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1、ASIA OCEAN SOURCE MARKETS 2018Asia sourced cruise passenger numbers hit another record high in 2018 with 4.24M taking an ocean cruise(up 4.6%).In 2018,global ocean passenger volume was 28.5M,and Asia accounted for 14.8%(versus 15.1%in 2017).The more measured growth in Asias passenger volume did not
2、come as a surprise as cruise ship capacity dipped in 2018 after years of rapid expansion in this region.Asias slowdown in ship capacity is due to the strong demand for cruise ships worldwide and reduced short cruise itinerary options ex-mainland China.While still dominant,mainland Chinas share of al
3、l Asian passenger volume dropped to 55.8%from 59.3%in 2017.Taiwan remains the second largest Asian source market(9.3%share)followed by Singapore(8.8%),Japan(6.3%),Hong Kong(5.9%),India(5.2%)and Malaysia(3.6%).Looking ahead,cruising in Asia is expected to continue growing in popularity with the arriv
4、al of new ships in 2019/2020 including from Costa Cruises,Genting Cruise Lines,Royal Caribbean International and MSC Cruises.Several Asian destinations are also building new infrastructure to support cruise development.12018 Asia Cruise IndustryOcean Source Market Report2REGIONAL OVERVIEW:ASIAMainla
5、nd China continues to dominate the Asian source markets,accounting for 55.8%of all Asian passenger volume in 2018.Most of the source markets in Asia saw year-on-year gains in 2018 except Mainland China and Malaysia.Passenger volume from Singapore,India,Indonesia,Philippines,South Korea,Thailand and
6、Vietnam had double-digit growth.Asian cruise passengers are found across the age spectrum with an estimated average age of 45.4 years.Only three markets show real divergence:India,a young 37 years average;Indonesia a young 39 years average;and Japan an older 57 years.Asian cruise passengers predomin
7、antly cruise in the region with more than 50%(2,194K)cruising from Mainland China,Hong Kong and Taiwan.Almost 40%(1,694K)cruise in the rest of Asia.Outside of Asia,the Mediterranean,Caribbean/South America,Baltics/Northern Europe,and Alaska were popular choices in that order.Shorter sailings remain
8、the dominant choice of Asians,89%of whom are sailing 4-6 nights with an average duration of 4.9 days the lowest amongst source market regions in the world.GLOSSARY This report is based on 2018 calendar year passenger statistics provided by CLIAs ocean Cruise Line members,representing over 95 per cen
9、t of the global cruise industry capacity,plus additional data collected from non-CLIA Cruise Lines by CHART Management Consultants.The research is based on a methodology that is used in similar studies around the world.The consistency of approach facilitates comparisons with other major cruise marke
10、ts.Data points below 2,000 passengers(for source markets)and 4,000(for destinations)are not displayed.All analyses and information exclude one-night cruises,consistent with past CLIAs Asia source market reports.Destinations/trade routes are determined by the area where the ship is predominantly sail
11、ing apart from:Mainland China,Hong Kong&Taiwan represents sailings that embark from these markets and sail within Asia.Rest of Asia excludes sailings that embark from Mainland China,Hong&Taiwan.“OTHER”in the Destinations/Trade routes consists of Transatlantic,world cruise,Africa/Middle East,Panama C
12、anal/South America,Canada/New England,Exploration,no trade route identified and others.3456Mainland China maintained its dominance as Asias leading source market,accounting for 55.8%of allAsian passengers.The Chinese market,which has been going through a period of adjustment,saw amarginal 1.6%decrea
13、se in passengers in 2018.Passengers sail predominantly in Mainland China,HongKong or Taiwan(68.4%).Further destinations such as Mediterranean,Australasia and explorationdestinations saw growth while other long-haul destinations fell.78Taiwan is Asias second largest source market maintaining a market
14、 share of 9.3%of the total with a4.7%growth.A breakdown of the trade route reveals that majority 94.2%cruise out from MainlandChina,Hong Kong,Taiwan,with a small percentage cruising from other ports.While short cruises of upto 3 days remained the preferred choice,there is a slight trend to longer cr
15、uises over the last twoyears.910Singapore upheld its impressive double-digit growth,with 106K more passengers sailing in 2018(thelargest increase of all Asian markets).Singapore now represents 8.8%of the total market,up from6.6%in 2017.Singaporeans continue to favour cruises in their region.With mor
16、e passengers going forshort up to 3 days cruises,the average duration was pushed down to 2.5 days in 2018,the lowestamongst source markets in the world.1112Japan remained Asias 4th largest market,saw a 4.5%increase in cruise passengers last year.Theaverage age of 57,continues to be the oldest in Asi
17、a,well above the average of 45.4.Japanesepassengers are more inclined to take longer cruises with an average of 6.9 days in duration.They alsocruise to a much higher degree in other parts of the world with a sizeable 11.2%visiting theMediterranean,though the majority still cruise closer to home in A
18、sia at 76.8%.1314After a hefty 80.6%gain in passenger volume from 2016 to 2017,Hong Kong persists as a strongsource market of almost 250K passengers,up 8.6%from 2017.This was driven by passengers going onshorter cruises.Most cruises(72.9%)are taken from Hong Kong,Mainland China and Taiwan.For thelon
19、ger-haul destinations,4.3%of passengers from Hong Kong sail in the Mediterranean,followed byBaltics/Northern Europe and Australasia.1516True to market expectations,India saw a 28.1%boost in passengers in 2018.As one of the mostpopulated countries in the world and with a low cruise penetration,the In
20、dia source market is expectedto carry on an upward trajectory.80%of Indians cruise in Asia,with considerable fly-cruise market outof Singapore.There is also interest in more distant destinations with 8.4%sailing in Europe and 9.0%sailing in the Americas.Indian passengers remain the youngest in the r
21、egion at 37 years.1718After a substantial 88%increase in 2017,Malaysias passenger volume fell by almost 20%year-on-yearin 2018.The 2018 figure is still 50K passengers more than in 2016.Average age decreased to 42 from47,with a higher proportion coming from children suggesting a growing family segmen
22、t.There is also atrend towards 4-6 days cruises with 34%of Malaysians choosing those in 2018.1920Indonesia saw a 54.9%jump in passenger volume in 2018,which propelled it from 10th to 8th rankedsource market in Asia.Indonesians still favour shorter cruises in Asia,the up to 3 days gaining on the4-6 d
23、ays options in 2018.A greater proportion of younger cruisers(=12 and 13-19 years)suggests anescalating family segment,bringing the average age to 39,below previous years and lower than theAsia average 45.4.2122The Philippine source market doubled in 2018 to reach a total of 61.4K passengers,continui
24、ng thestrong growth(around 50%annually)since the 16.7K of 2015.Philippine passengers overwhelmingly(71%)go on cruises of 4-6 days with an average of 5.3 days.Most of them(80.9%)cruise in Asia.2324South Korea continues to show growth on a small base,up 13.5%in 2018 to reach 44.4K(against 22%growth th
25、e previous year).The increase is in cruising in Asia(from 12K in 2017 to 30K).The averageage(52)and average duration(5.6 days)is mostly the same year over year.2526After a significant decline in 2017,Thailands passenger volume rose a little closer to the 2016 level,upby 14.5%in 2018 to 30.3K passeng
26、ers.The increase came in the form of passengers cruising in Asia,with more passengers over 60.In 2018,the average duration remained largely the same at 4.4 days.2728Vietnam remains one of the smallest of the Asian source markets,though it more than doubled inpassenger volume to hit 10K in 2018.The a
27、verage age is 41.Younger travellers are going on a cruiseholiday with a 102%bump in the 30-39 age group.Vietnamese take shorter cruises of up to 3 days and4-6 days with the majority of them cruising in Asia.29301201 F STREET NW,SUITE 250WASHINGTON,DC 20004+1.202.759.9370Cruise Lines International As
28、sociation(CLIA)is the worlds largest cruise industry trade association,providing a unified voice and leading authority of the global cruise community.CLIA supports policies and practices that foster a safe,secure,healthy and sustainable cruise ship environment and is dedicated to promoting the cruis
29、e travel experience.Economic,environmental and cultural sustainability is of the utmost importance to the cruise industry.We support local economies not just by bringing guests and crew to their shores but by using local services and goods on our ships.We sustain+1.1M jobs and US$134B in economic impact worldwide.Every day,the global cruise industry is hard at work protecting the environment and strengthening local destinations through bold leadership,innovative stewardship,and strong strategic partnerships.For more information about CLIA and the Cruise Industry visit www.cliaasia.org31