUnited StatesUnited KingdomRevenue in the top countr
35、ies in billion US$1EuropeAmericasAsiaAfricaAustralia&Oceania01020304Overview Market definition Market overview Segment overview Revenue and growth Footwear:top 10 companies by revenueRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insights Analyst opinion Sales
36、channels Top eCommerce storesAppendix Methodology Product overview Author22Agenda23TrendsThe growing popularity of trends such as athleisure and streetwear clothing,especially in Generation Y and Z,is driving the global Sneakers market.Sports brands such as Lululemon Athletica,Adidas,and Under Armou
37、r have launched their own line of novel luxury sneakers as well as limited edition collections with long-term celebrity partnerships.Analyst opinionSources:Statista Consumer Market Outlook 2022Recommended studies&reportsAthletic Footwear ReportNikeAdidasFoot LockerTrends such as athleisure and stree
38、twear clothing are driving the demand for sneakers24Footwear:worldwide revenue shareSales channelsSources:Statista Consumer Market Outlook 2022,Statista Digital Market Outlook 2022Online retails share of Footwear reached 33.1%in 202120.5%21.3%22.3%29.3%33.1%30.5%31.4%33.9%36.6%79.5%78.7%77.7%70.7%66
39、.9%69.5%68.6%66.1%63.4%20020202242025OnlineOs global eCommerce net sales:US$6.8 billion25Biggest players with Fashion as their main product category in 2020Top eCommerce stores by net salesSources:eCommerceDB.com V was the biggest online retailer specialized in Fashion globally
40、 in s global eCommerce net sales:US$14.0 s global eCommerce net sales:US$6.8 billion01020304Overview Market definition Market overview Segment overview Revenue and growth Footwear:top 10 companies by revenueRegional overview Worldwide comparison KPI comparison Top countries by regionConsumer insight
41、s Analyst opinion Sales channels Top eCommerce storesAppendix Methodology Product overview Author26AgendaSources:Statista Consumer Market Outlook 202227Detailed analysis of the status quo in selected core countriesWe obtain the data from the Statista Consumer Market Outlook for our 46 core economies
42、,such as the United States,China,and Germany,through an in-depth analysis of each market.To evaluate the markets,we use the latest data from various country-specific sources and industry associations,survey results from our primary research(e.g.,the Statista Global Consumer Survey),third-party studi
43、es and reports,as well as our industry knowledge.Because of the considerable amount of information that is incorporated in the Statista Consumer Market Outlook and all the interpretation and analysis involved in the process,a detailed representation of the data sources for each data point is not pos
44、sible.Market sizes are determined using a bottom-up or top-down approach based on an individual logic for each market segment.Demand-side factors,such as per-capita consumption,are linked to various performance factors,such as at-home and out-of-home consumption or average customer turnover.All mark
45、ets are assessed at retail prices including country-and product-specific sales taxes and excise duties.Other sources,such as household budget surveys on national levels,complement the demand-side estimates.For detailed information regarding the methodology,please have a look at our Consumer Market O
46、utlook Methodology.Methodology(1/3)Underlying dataMacroeconomic indicators Country-specific statistical offices and census data International organizations and associationsMarket research Consumer profiling the Statista Global Consumer Survey Exclusive representative ad hoc surveys in selected count
47、ries on specific current topics Key player analysis&monitoring Company profiles and key performance indicators Product and price monitoring News and trendsStudies&third-party data Market analyses and analyst opinions Annual reports and industry analyses Academic studiesWe use bottom-up and top-down
48、approaches for our sizing of the markets status quoNon-core country market sizing exemplified by1the Hungarian Cosmetics market in 2018Step 1:Choose reference core country2Step 2:Compare key market indicators3PopulationConsumer spending per capitaGDP per capitaPrice level indexHuman development inde
49、xStep 3:Apply an algorithm to estimate market KPIs,using data from the core country as base and the countrys key market indicators as driversResult:Average revenue per capita28Driver-based transfer of market data to non-core countriesThe market data for non-core countries is generated using algorith
50、mic models.To compensate for the lack of available data and to evaluate a countrys potential,we use the performance ratios of core countries with a similar infrastructure and similar development conditions as benchmark values.Then we apply an algorithm-based calculation to create market KPI estimati
51、ons,using the countrys key market indicators as drivers.Over 100 driver data sets for 150 countries have been collected from a variety of sources,including the International Monetary Fund(IMF),the International Telecommunication Union(ITU),the World Bank,and many others.The data sets either include
52、a forecast from the source or are forecast by Statista using trend analyses and prediction techniques based on historical data from 2000 to 2018.The drivers are categorized and assigned to the markets so that the top three correlating drivers can then be selected for each market segment.The chosen d
53、rivers do not only have the best mathematical fit,but they must also have an actual influence on the performance of the markets.If specific drivers are not available for one country,they can be replaced with a set of backup economic development drivers of more general nature.Methodology(2/3)1:Simpli
54、fied illustration 2:Several core countries are used to get the final results 3:Further key market indicators were used in the final algorithmSources:Statista Consumer Market Outlook 2022We estimate the potential of non-core countries with the help of macroeconomic and infrastructural drivers(core co
55、untry)PolandPoland(benchmark)38.1mUS$8,174US$14,75644.00.865US$14.04Hungary(non-core country)Hungary(KPI estimated)9.7mUS$7,542US$15,67944.80.838US$13.6329Economic outlook Expected impact on the general economy(GDP,consumer spending,investment,etc.)Based on current forecasts by the IMF,statistical o
56、ffices,and our analystsMethodology(3/3)Directly affected markets Directly impacted by quarantine measures(e.g.,Travel&Tourism)Recession reaction modeled based on analyst assessments,benchmark forecasts,leading indicators,as well as our own surveys Revenues expected to return to long-term trend event
57、ually Recovery scenario in V-,U-,or L-shape,depending on the market and country Time span needed to return to long-term trend:over 25 years Based on analyst assessments and available benchmark forecastsSources:Statista Consumer Market Outlook 2022Our COVID-19 forecasts build on extensive researchMar
58、ket environmentMarket shockShock dissipationPandemic outlook Lockdown:phase of general quarantine (410 weeks)Stabilization:phase of local and individual quarantines,gradual reopening of the economy(1218 months)Reconstruction:phase after vaccines and treatments have become widely available(from mid-t
59、o late 2021)Indirectly affected markets Impacted by overall economic performance rather than by pandemic-specific events and measures(e.g.,most consumer products)Recession reaction modeled by drawing on historical data(e.g.,national accounts,household budget surveys,and similar statistics)Accessorie
60、sHome&Laundry CareAlcoholic DrinksHot DrinksApparelHousehold AppliancesConsumer ElectronicsNon-AlcoholicDrinksBeauty&Personal CareOTCPharmaceuticalsEyewearLuxury GoodsFoodTissue&Hygiene PaperFootwearTobacco ProductsFurnitureToys&Hobby430The Consumer Market Outlook presents the key performance indica
61、tors sales,revenues,and prices of the most important consumer markets worldwide.Our specialized analysts market calculations are based on data from validated sources.Revenues,volume sales,prices,and forecastsMore than 200 product categories in up to 150 countriesCovering the period 2012 to 2025Find
62、out more on 2025)50,000+interactive statisticsAbout the Statista Consumer Market Outlook31The Company Database provides information on more than 1.5 Million listed and privately held companies and contains the most important company key figures as well as in-depth analyses.Additionally,we offer a wi
63、de range of extra KPIs for listed companies.Use the Company Database as a starting point for your further market assessment.It is also the perfect tool for a quick research on basic data and provides valuable insights into foreign marketsIn-depth information on over 1.5 million private companies and
64、 more than 40,000 listed companiesAnalyze your competitors and your industryAbout the Statista CompanyDBThe Company Analytics PlatformFind out more on https:/ industry,country®ion rankingsMore than 180 countries®ions coveredecommerceDB.com offers direct access to URL-related revenue informatio
65、n together with forecasts,customizable top,country,region and category rankings,KPI analyses,and extensive eCommerce-relevant contact information to over 20,000 online stores.32About the ecommerceDBThe toolbox for all eCommerce-relevant questionsTELE-MAIL+49 40 688 93 12 CONTACT USIn-depth analysis
66、for over 20,000 online store URLsAdjustable top,category,country®ion rankingsDownload shop profiles for seamless processingDirect contact to our eCommerce analystsFind out more on Simon LdemannAuthorSenior ASimon Ldemann studied Economics and International Economics with a focuson the European Union at the University of Gttingen.His studies included astay abroad in Florence.He has gained a comprehensive understanding ofmarket structures working as a market researcher and analyst.In the ConsumerMarket Outlook,he is mainly responsible for fashion and luxury.