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1、1White Paper for Metaverse+Education TechnologyMay 2023The Growth PipelineCompanyPowering clients towards a future shaped by growth2Introduction of the Research Geographic scope Asia ASEANSegment scope Metaverse Metaverse EducationSub-segment focus Metaverse Virtual Exhibition and IP Metaverse Innov
2、ation Incubation(Consulting Services)Metaverse University(Talent Training and Web3.0 Talent Certification)Metaverse Entrepreneur Business School Metaverse Science and Technology Innovation Center Metaverse IKO Knowledge Exchange3AgendaExecutive Summary Overview of MetaverseMetaverse Education Techno
3、logyTeam Asia of Metaverse Education Meta Doers World Holding BerhadMetaverse Challenges and Pain Points4Executive SummaryOverview of MetaverseOpportunities in ASEAN MarketAfter experiencing traditional offline education and online education in the internet era,the education industry is now entering
4、 the 3.0 era of themetaverse.The development of the metaverse relies on diverse talents,but there is currently a bottleneck in talent acquisition,which urgently requires specializedtalents trained in a standardized and systematic manner to build intellectual support for the healthy and rapid develop
5、ment of the metaverse.The business opportunities in the metaverse are vast,but there is an urgent need for comprehensive metaverse knowledge,business training,andentrepreneurial incubation to seize the development opportunities of the metaverse era.Technical talents,entrepreneurs,and startups all ne
6、edmetaverse education and business consulting empowerment.Metaverse EducationBased in ASEAN,MDW makes full use of the huge population resources of Generation Z,or digital natives in the Asia-Pacific region,excellent mobileInternet and digital payment infrastructure and other resources,and leverages
7、its decades of profound accumulation in the field of education,and iscommitted to becoming an importantdriver to promote the accelerated developmentof the Metaverse.MDW:Team Asia of Metaverse EducationSource:Literature research,Frost&SullivanMetaverse,which is composed of“Meta”and“(Uni)verse”,is a v
8、irtual world that mirrors the real world and is also independent of the real world.Users havetheir own virtual identity and digital assets in metaverse,and can carry out a series of social and spiritual activities such as social communication,entertainment,creation and education.Metaverse has 8 majo
9、r characteristics,including digital identity,social attributes,immersive experience,low latency,diversification,anytime and anywhere,economic attributes and civilization system.At present,metaverse has empowered social network,gaming,education,exhibition and other fields to achieve transformationand
10、 upgradeThanks to the RCEP and the Belt and Road Initiative,ASEAN has maintained a strong economic growth rate and become an important growth area of theglobal economy.With the development of smartphones,mobile Internet,5G,and IoT,Internet users in ASEAN region continue to grow,which provides a huge
11、 pool ofpotential users for metaverse.ASEAN is becoming the next popular investment choice for global investors,mainly reflected in the rapid growth rate of FDI inflows,number of unicorns,number of start-ups and the amount of PE/VC investment in ASEAN.5AgendaExecutive Summary Overview of MetaverseMe
12、taverse Education TechnologyMetaverse Education Asian Team Meta Doers World Holding BerhadMetaverse Challenges and Pain Points6Web 3.0 provides technological base and socio-economic system for metaverseIn Web 1.0,websites provide users with edited and processedinformation,and users can only passivel
13、y read text,picturesand simple video content without interaction.Position:Portal InternetContent:One-way information outputUsers role:Content consumerData form:no concept of personal dataKey characteristics:web page,desktopIn Web 2.0,users can not only browse the page,but alsocreate their own conten
14、t and upload it to the Internet.Userscan also interact with each other by making comments,andthus forming todays social networks.Position:Platform InternetContent:Bidirectional information interactionUsers role:Content producerData form:personal data and algorithms are held byplatformsKey characteri
15、stics:social network,mobile network,cloud computingContent producerUserBased on blockchain technology,Web 3.0 adopts a decentralizednetwork structure and provides a user-built,privacy-protected,open and trusted ecosystem.Users have the autonomy of dataand can receive more intelligent and personalize
16、d customizedInternet information.Position:User InternetContent:Information convergence and sharingUsers role:Content ownerData form:personal data and algorithms are held by usersKey characteristics:AI,Unified identity authenticationsystem,decentralization,data owning,privacy protectionWeb 1.0ReadWeb
17、 2.0Read+WriteWeb 3.0Read+Write+OwnContent input/outputContent producer/UserContent producer/UserContent producer/UserContent input/outputContent input/outputInteractionInteractionSource:Literature research,Frost&Sullivan analysis7Metaverse is a virtual space which is parallel to and independent of
18、the real worldTechnologyBlockchainAIIoT5G/6G3DDAOAnother CommunityDecentralized organizationCreator EconomyHuman-ComputerInteractionSensor technologyBrain-computer interfaceAR/VR deviceApplicationToB:Industry,Medical,Education,Exhibition,etcToC:Gaming,Social,Travel,Finance,etcApplication ExperienceI
19、nteractive InterfaceSocio-economic SystemTechnological BaseWeb 3.0MetaverseMeta+(Uni)verse Metaverse,which is composed of“Meta”and“(Uni)verse”,is a virtualworld that mirrors the real world and is also independent of the real world.Users have their own virtual identity and digital assets in metaverse
20、,andcan carry out a series of social and spiritual activities such as socialcommunication,entertainment,creation and education.Metaverse has 8 major characteristics,including digital identity,socialattributes,immersive experience,low latency,diversification,anytime andanywhere,economic attributes an
21、d civilization system.Digital twin stageThe real world can be more accurately andefficiently mapped in the virtual world,so thatthe subject in the virtual world can dynamicallysimulate the real object and get closer to thereal world.Virtual-real mutual construction stageThe activities of subjects in
22、 the real world andvirtual world are correlated.The ideas,actionsand environment in real world and virtual worldcan build on each other by interaction andsocialization,so as to achieve a unifiedstate.Virtual-real symbiosis stageThe virtual world has reached such a state ofperfect reflection of real
23、human society that it isimpossible to distinguish the virtual world fromthe real world.The stage of virtual-real symbiosisin metaverse can meet the requirements ofsubjectivity,interaction and high immersion.The future technological development of metaverse can bedivided into three stages:digital twi
24、n stage,virtual-realmutual construction stage and virtual-real symbiosis stage.At present,the development of metaverse is in the stage ofdigital twin.The Development Stage of metaverseSource:Literature research,Frost&Sullivan analysis8Metaverse core technologies include interactivity,blockchain,AI,l
25、oT,network and game technology6 Supporting Technologies of metaverseInteractivity:Interactive technology is a bridge between the real and the virtual world,which can help create immersive experiences,upgraded interacting ways,and a more realistic sensation of body.Interactive technologies include VR
26、 technology,AR technology,MR technology,holography,brain-computer interface,sensor technology,etc.Blockchain:Blockchain is the underlying core technology of metaverse ecology.Through blockchain technologies such as distributed ledger,smart contract,consensus mechanism and hash algorithm,a decentrali
27、zed platform is established to ensure that users can conduct fair,transparent and safe transactions of virtual assets.Artificial Intelligence:Artificial intelligence technology provides algorithm support,ensures the operative efficiency of metaverse,and provides a supporting basis for communication
28、between users and between users and the system.AI technologies include computer vision,intelligent voice,machine learning,natural language learning,etc.loT(Internet of Things):loT technology helps create a clear perception of real life and maps the real world into the virtual world.Through the coope
29、ration of perception layer,network layer and application layer,loT technology can realize the stage of connecting all things and the symbiosis of virtual and real world.Network:Network technology is the underlying infrastructure of metaverse architecture.The construction of metaverse requires high b
30、roadband,speed and stability.At present,the current network technology includes 5G/6G,cloud computing,Edge AI,etcGame:Game technology includes game engine,3D modeling,real-time rendering,etc.This technology ensures the production efficiency of virtual space and helps realize the construction of digi
31、tal scene efficiently and rapidly.6 Supporting Technologies of metaverseSource:Literature research,Frost&Sullivan analysis9Decision-makingCentralized decision-makingJoint decision-makingOwnershipPermission requiredNo permission requiredStructureHierarchyDecentralizationInformationPrivatePublicIPClos
32、ed sourceOpen sourceDAO(Decentralized Autonomous Organization)is the fundamental form of Web 3.00102030405Different from the existence of hierarchical management structures in traditional organizations,DAO is decentralized and flat.The operation follows the principles of equality,reciprocity and mut
33、ual benefit.Business decisions in metaverse are made by collective voting,resulting in a strong collaborative effect.DecentralizationDAO(Decentralized Autonomous Organization)is a form of digital world organization basedon blockchain technology.Participants share a common goal,have the right to part
34、icipate inany decision-making of the organization and jointly determine the direction of the organization.Compared with traditional organizations,DAO has features like decentralization,autonomousoperation,informationtransparency,openness and token incentive.Content producerCommunity managerDeveloper
35、Financial managementDAO operatorTraditional organizationDAOThere are no information thresholds.The management rules,benefit distribution,reward and punishment mechanisms are all encoded on the blockchain in the form of smart contracts.Any user can obtain all the information of the organization throu
36、gh query,which ensures transparency and maximizes the competition within the organization.Information TransparencyBased on blockchain technology,DAO implements the principle of“code is law”.Rules are run autonomously by the program instead of the law,so as to realize programmed and automated managem
37、ent.This organization form makes it easier to reach consensus and trust within the organization,thereby reducing the organization costs of trust,communication and transaction.Autonomous OperationIn DAO,users can enter and exit at any time,and can work for multiple DAOs.On one hand,the efficient and
38、frequent flow of resources and personnel has accelerated innovation and resource allocation.On the other hand,users in the organization choose to join because they have same goals,so consensus can be reached faster.OpennessAs an important form of incentive,tokens digitize elements such as people,kno
39、wledge,events and products,so as to integrate capital elements such as human capital,asset capital,and information capital.In this way,the management effectiveness of the organization can be improved,and the value flow can be realized.Token IncentiveShareholdersBoard of directorsManagementEmployeesV
40、STraditional organization vs DAOCharacteristics of DAOSource:Literature research,Frost&Sullivan analysis10NFT is a ownership certificate of virtual assets,providing the underlying foundation for metaverseToken refers to the ownership certificates of tradable entities in the blockchain.Due to thevalu
41、e of tradable entities,tokens are also used to represent digital assets,with delivery rights,exchange rights,rights to use,earning rights and other attributes.Token has three elements:Digital Certificate of Rights:Tokens serve as certificates of equity in digital form Encryption:Ensure the authentic
42、ity and tamper resistance of tokens throughencryption Negotiability:Tokens must be guaranteed to circulate on the internet,ensuring thatthey can be verified at any timeAccording to whether they are homogeneous,tokens can be divided into fungible tokens andnon-fungible tokens.Compared to fungible tok
43、ens,NFTs(Non-Fungible Token)have thecharacteristics of uniqueness,indivisibilityand non-interchangeablity.Fungible TokenInterchangeability:same type of FT can be interchangedSeverabilityUnity:every FT is the same in each typeNon-Fungible TokenNon-interchangeablity:same type of NFT cannot be intercha
44、ngedIndivisibilityUniqueness:every NFT is uniqueOpenness and transparencyThe sales and purchasing activities of NFT are public,and information about each NFT is transparent.Permanent preservationOnce on the chain,the NFT metadata and transaction history will be permanently stored on the blockchain a
45、nd cannot be modified or deleted,thus ensuring the authenticity of NFT.Uniqueness and indivisibilityNFT is not divisible,and each NFT is unique.The same type of NFT cannot be interchanged.If an NFT is lent,it is required to return this particular NFT.VerifiabilityAll transactions in the NFT will be
46、recorded on the blockchain,and holders can trace back to the source to verify authenticity.NFT(Non-Fungible Token)is a cryptographic ownership certificate of a virtual asset supported byblockchain technology.It is often used to refer to an indivisible and unique digital equity asset.NFThas the chara
47、cteristics of uniqueness,indivisibility and non-interchangeablity.As the metaverse accelerated,NFTs have become an important underlying infrastructure.NFT isthe core element of metaverse economic and social system.Its unique,verifiable and permanentproperties solve the problem that the assets of the
48、 virtual world are easy to replicate,thus ensuringthe scarcity of ownership and the value of assets.In this way,NFTs provide the underlyinginfrastructurefor metaverse to realizethe transaction circulation and value transfer.At present,NFTs are mainly used in art/collectibles,video games,virtual worl
49、ds,sports and otherfields,with art/collectiblestaking a major share of the market.Characteristics of NFTSource:Literature research,Frost&Sullivan analysis11Metaverse empowers related fields to achieve transformation and upgradeFieldsOverview Metaverse applicationsMetaverse+SocialMetaverse social is
50、an extension of social media that combines the advantages of both offline and online social.It not only eliminates the limitations of time and space,but also brings users an immersive experience through avatars,which helps users meet people with similar interests and opinions.Metaverse+GamingBecause
51、 the metaverse itself has virtual and sci-fi attributes,its application in the game field is relatively mature.At present,Internet companies and game companies show more interest in metaverse.metaverse games blend the real world and the virtual world,giving users unprecedented immersion.At the same
52、time,the use of blockchain technology increases the financial attributes of the game,improves the profit margin and enhances the stickiness of users.Metaverse+IndustryMetaverse industry refers to the application of metaverse-related technologies to R&D,production,equipment operation and maintenance,
53、product testing,skills training,sales and other links of industrial manufacturing.It deploys industrial processes in virtual space to achieve the effect of improving optimization,reducing costs,and increasing production and sales.Metaverse+HealthcareMetaverse medical can be applied in various fields
54、 such as medical imaging,medical education,rehabilitation training,surgicalassistance,telemedicine,and drug research and development,thereby alleviating the problems of expensive medical equipment,lack of resources,obvious geographical gaps,and lack of professional talents in the traditional medical
55、 system.Metaverse+FinanceMetaverse Finance builds a new financial system based on decentralized finance DeFi and cryptocurrency NFT.Through customer simulation analysis and financial risk prediction in the metaverse,it provides better services for the social economy,and gradually develops into scena
56、rios in various financial segments such as lending and trading.Metaverse+TravelMetaverse technology allows users to enjoy travel at home,without paying a visit in person.metaverse tourism breaks the limitations of time and space,making up for the shortcomings of traditional tourism methods such as l
57、arge numbers of people on holidays and limited by geographical distance.At the same time,it can also bring tourists a more technological,interactiveand immersive tourism experience through the form of empowering scenic spots and main parks.Metaverse+ExhibitionApplying metaverse concept to the exhibi
58、tion field will help provide new marketing and experience scenarios and empower the digital upgrade of exhibitions.The application of metaverse technology in the exhibition field can be realized through virtual identity admission,game interaction,communication and exchange,3D exhibition space,virtua
59、l display,data statistics,etc.Metaverse+EducationMetaverse education increases the vividness,authenticity,and interactivity of teaching content by constructing virtual learning scenarios that are highly related to teaching content.This enables the from of education to transform from passive acceptan
60、ce to independent experience,which helps to improve the quality of teaching and the effect of industry training,and also brings new experiences and opportunities to traditional teaching methods.SoulZheliPixsoulHonnverseThe SandboxAxie InfinityRobloxIndustrial softwareIndustrial intelligenceIndustria
61、l mirroringMedical imagingMedical educationRehabilitationTelemedicineBank Virtual BranchesFinancial products Virtual toursVirtual art exhibitionDigital Museummetaverse theme parkDigital collectionsVirtual FairVirtual lessonsVirtual campusVirtual medical trainingSource:Literature research,Frost&Sulli
62、van analysis12Metaverse+Exhibition brings users an immersive experience Metaverse+Exhibition aims to provide visitors with moreimmersive,interactive and experiential scenes through artificialintelligence,interaction,game engine and other technologies.The combination of metaverse and exhibition reali
63、zes virtualreproduction,virtual simulation,and virtual-real integration,thereby promoting the digital upgrade of the exhibition industry.The application of metaverse concept in the exhibition fieldmainly includes constructing virtual characters,online virtualexhibition,immersive exhibition,realising
64、 digital collection andother forms.At present,many exhibitions have integratedmetaverse elements into their operation to provide visitors withnew and upgraded experience scenes and further enhance thevalue of exhibitions.Metaverse+exhibition casesVirtual character-Users can create their own virtual
65、identities to experience the exhibition.-Services like reception,hosting,customer service,explanation can be provided by virtual humans.Online virtual exhibition-Through 3D modeling and other technologies,the metaverse online exhibition is produced,so as to improve exhibition effects,enhance interac
66、tive experience,and help users can watch the exhibition without leaving homeImmersive exhibitions-The use of VR/AR,artificial intelligence,holographic projection and other technologies allow visitors to view an immersive,high-tech,highly interactive scene,which increases the diversified experience.D
67、igital collection-It can be combined with the main theme of the exhibition to create a unique digital collection,so as to attract the purchase and collection.In this way,it can further increase the economic value of the exhibition.Application Scenarios of metaverse in ExhibitionSuzhou Hanshan Art Mu
68、seum held the first museum-level metaverse digital art exhibition in China.Thewhole exhibition hall is divided into four differentsections,including“regionalizedmetaverse,biosphere metaverse,parallel metaverse and non-localized metaverse,showing the current ecology andfuture situation of network twi
69、ns in the digitaluniverse.Suzhou Hanshan Art Museum-Metaverse Digital Art ExhibitionDoers Education Group held Van Gogh Alive in bothMalaysia and other places.The exhibition not onlycombinesmetaverseelementsbutusesartificialintelligence,holographic projection,sensing and othertechnologies,such as a
70、talking portrait of Van Gogh,aroom of light of hope,an artificial intelligence self-portrait generator,to bring visitors an immersive andinteractive experience.DOERS-Metaverse Light and Shadow ExhibitionWiththehelpofvirtualinteraction,three-dimensionalmodeling and other technologies,Feng Tang create
71、d theColor Sky calligraphy and painting exhibition in the virtualspace of the Xi Long metaverse.The exhibition layoutincludes the map of the work,the integration into the virtualspace,the display of the work,etc.,through the landscapestyle scene that fits the work,so that users can immersethemselves
72、 in the artistic conception of landscape painting,and obtain the unique experience and satisfactionXi Rang Metaverse App-Feng Tang Online Calligraphy and Painting ExhibitionThe Dunhuang Academy created a virtual human“JiaYao”to provide interpretation services for visitors.“JiaYao”is based on“Jialing
73、 Pinga”,a sacred bird with agentle voice in Dunhuang murals,introducing thehistory of the thousand-year-old caves to people with aunique baby sound,and spreading Dunhuang culturein a personified way.Dunhuang Academy-virtual character Jia YaoSource:Literature research,Frost&Sullivan analysis13Metaver
74、se+Education can positively improve the learning effect of users01Reconstruction of space-time viewThe metaverse uses virtual reproduction,virtual simulation,virtual integration,and virtual linkage to break the limitations of time and space.The technology lead users to shuttle between the real and v
75、irtual world,and experience scene transformation across time and space and immersive teaching brought by 3D virtual space.02Reconstruction of teacher-student viewIn metaverse education,the role of the teacher can be played by virtual characters.Virtual teachers can improve the effect of companionshi
76、p learning and make up for the lack of emotions of traditional online learning interaction.At the same time,students can also become classmates with famous virtual people,increasing the fun of learning.03Reconstruction of content viewThe course content of metaverse education is no longer limited to
77、1D language and 2D text pictures,but also includes 3D scenes that are highly relevant to the course.It can be displayed through computers,tablets and other devices.It can also be displayed with interactive equippments,which could further make the courses more real and fun.04Reconstruction of practic
78、e view The metaverse provides the possibility for practical operation in some fields with high operation coefficient,through assisting teachers in simulating experimental scenarios,which ensures the safety of teachers and students,reduces the cost of teaching equipment,and can be operated anytime.A
79、new education concept system shapedby metaverseMetaverse Education uses artificial intelligence,AR/VR,holographic projection,digital twin and otherrelated technologies to create immersive,interactive and diversified virtual learning scenarios forstudents,and provides teachers and administrators with
80、 visual and diversified evaluation analysis tools.metaverse education empowers traditional education,with the advantages of breaking the limitationsof time and space,saving education costs,reducing practical risks,and curriculum customization,combining the virtual and the real world to bring student
81、s an immersive learning experience.Atpresent,metaverse education has been applied in three fields:subject education,informal learning,and vocational training.And the theoretical system and application mode of the metaverse educationhave been gradually established.Break the limitations of time and sp
82、aceCut education costs and reduce the riskCustomize coursesmetaverse education breaks the limitations of time and space,realizing the reintegration of time and space.Through technologies like VR/XR,holographic projection,game engine,it simulates virtual scenes corresponding to different eras,leads s
83、tudents to experience cross-time classroom learning,and improves the users immersive experience with the form of virtual reproduction,virtual simulation,virtual integration,and virtual linkage.In fields with strong experimental and demonstrative factors such as physics,chemistry,and medicine,there i
84、s always difficulty in operation.And the facilities are expensive with wear and tear.The application of the metaverse will further reduce the cost of education.In some operations have with high risks,the metaverse education can ensure the safety of teachers and students and provide relevant experien
85、ce by building an immersive teaching environment.In the class-based teaching system,there are obvious individual differences among students,therefore teaching according to aptitude can improve teaching quality and effect.metaverse education can create learning solutions suitable for each students le
86、arning habits and thinking styles according to students individual circumstances.Metaverse+Education Source:Literature research,Frost&Sullivan analysis14Metaverse education is mainly used in the fields of subject education,informal learning and vocational trainingApplication ScenariosScenario 1:Subj
87、ect educationScenario 2:Informal learningVirtual learning community refers to a virtual world platform based on Internet collaborative learning,where users can create their own virtual identities and participate in courses,activities,conferences and so on.The virtual campus uses digital technologies
88、 such as street view maps,3D modelling,and interactive engines to replicate campus buildings and accurately realize the construction of digital campuses.The virtual campus enables alumni,faculty,and students from all over the world to conduct in-depth visits and exchanges through the metaverse platf
89、orm,enriching campus life and enhancing the connection between students and school.Scenario 3:Vocational trainingMetaverse plays an important role in the application of vocational training.Through VR/AR technology to simulate 3D virtual scenes,some difficult experiments and trainings with high risk
90、can be realized,which can help users receive more systematic and comprehensive training to improve comprehensive quality and practical ability.Teaching quality and learning experience can be improved by providing immersive virtual scenarios.For humanity-related study,students can be introduced into
91、teaching content by simulating real social and cultural scenes,which allows students to observe and experience the human geographical characteristics of different times and regions in an immersive way.In the form of virtual laboratories,lighter equipment is provided for experimental disciplines like
92、 physics and chemistry.Immersive observation and operation of experimental equipment in the virtual laboratory bring a more realistic and immersive learning experience.Application CasesVR/AR technology in the educational metaverse can help carry outsome experiments and trainings with high risk.The 2
93、9th Asian Societyof Cardiovascular and Thoracic Surgery was held on May 29,2021.Seoul National University Hospital used VR/AR technology to share thereal-time surgery in the conference,symbolizing the first attempt toapply metaverse in the field of medical education.Seoul National University Hospita
94、lmetaverse EducationVirbela builds 3D worlds for remote work,online learning,and virtualactivities or events.In the virtual campus,users can create their ownvirtual identities at Virbela,exploring the campus learning areas,meeting rooms.It forms community and cultural awareness throughonline course
95、learning.VirbelaThe School of Animation and Digital Arts of Communication Universityof China created a virtual campus,which was officially launched onBaidus Xirang metaverse platform.The virtual campus includes thearchitecture of the campus and many activities related to the cultureof the campus.Com
96、munication University of ChinaThe research team of the“VR/AR+Education”laboratory of BeijingNormal University has been working on virtual reality,especiallyaugmented reality education,since 2009.The team conducted an ARlanguage learning activity with Tsinghua University Primary School,where students
97、 observe the sun and earth in class based on ARtechnology.Beijing Normal UniversityStanford University has a course called Virtual People which is taughtentirely in a VR environment,and students need to wear VR devices inclass.The scenes provided by VR devices include virtual museums,various life sc
98、enes,natural landscapes,etc.Stanford UniversitySource:Literature research,Frost&Sullivan analysis15The high growth rate of economy and total Internet user in China and ASEAN offers great potential for the development of metaverseFigure 1:China and ASEAN GDPtrillion USD,2017-2027EFigure 2:Number of I
99、nternet users by countrymillions,2017-2027E201914.325.712.33.12.9201713.820183.93.25.23.114.920203.417.820212024E3.74.618.120224.919.422.42023E4.320.92025E24.02026E2027EASEANChinaCAGR 2017-20225.1%7728298819891,0321,0671,1201,1761,2351,2971,36222250257263444852829293
100、0303131322024E585620202023E59202602025E2018592026E20192027EMalaysiaThailandIndonesiaChina8.1%3.0%4.7%CAGR 2017-20229.4%6.7%Thanks to the RCEP and the Belt and Road Initiative,the ASEAN economy has maintained a strong growth rate and is an important area for the global economy growth.Accor
101、ding to the IMF,Chinas GDP grows from USD 12.3 trillion in 2017 to USD 18.1 trillion in 2022,with a compound annual growth rate of 8.1%.ASEANs GDP grows from USD 2.9 trillion in 2017 to USD 3.7 trillion in 2022,representing a compound annual growth rate of 5.1%.ASEAN and China are expected to mainta
102、in a steady rate of economic growth going forward as the epidemic eases and the economy opens up.With the development of smartphones,mobile Internet,5G,and IoT,Internet users in China and ASEAN region continue to grow.The number of Internet users in China has grown from 770 million in 2017 to 1.07 b
103、illion in 2022,and the Internet penetration rate has increased from 50.3%to 62.5%.The growth rate of Internet users in ASEAN countries is also in a strong trend,with the number of Internet users in Indonesia growing at a CAGR of 9.4%from 2017 to 2022,4.7%in Thailand,and 3.0%in Malaysia.Source:Litera
104、ture research,Frost&Sullivan analysis16ASEAN is becoming the next popular investment choice for global investors122.520202021174.042%ASEAN FDI Inflow,in USD billion194%110%85%65%ASEANUSAIndiaEurope6521,9202015202166.52017202136.516%-20172018-20197%11%12%ASEANs share of global FDI inflow
105、s,%The amount of private equity and venture capital investment in ASEAN,in USD billionGrowth rate in the number of startups raising more than$1,by region,2015-2021Number of ASEAN startups raising over$1 millionASEAN is becoming the next popular investment choice for global investors.Thanks to the RC
106、EP and the B&R initiative,the ASEAN economy has maintained a strong growth rate.Due to its abundant labor resources,diversified industrial landscape,rich natural resources,and frequent trade exchanges,global and regional investors interest in ASEAN is gradually increasing,mainly reflected in the fol
107、lowing areas:FDI inflows:In 2021,ASEAN foreign direct investment(FDI)inflows reach USD 174 billion,with a growth rate of 42%and accounting for 12%of global FDI inflows Number of unicorn companies:the number of unicorn companies in ASEAN has increased from 2 in 2014 to 46 in 2021,trailing only to US,
108、China and India PE and VC investments:the amount of PE/VC investments in ASEAN grows from USD 36.5 billion in 2017 to USD 66.5 billion in 2021,with a CAGR of 16.2%Number of startups:the number of startups raising more than$1 million in ASEAN grows from 652 in 2015 to 1,920 in 2021,a growth rate of 1
109、94%,higher than India(+110%),Europe(+85%)and the US(+65%)over the same periodSource:Literature research,Frost&Sullivan analysis17Asian countries have launched relevant policies to support the metaverse industry China:China maintains an open attitude towards the development of the metaverse,and ratio
110、nally views the new round of technological changes brought about by the metaverse and its impact on society.Although the Chinese government does not have clear policies at the national level,many local governments have issued supportive policies related to the metaverse to strengthen the R&D of core
111、 technologies in the metaverse and its application.In the context of the construction of digital China,it is expected that the metaverse industry will have great development potential in China.Korean:In the world,the Korean government has been the first to respond to the metaverse by establishing th
112、e metaverse Association and vigorously promoting the development of the metaverse industry.By the end of 2020,the South Korean government has a clear goal of building South Korea into one of the worlds top five XR economies.The development and construction of the metaverse platform will be promoted
113、through government subsidies and cooperation with enterprises.Japen:Japan seeks to support industries related to the metaverse and establish a new type of national advantage.In July 2021,the government released the Survey Report on the Future Possibilities of Virtual Space Industry,which pointed out
114、 that the concept of metaverse should be promoted among the public as far as possible,and the government should regulate the construction of the metaverse by guiding and specifying relevant policies.Hongkong:The Government has been keeping a close eye on the latest developments and applications in v
115、arious fields of science and technology(including the meta-universe),and is committed to creating a favourable environment for the development of the science and innovation industry.In October 2022,the Hong Kong government made it clear that it is open and compatible with global innovators engaged i
116、n virtual asset business.At the same time,new elements such as Web3 and metaverse will be introduced in the Hong Kong Fintech Week,including the distribution of limited edition Proof of Attendance Agreement tokens to participants in the form of NFT.Singapore:Singapore has long been concerned about t
117、he development trend of high and new technologies in the world,and has continuously launched new projects,increased investment in R&D,and recruited talents.In 2021,the Government of Singapore invested SGD 70 million to create Singapores first Future Communications R&D Programme to provide infrastruc
118、ture support for the development of the metaverse.India:India is one of the worlds largest investors in the metaverse.According to the industry reports,Indias investment in augmented and virtual reality reached INR 135 billion in 2020,with a 38%annual growth rateIndonesia:President Joko has identifi
119、ed digital strategy as a key strategic plan for the future development of the country.Indonesia launch Jagat,a metaverse platform,at the G20 summit,to enhance the competitiveness in digital fields.Philippine:In the context of a better digital economy,the Philippine Department of Information and Comm
120、unication Technology encourages startups to accelerate their digital transformation to lay a foundation for the subsequent development of metaverse.Vietnam:The government encourages Vietnams large technology companies and start-ups to invest heavily in the virtual universe.And the country is trying
121、to expand its infrastructure in preparation for the powerful information flow of the metaverse.Source:Literature research,Frost&Sullivan analysis18Driven by policy guidance,technological progress and capital boost,the global metaverse market is expected to reach$1.3 trillion by 2030According to Prec
122、edence Research,the global metaverse market size reached USD 68.5 billion in 2022,with a growth rate of 32.5%.In 2021,the Asia-Pacific region accountedfor 16%of the global metaverse market.Driven by the strong economic growth,large number of Internet users,dynamic investment environment and continue
123、d favorablepolicies,Asia has huge development potential in the metaverse industry,and its market share is expected to grow in the future.Driven by policy guidance,emerging technology progress,capital boost,infrastructure improvement and other factors,the global metaverse market will maintain rapidgr
124、owth in the future.The market size is expected to grow from USD 92.5 billion in 2023 to USD 1.3 trillion in 2030,with a compound annualgrowth rate of 45.9%.Source:Literature research,Frost&Sullivan analysisFigure 1:Global metaverse Market SizeUSD billion,2021-2030EFigure 2:Global metaverse Market Sh
125、are in 2021%,20212023E2025E2024E183.2202120222026E2030E51.768.592.5263.8129.01,300.945.9%46%20%16%10%8%Middle East and AfricaNorth AmericaEuropeAsia PacificLatin America19AgendaExecutive Summary Overview of MetaverseMetaverse Education TechnologyTeam Asia of Metaverse Education Meta Doers World Hold
126、ing BerhadMetaverse Challenges and Pain Points20Pain Points/Challenges in the Development of Metaverse:Talent Supply(1/4)Metaverse Lawyer Metaverse Salespeople/Marketing Associates Metaverse Designer,Content/Story Creator Metaverse Event Planner,Producer and Story CreatorMetaverse Financial Account
127、Advisor Metaverse DesignerMetaverse community administrator,trade union administratorMetaverse Realtors/ArchitectsProportion of Metaverse Talent Demand in Different Industries,2022Metaverse Talent Distribution MapInsufficient supply of professional talents in the metaverse fieldBy deeply integrating
128、 the underlying technology,equipment,and operating system layout of metaverse with traditional industries,it is possible to realize digital transformation while promoting metaverse in various traditional industries such as culture and tourism,commerce,education,medical care,industry,government affai
129、rs,and exhibitions.Therefore,the application and development of metaverse in various industries requires a large number of multi-field talents with experience and technical capabilities.Since the metaverse industry is still in the early stages of development,there is a high demand for emerging techn
130、ical talents,and the technical reserves and industry experience of traditional industry talents still need to be improved.The lack of professional talents has gradually become the pain point and challenge faced by metaverse enterprises in the early stages of development.IT/Electronic/CommunicationEd
131、ucation/ResearchAdvertising/EntertainmentManufacturing Real Estate/Construction73.3%4.9%4.8%4.3%2.5%Source:Literature research,Frost&Sullivan analysis21Pain Points/Challenges in the Development of Metaverse:Talent Supply(2/4)Proportion of Recruitment Demand by Subdivision Fields of Metaverse Enterpr
132、ises,2022Proportion of Talent Types Required by Subdivided Fields of the Metaverse,202257.5%32.7%VR/ARMetaverse Social4.9%Gaming3.0%Virtual Person1.9%20%Customer Service Operation Games DevelopersEngineer*Proportion of the number of positions recruited by talent typeMetaverse VR/ARTalent DemandTypes
133、 of Talents Needed in the Subdivided FieldsOther SegmentTalend Demand In addition,the demand for talents in themetaverse social,game and virtual humanfields accounted for 32.7%,4.9%and 3.0%respectively.There is a high demand forgame and design talents,such as U3D,gamedesign and development and 3D de
134、signers.Incontrast,the digital collection platform ismainly applied as an essential approach forthe development of the NFT field,and has ahigh demand for the promotion and sale ofdigital collections,so there is a high demandfor talents in customer service,communityand user operations.Metaverse can b
135、e divided into five subdivisionsaccording to the proportion of talent demand,namely VR/AR,metaverse social,gaming,virtual person,and data collection platform.The application scenarios and specific businessmodels of metaverse in different segmentsdetermine the difference in the types oftechnical tale
136、nts required.For example,VR/ARis a key solution to realize virtual realityinteraction,and the recruitment demand forprofessional and technical talents accounts for57.5%of the whole field,of which the demandfor software and hardware engineers accountsfor 20%.From the perspective of specific talent ty
137、pes,the game development engine(U3D)is a wayto develop games based on virtual engines.Meanwhile,it can realize the development ofVR/AR related applications.Therefore,thereis a large demand for U3D talents.In addition,UE4,special effects design,Golang talentcompetition index is low,and the number oft
138、alents is relatively scarce.Although UE4 andU3Dareusedforthedevelopmentoftraditional virtual engines,there is a largetalent gap because they can be applied inmany fields such as education and medicalcare.12.15.33.43.12.92.82.62.12.01.81.51.51.41.11.11.11.01.00.90.9Special Effects Design3D DesignerUE
139、4Product ManagerJavaArchitectU3DC+Game Design and DevelopmentAnimation DesignFront-end DevelopmentUI DesignerSolution EngineerWeb Front-endPre-sales Technical SupportGolangCharacter ModelerGame PlanningAlgorithm EngineerArt DesignerSource:Literature research,Frost&Sullivan analysis22Meta-verseAudio&
140、VideoAR/VRDigital TwinAIBlockchainComputing VisionMachine LearningNatural Language ProcessingAI AudioPain Points/Challenges in the Development of Metaverse:Talent Supply(3/4)Proportion of Talent Types Required by Metaverse Subdivision Fields,2022The underlying technical barriers of the Metaverse are
141、 relatively highLack of various technical talentsThe key underlying technologies metaverse include audio and video,AR/VR,digital twins,artificial intelligence,and blockchain technologies,and their technological maturity jointly drives the development of the metaverse industry.Among them,artificial i
142、ntelligence technology is a tool to greatly enhance the interaction ability of individual metaverse scene.The application scenarios of AI in the metaverse include the production of massive content,the presentation of organized content,and the review of massive content in the metaverse.Corresponding
143、to the specific types of talents,among the positions related to metaverse,R&D,visual interaction and design,product,operation and maintenance,testing and operation accounted for 38.3%,17.9%,7.5%,7.1%and 3.3%respectively.Corresponding to the talent demand in subdivided fields,taking U3D as an example
144、,its recruitment demand ranked top with a competition index of 10.Among the above five categories of fields,the recruitment demand for R&D technical personnel is relatively large,but its competition index only reaches 23.1,which largely reflects the lack of R&D personnel.Metaverse Essential Technolo
145、gies23.161.764.7R&D40.3Visual Interaction DesignMaintenance50.038.3%Product ManagementTesting17.9%7.5%7.1%3.3%Number of Talents RecruitedCompetitiveness IndexSource:Literature research,Frost&Sullivan analysis23Pain Points/Challenges in the Development of Metaverse:Talent Supply(4/4)By strengthening
146、the conceptand skill training of front-lineteachersinthemetaverseclassroom,technical talents intraditional industries can befurther trained.For example,creating teaching resources issuitableformetaverseclassrooms,such as reshapingteachingcontentinthree-dimensionalform,creatingexperimental and simula
147、tionspaces,etc.Traditional Talent TrainingBycombiningtheeducation industry know-howwithmetaverseindustry,it can effectivelysolve the challenges facedoflackofprofessionaltalents in the metaverse.Traditional education andtraininginstitutionscanescort the metaverse skilltrainingprofessionalsbyimproving
148、theirownresource reserves.Metaverse+EducationCorporate TrainingMetaversecorporateculturepromotionandMetaverse Training Centerwill be likely to reduce thetravel time and economiccostsrequiredforemployee training in thefuture.Metaversecorporate training can givereal-time presentations toall employees
149、who enterthe metaverse space andlive in different regions.Economic of ScaleThrough the developmentof the metaverse,variousindustries can achieve agreater economic of scalewhilemakingcorporatetraining more efficient andlow-cost,and the progressof corporate organizationswill become more agile;thegloba
150、lizationofenterprises will be faster(more efficient across timeandspace,andacrosslanguages).Metaverse talent education and training for the Metaverse industryMetaverse Industrialization ProcessAt the initial stage of the metaverse development,various industries develop slowly due to lack of industry
151、 experience or mere reserves.At this time,the talent supply can still rely mainly on existing IT talents.However,with the development of the Metaverse becoming an inevitable trend for the development of various industries in the future,the number of projects in the metaverse is gradually increasing,
152、and the demand for professional talents is rising.Thus,to effectively solve the problem of insufficient talent supply has become the only way for the development of metaverse enterprises.Third-party and professional metaverse talent training centers with sufficient metaverse industry experience,facu
153、lty and industry resources will stand out and escort the progress of metaverse in various industries.Source:Literature research,Frost&Sullivan analysis24Pain Points/Challenges in the Development of Metaverse:Business ModelMetaverse Business Model Maturity and Value DistributionBusiness ValueHighLowL
154、owHighMetaverse Real Estate Lease,Virtual Real EstateIndustrial MetaverseVirtual Events,EntertainmentIndustry Development Status The Metaverse solution still faces pain points such as enhancing traffic acquisition capabilities,resource integration capabilities,and improving operational efficiency.Me
155、taverse talent education and training can be more efficient and low-cost for the development of metaverse organization training for various industries,and the progress of enterprise organizations becomes more agile.NFT SalesIn industries such as traditional industry and manufacturing,the current tec
156、hnology and computing resource reserves of most enterprises are not enough to support their own development of the metaverse.Manufacturing companies can upgrade computing power by cooperating with professional solution providers to create Metaverse platforms.For instance,the digital twin has higher
157、complexity and higher computing power requirements,by applying virtual or simulated manufacturing in the digital world to carry out pipeline transformation.The Industrial Metaverse Platform jointly created by Siemens and Nvidia uses existing industrial manufacturing experience to transform and upgra
158、de the existing industrial Internet platform in a systematic and digital way.Data Service Provider&Personnel TrainingManufacturing and other traditional industriesExisting metaverse application scenariosDigitalization PenetrationIndustry UpgradingMetaverse Data Service ProviderMetaverse Talent Train
159、ingMetaverse MarketingMetaverse Business Model Development LevelSource:Literature research,Frost&Sullivan analysis25Pain Points/Challenges in the Development of Metaverse:Business Model艺术品艺术品Metaverse Basic Business Model CompositionDigital Asset Digital CurrencyDigital MarketTrading ExchangeAuction
160、Currency ExchangeDigital StoreCapital Digital TradingMetaverse Subworld AUserMetaverse Subworld BUserDigital CreationDigital CurrencyCapital Digital TradingGameIPToolHouseGameIPToolHouseDigital AssetMetaverse Subworld BMetaverse Subworld ADigital CurrencyArt WorkDigital CreationDigital AssetDigital
161、MarketDigital CurrencyMetaverse not only represents a collection of key technologies,but also serves as a business cycle that covers technologies,business models,application scenarios,and transaction operating mechanisms.Metaverse development is still in its infancy,and the existing business opportu
162、nities and business models are unclear.The path for many companies to develop and shape the metaverse still need time to explore.Meanwhile,enterprises in traditional industries face many challenges in applying metaverse,such as how to build the Metaverse business model and project delivery process w
163、ith it mitigating into their current form.Metaverse Project Delivery Capabilities:Ranked in terms of importance,the current top five criteria for metaverse project delivery capabilities include business model establishment,product development and programming,IT infrastructure architecture and techni
164、cal backend,blockchain and e-commerce payment and product design.Ranking of the importance of metaverse project delivery capabilities,2022EquipmentEquipmentArt WorkDigital CreationDigital Currency53.042.038.037.035.035.033.032.029.029.0Business Model BuildingProduct Development/CodingInfrastructure/
165、Back-end EngineeringBlockchain/Commerce/PaymentsAnalyticsProduct DesignLegal,Risk and ComplianceCybersecurityContent CreationMarketing/Go-to-marketSource:Literature research,Frost&Sullivan analysis26Pain Points/Challenges in the Development of Metaverse:tradition industries lack metaverse applicatio
166、n know-how,and the process of digital transformation is slowMetaverse Transition in Different Industries EHighABCDMarketPotential(TAM)EducationRetail Social GamingManufacturingMetaverse Transformation for Various Industry RapidSlow LowAMiningAAgriculture Based on the current technical level of the m
167、etaverse,most industries are still in the early stages of development into the metaverse.At this stage,the main application scenarios came in with greater focus in the fields of games,social networking and consumption.Among them,the game industry is a pioneer in realizing immersive experience with t
168、he help of the metaverse.Through the deep integration of virtual and reality,game players can enter a deeper level of immersive experience.Traditional industries have great potential in applying metaverse,but due to pain points such as lack of industry know-how and lack of professional talents,tradi
169、tional industries are slowly transforming with the adding value of metaverse technologies.With the deepening of the application of metaverse in some industries,more industries will recognize the role of metaverse in promoting the iterative upgrade of digital development and realizing the transformat
170、ion of economic functionsTradition Industry User Experience ReinforcementFastening the Development of MetaverseAR/VR Technology 5G,Cloud Computing Multi-user online,lower latencyComputing UpgradeRender Mode Upgrade IdentificationBlockchain Technology AIDriving PowerSource:Literature research,Frost&S
171、ullivan analysis27Pain Points/Challenges in the Development of Metaverse:Business Risk(1/2)Privacy Security RisksBusiness Risks Faced by the Development of Metaverse industry The essential application of metaverse for enterprises is the process of forming data assets and operating data capital.Data
172、assets will be the focus of competition for new types of enterprises.Relying on the new business model formed by metaverse-related technologies,the new traffic portal brings about changes in the economic model.The corporate organization form,currency system,data transaction and digital economic ecos
173、ystem in the digital native world are very different from the traditional economy.With the help of the new digital economic ecosystem created by the metaverse,it includes the construction of new organizations,identities,assets,and behavior.Therefore,enterprises rely on the new business model formed
174、by Metaverse,and synchronization will bring new business risks,such as hidden dangers to data assets,identity security,and transaction security.Financial supervision perfects the independent economic systemReduce and prevent financial harvesting in the virtual worldMetaverse financial regulationStri
175、ctly abide by the virtual currency control policy during the transaction processImplementation of safeguards against invasions of privacyApplication of Digital Simulation CourtStrengthen metaverse scene access rules and compliance reviewData Processing Agreement数据资产安全Identity Crisis Investment Risk
176、Trading Security Data Asset Security risksIntellectual Property RiskThe economic behavior of users in the metaverse may bring risks to the real world economy,due to fluctuation of the value of virtual currency,difficulty in financial supervision.Similar to cryptocurrencies and NFTs,metaverse virtual
177、 land investment is also associated with high investment risks prior to high level of industry standardization.In metaverse space,there may be violations of intellectual property rights and privacy rights.(i.e.copying unauthorized creations/publishing relevant information)The leakage and abuse of us
178、ers private data will bring privacy and identity security risks,in areas such as social relations,property,behavior patterns,brain waves,etc.Due to the large amount of data collected regarding user data,the risk faced by most metaverse enterprise is to prevent losses of illegal use of data assets.Th
179、e interlacing of virtual and real in cyberspace and user behavior increases the difficulty of defining and handling criminal facts,such as health,property and reputation,etc.Laws and regulations clearly define and enable Metaverse users to legally protect their rightsCurrency and payment system risk
180、From commercial behavior to information security issues such as personal data privacy leakageDisclosure of personal factors in the real world in the virtual worldIdentity transplantation,virtual derivation,forged identity derivation fraud,etc.Virtual assets in the metaverse have high value fluctuati
181、onsIntellectual Property Dispute Risk,Copyright Protection of Creative WorksEnterprise to ensure the privacy of users through data and data security protection.Source:Literature research,Frost&Sullivan analysis28Pain Points/Challenges in the Development of Metaverse:Business Risk(2/2)Lack of Regulat
182、ions Guarantee Interactive Virtual Reality Major RisksOf MetaverseAs the image of the real world,the virtual world of the metaverse has not yet established a sound and transparent regulatory system to restrict it in terms of economic order,social governance,privacy protection,data security,etc.At th
183、e same time,the economic system in the metaverse is highly related to the real world.No matter whether it is virtual or displayed,the shock of the financial market will inevitably affect the other side.The current lack of normative legal system will bring risks to Jing Jis environment.High-quality M
184、etaverseCreation EcologyThe decentralized nature of the underlying network of the Metaverse determines that the impetus for its industrial evolution comes from multiple groups around the world.The explosive growth of virtual content and its creators in the metaverse is not only one of the keys to it
185、s practicality,but also will lead to a severe copyright protection situation.How to continue to develop and innovate on the basis of the existing digital copyright protection,not only to maintain an active,rich and high-quality metaverse creation ecology,but also to fully mobilize the enthusiasm and
186、 creativity of the majority of users,is an urgent need at the technical and institutional levels solved problem.Right Protection of Virtual IdentityUsers exist as avatars in the Metaverse,and there will be new legal,moral,and ethical issues in many aspects such as rights protection,social credit rep
187、orting,and democratic participation.At present,no open and effective mechanism has been provided to maintain them.The integrity,reliability and security of user data need to be handled through efficient and powerful cyberspace security technology and comprehensive and standardized policy support.Sou
188、rce:Literature research,Frost&Sullivan analysis29AgendaExecutive Summary Overview of MetaverseMetaverse Education TechnologyTeam Asia of Metaverse Education Meta Doers World Holding BerhadMetaverse Challenges and Pain Points30Developing metaverse education is the most direct and effective way to add
189、ress the pain points of the metaverse industrys development.With the rapid development of underlying technology,the promotion of metaverse education is poised for takeoff.Overview of Metaverse EducationShortage of talent supplyUnclear business modelLack of knowledge systemLack of evaluation mechanis
190、msLack of in-depth exploration of applicationsMetaverseeducationtechnology,throughimmersivelearningexperiences,further innovates theeducation model,rewrites the faceofeducation,andleadstheeducation industry into the 3.0 era.Metaverseeducationtechnologycultivatesproprietarytalentandoutputsprofessiona
191、lknowledge,empowering the development ofmetaversebusinessesandmetaverseentrepreneurialincubation for enterprises.Proprietary talent trained throughmetaverse education can furtherparticipate in metaverse educationactivitiestocultivatemoremetaverse talents.Human-computer interaction technologyMetavers
192、e education promotes education transformation.Internet of Things technologyHigh-speed network technologyGame engine technologyArtificial intelligence technologyInternet of Things technologyIndustry Pain PointUnderlying technology123Source:Literature research,Frost&Sullivan analysis31Traditional offl
193、ine education models typically have higher levels of interactivity.Students and teachers can communicate and interact with each other face-to-face.Students can more easily raise questions and receive real-time feedback,while teachers can better understand students learning progress and needs.The tra
194、ditional offline education mode often lacks convenience.Offline education needs to take place in a certain physical space.Students have to go to the classroom or school for learning,and need to consider commuting time,transportation,and other issues.The richness of course content in offline educatio
195、n is limited.While modern education has a wealth of knowledge,offline education relies on teachers to transmit knowledge in actual settings.Since a single school cannot hire all types of teachers,the richness of courses is reduced.The offline education mode typically incurs higher costs.Due to the r
196、equirements for environment,space,and teaching equipment,offline education increases teaching costs.Moreover,each class can only accommodate a limited number of students,leading to higher costs per student.Offline education usually provides more fun activities and experiences,such as visiting museum
197、s,participating in outdoor activities and sports competitions.These activities can enhance students interest and engagement,helping them learn and grow better.The development of the education and training industry can be divided into three stages,with 1.0 being traditional offline educationPhase 2.0
198、Phase 3.0Traditional offline education requires students to enter the classroom and engage in face-to-face teaching activities with teachers.In this mode,there is strong interaction between teachers and students.However,offline education has strong limitations,such as geographical restrictions,time
199、restrictions,and teaching equipment restrictions.LowHighMiddleOverview12345HMLHLCharacteristicsOffline educationInteractivityConvenienceCostRichnessFunPhase 1.0Source:Literature research,Frost&Sullivan analysis32The two categories of the education industry:Academic Education and Non-academic Educati
200、onUniversitiesSpecialized CollegesSecondary Vocational Technical SchoolTechnical SchoolTechnical Secondary School6-15 years old0-6 years old15-18 years old18+years oldEarly Childhood Education and CareWell-rounded EducationStudy Abroad ConsultationCareer CounselingECE Service PlatformAfter School Tu
201、toring/Youth Language TrainingLanguage Training for AdultsEducation Informatization/Education RobotVocational Skill TrainingVocational Exam TrainingKnowledge PaymentBasic Education(K-12 Education)Middle SchoolPreschool EducationPrimary SchoolHigh SchoolPrimary and Secondary Education/International S
202、chool Vocational EducationHigher EducationEducation IndustryAcademic EducationNon-Academic EducationSource:Literature research,Frost&Sullivan analysis33K12 EducationPrimary EducationSecondary EducationNumber of Primary School StudentsNumber of Middle School StudentsNumber of Ordinary High School Stu
203、dentsUnit:MillionUnit:MillionUnit:MillionThe huge market size of Chinas K-12 Education and College Entrance Examination20202020022524202220021242627The Number of Chinese College Entrance Examination Applicants(Unit:Million)11.99.8Stud
204、ents Size of K-12 Education in ChinaK12 education includes primary education and secondary education,covering primary school,middle school and high school.According to the data of the National Bureau of Statistics,in the past five years,the number of students from primary school to high school in Ch
205、ina has shown an increasing trend.The total number of students from primary school to high school has increased from 174 million in 2018 to 185 million in 2022,providing a huge market space for Chinas K12 education industry.The college entrance examination,as the largest exam in China,has been given
206、 great significance by Chinese parents and students.Every year,the number of applicants for the Chinese college entrance examination shows an upward trend,increasing from 9.8 million in 2018 to 11.9 million in 2022.It is expected to reach a scale of 12.8 million by 2023.20182022Source:Literature res
207、earch,Frost&Sullivan analysis34Hong Kongs high-quality and globalized education environment is attracting mainland students,bringing huge opportunities for HK DSE tutoring marketHong Kong DSEThe Hong Kong Diploma of Secondary Education(DSE),also known as the Hong Kong College Entrance Examination,is
208、 organized annually by the Hong Kong Examinations and Assessment Authority.The results of the DSE are effectively recognized by the Mainland,Hong Kong and overseas.Compared with the mainland college entrance examination,the Hong Kong DSE examination has the characteristics of less competition,flexib
209、le examination subjects,high degree of recognition,low examination difficulty,long validity of results and so on.More and more mainland parents and students choose to study in Hong Kong and take the DSE examination,which brings huge market opportunities for Hong Kongs DSE tutoring market.48,000 cand
210、idatesDegree of Competition11.9 million candidatesExamination SubjectMajor:Chinese,Mathematics,English,General EducationElectives:Up to 21 electivesMajor:Chinese,Mathematics,EnglishScience:Physics,chemistry,BiologyLiberal arts:History,geography,politicsSimplified Chinese(except English subject)Answe
211、ring LanguageSimplified Chinese(except English subject)Multinational(can substitute for IELTS,TOEFL)Recognition Range of English ScoresMainlandGlobalRecognition Range of Total Scores MainlandEasyOverall Test DifficultyDifficultHong Kong has five universities in the QS Top 100 and three in the QS top
212、 50Global University RankingsSix mainland universities are in the QS top 100 and five are in the QS top 50Valid for 2 years,and grades can be combinedValidity Period of ScoresValid only for current yearMainland College Entrance ExaminationUniversities in Hong Kong generally have high brand reputatio
213、n,and high academic and career recognition.In the 2022 QS World Rankings,the University of Hong Kong,the Hong Kong University of Science and Technology and the Chinese University of Hong Kong are in the QS Top 50,while the City University of Hong Kong and the Hong Kong Polytechnic University are in
214、the top 100.Hong Kong has a strong faculty in its universities.Most of the teachers in Hong Kong universities have doctorate degrees from foreign universities,some of whom are Nobel Prize winners,bringing together high-quality teachers from all over the world.Hong Kong schools are taught in English,
215、using the latest English textbooks from North America and Europe.The strong English teaching atmosphere brings students an international experience.Hong Kongs education system follows the Commonwealth system.Most international schools adopt international courses,including the International Baccalaur
216、eate(IB),the Advanced Placement Certificate(A-Level)and the Advanced Placement Course(AP).These international courses lay a solid foundation for students to enter prestigious universities in the UK and the US.The Hong Kong DSE examination is recognized worldwide.At present,more than 300 universities
217、 around the world have recognized the DSE examination results,including Cambridge,Yale,New York University,University of Sydney,University of Toronto,National University of Singapore,etc.Abundant Educational Resources1High Degree of Internationalization2Source:Literature research,Frost&Sullivan anal
218、ysis35Online education often lacks interactivity.Students and teachers cannot directly communicate face-to-face,which leads to a serious lack of interaction.Students may find it more difficult to ask questions and receive real-time feedback,while teachers may have a harder time understanding their s
219、tudents learning progress and needs.The convenience of online education is particularly prominent.Students can access online education platforms anytime and anywhere through the Internet,without the need to go to traditional classrooms,making learning more convenient and flexible,especially for thos
220、e who are busy with work or life.Online education can provide rich and diverse teaching content.Due to the absence of time and space constraints,courses covering different fields and majors can be uploaded to the internet,greatly satisfying students personalized needs.However,some courses that requi
221、re hands-on practice such as museum visits and medical surgery training cannot be provided online.Online education greatly reduces the cost of teaching.As there is no need to rent physical spaces,and teaching videos can be shared with students worldwide through the internet,it is a very cost-effecti
222、ve way of teaching.However,courses that require the use of specialized equipment,such as laboratory instruments,cannot be conducted under this mode.Online education may have limited capacity to provide engaging experiences.Due to the lack of interaction between teachers and students,and the fact tha
223、t students can only face their computers or mobile devices,without being able to personally participate in any experiments or hands-on learning,online education cannot create an interesting learning atmosphere.The development of the education and training industry can be divided into three stages,wi
224、th 2.0 being online educationWith the rise of the internet,online education has gradually matured.Teachers and students can conduct teaching activities online through mobile devices without being limited by time and space.However,because the teacher and student are not in the same physical space,the
225、 interactivity of this mode of education is severely lacking.LowHighMiddleOverviewInteractivityConvenienceCostRichnessFun12345CharacteristicsOnline educationPhase 1.0Phase 2.0Phase 3.0MLLHMSource:Literature research,Frost&Sullivan analysis36Development of Global Knowledge Payment marketRelying on th
226、e maturity of internet technology,knowledge payment gains further development The development of Knowledge Payment is greatly influenced by the Internets penetration rate.Internet users encounter fragmented knowledge from various online sources,creating an urgent need for professional platforms that
227、 provide more values by curating and organizing contents.As online free-for-use knowledge sharing platforms are transitioning to paid services and exploring new profit models,the Knowledge Paymentmarket has entered a golden era of growth.Meanwhile,benefiting from the fast development of the e-market
228、 industry,the global Knowledge Payment industry is developing rapidly.There has been a concentrated emergence of Internet knowledge Payment companies,and the market is showing explosive growth.The Matrix of the Cultural and Entertainment industry on the development of the Knowledge Payment industry.
229、The increasing demand for knowledge-based and entertainment information sharing in the cultural and entertainment industry has further driven the rise of the knowledge payment industry.Currently,the course content in the knowledge payment field primarily focuses on areas such as finance,skills,lifes
230、tyle,childrens education,science,history,humanities,and social sciences.This effectively caters the fragmented and non-essential knowledge needs of individuals.Emergence StageHigh-Growth Stage2010The rapid development of the Internet has led to the introduction of Paid Q&A and Columns byonline platf
231、orms,marking the advent of online Knowledge Payment.2018-presentWith the market structure tending to stabilize and the pace of market expansion gradually slowing down,the singularity of profit models has intensified market competition.Companies within the industry are spontaneously exploring new bus
232、iness models,leading to an increased number of knowledge payment platforms in niche areas.OnlineOnlineknowledgeserviceIn personEntertainingEducationalOnlineEducationRemoteEducationCounselingTraditionalEducationOnlineAnimeOnlineCourse Trial“Content Innovation Capability&Sustained Service Capability”T
233、utoringBroadcastMovieMusicRecords/CDs2015With the establishment of numerous Knowledge Payment platforms,early entrants in the market started exploring new profit models.Simultaneously,a wave of new knowledge payment platforms and innovative business models entered the market,resulting in the listing
234、 of paid platforms.This marked the development stage of Knowledge Payment,with the substantial number of internet users forming a strong foundation for online knowledge sharing communities.MaturityStageThe global Internet user base revolutionizes traditional education,diminishing the barrier to shar
235、ing education and knowledge(1/3)Source:Literature research,Frost&Sullivan analysis37Global KnowledgePayment Industry ValueChainKnowledgeProviderResource and TechnologyproviderKnowledgeConsumerTerminalConsumerLarge FirmsKnowledgePayment PlatformProvidecontentsIncomeDistributionProvideproductsPay for
236、knowledgeOnline KnowledgePayment Industry Value Chain Upstream:content provider,online platform technical support specialist,online payment technical support specialist,etc.Midstream:online Knowledge Payment firm,primarilyresponsible forplatform operation and marketing.Downstream:online Knowledge Pa
237、yment users on the demand sideOnline paymentplatformsInternet technology service firmsConsumer3.13.33.43.74.24.75.36.06.87.47.9114.144.12026E60.041.4220.8201727.8201947.537.150.4202065.6185.257.058.5202272.3202175.221.156.765.285.557.4103.82023E120.7146.92024E201860.3136.8202E61.3152.12027E166.288.0
238、203.8133.5166.6239.3Global Revenue Scale of Online EducationIn Billion USD,2017-2027EOnline Education PlatformProfessional CertificateOnline University EducationKnowledge Payment Q&AKnowledge Payment audioKnowledge Payment videoKnowledge Payment columnKnowledge Payment communityKnowledge Payment cou
239、rsesMassive Online Open Course(MOOC)Online education platform plays a significant role in the overall Knowledge Payment market.The rapid shift towards remote learning in the traditional education industry during the past few years has led to a continuous increasing demand for online education servic
240、es within the industry.Going forward,the development of online education platforms such as MOOCs further drives the growth of the Knowledge Payment market as personalized and adaptive learning gain more popularity.The growth will also incorporate artificial intelligence and machine learning technolo
241、gies to provide customized learning experiences.The online education market is expected to reach$239.3 billion by 2027.The global Internet user base revolutionizes traditional education,diminishing the barrier to sharing education and knowledge(2/3)Source:Literature research,Frost&Sullivan analysis3
242、8MOOC(Massive Open Online Course),refers to large-scale open online courses,is pioneering innovation of an education model that connects educators and learners from different countries.Following a fast-growth stage in the recent years,MOOC has gradually evolved into a mainstream education platform a
243、nd a mature business model in several countries and institutions.Coursera,Udacity,edX and Quora are the most globally dominant MOOCs with the biggest business potential.In addition,the IKO(Initial Knowledge Offering)sharing platform represented by PingShare has become a dark horse in the industry wi
244、th its innovative business model and development potential.Provides free MOOCprogramsMainly provide onlinecourses,switchedtechnical/vocationaleducation fromuniversity-style educationMOOC platform whereother educational institutions can offercourses.Public online Q&A platform,combines numerous questi
245、ons and answers while allowing users to collaboratively edit both the questions and answers.2012.042012.012012.052012.06118 million registeredusers as of the end of202216.9 million registeredusers from over 240countries and regions44 million registeredusers300million active usersGaining profits star
246、ting2012Recruitment services,certificate services,paid courses,etc.For-ProfitPaid courseNon-ProfitHarvard University and MIT jointly announcednon-profit PartnershipFor-proftQuora+,users to gain accessto premium content aftersubscribing to a monthly orannual feeMajor MOOC platforms and their business
247、 modelsInnovative Business Model-project incubationstage:PingShareEstablishedDateServicesProfit ModelCourseraUdacityedXQuoraIKOIKOknowledgesharingplatformMetaverseTalentTrainingNFTNFTPlatformPingShare|The first“IKOPlatform”:empowerslearners to transform acquired knowledge into their own ideas and sh
248、are them,with the core principle of everyone can share knowledge and gains.Number ofUsersMetaverseTrainingThe global Internet user base revolutionizes traditional education,diminishing the barrier to sharing education and knowledge(3/3)Source:Literature research,Frost&Sullivan analysis39The immersiv
249、e nature of the metaverse education model allows for a high level of interactivity.Students and teachers can interact face-to-face in virtual spaces,using language and gestures for communication.The virtual environment and scenes can also be designed and decorated according to the needs of the cours
250、e,providing an engaging and dynamic learning experience.The metaverse education has a high level of convenience.Students can participate in educational activities directly through the network without going to a physical classroom.Compared with the mobile phones and computers used in traditional onli
251、ne education,metaverse education also requires some additional display devices.The metaverse education can provide the most diverse education content.As metaverse education is completed online,it can access global teaching resources without being limited by space and location.Meanwhile,some courses
252、that need to be coordinated with real scenes,such as visits and experiments,can be simulated through the metaverse.The metaverse education greatly optimizes the teaching cost.Metaverse technology can simulate expensive teaching equipment,applied in fields such as human anatomy,surgical simulation,ch
253、emical experiments,etc.,greatly reducing experiment losses and playing a role in protecting teachers and students lives in high-risk experiments.The metaverse maximizes the enjoyment of education.The high interactivity of the metaverse can simulate various teaching scenarios and characters,ensuring
254、that the teaching is interesting.Students can even learn physics with a teacher modeled as Einstein,or immerse themselves in history and culture in a simulated museum.The development of the education and training industry can be divided into three stages,with 3.0 being metaverse educationThe metaver
255、se education model is still in its infancy,but it almost combines the advantages of offline and online education,which will have a revolutionary impact on traditional education.The immersive virtual world constructed by the metaverse is suitable for immersive learning,creating an immersive learning
256、space for teachers and students,and greatly enriching the teaching methods.LowHighMiddleOverviewInteractivityConvenienceCostRichnessFun12345CharacteristicsMetaverse educationPhase 1.0Phase 2.0Phase 3.0HHHLHSource:Literature research,Frost&Sullivan analysis40CFACPAPMPICMEInternational Certified Mecha
257、nical EngineerCertified Supply Chain ProfessionalCSCPCertified Public AccountantProject Management ProfessionalChartered Financial AnalystThe certification of Metaverse instructors requires the completion of certain learning and training,as well as passing an exam,to ensure that the instructors have
258、 the necessary professional knowledge and skills in Metaverse education,and can provide high-quality teaching services for clients or employers.In the future,the Metaverse instructor qualification certification will become one of the highly recognized professional certifications in the whole society
259、.Introduction to the Application Scenarios of Metaverse Education Talent Supply:Certification of Metaverse InstructorsInstructors certification:By establishing an evaluation method and certification system based on professional knowledge in themetaverse,instructors professional knowledge and teachin
260、g abilities can be evaluated comprehensively.Qualified instructors willbe awarded certification documents to prove their ability to impart knowledge in the metaverse.Professional Metaverse InstructorMetaverse Many professional occupations require certification.Similarly,the vast knowledge system of
261、the metaverse requires diversified professional knowledge and a standardized evaluation system to assess the ability and qualification of instructors engaged in metaverse education.Ensuring the professional level of Lecturer1protecting the interests of the general public.4Enhancing the professional
262、reputation of instructors2Maintaining industry standards in the metaverse3Why Metaverse Certification Source:Literature research,Frost&Sullivan analysis41Introduction to the Application Scenarios of Metaverse EducationTalent Supply:Metaverse talent cultivation and trainingMetaverse talent cultivatio
263、n and training:The metaverse education and technology platform builds a comprehensive trainingand curriculum system based on the concept of the metaverse.According to specific customer needs,the platform providescustomized talent training courses and projects related to metaverse content,helping ent
264、erprises cultivate metaverse-relatedtalents.As the concept and application of the metaverse are relatively new,there is ascarcity of talent,but the demand for talent is highly diversified.Therefore,as themetaverse concept becomes more widespread and its application scope continuesto expand,more and
265、more companies are starting to pay attention to and layout inthe metaverse field.Enterprises need to train and enhance their employees skillsto meet the needs of business development.Talent training can help enterprise employees understand and master metaversetechnology,improve their overall quality
266、 and practical ability in the metaversefield,and make better contributions to the business development and innovationof the enterprise.In the future,every enterprise should cooperate withprofessional metaverse technology platforms to build their own metaverse talenttraining center.Optimizing talent,
267、reducing training costsExpanding talent and training resourcesEnhance overall competitiveness of enterprisesAccelerating innovation through talent developmentImprove the talent training systemGrasp industry development opportunities123456Why Metaverse Talent Training?Talent Demand Map for MetaverseM
268、etaverse Marketing PersonnelMetaverse DesignerMetaverse Event PlannerMetaverse Asset ConsultantMetaverse Fashion DesignerVirtual Tour Guide Metaverse Real Estate AgentMetaverse Architectural DesignerMetaverse StylistMetaverse LawyerSource:Literature research,Frost&Sullivan analysis42Introduction to
269、the Application Scenarios of Metaverse EducationTalent Supply:Youth Education and TrainingYouth Education and Training:Based on cloud universe technology and knowledge,this is a new type of education and trainingfor young people that provides different course content and learning methods for differe
270、nt age groups.It enables young people tofully develop their interests and potential,while helping them establish the correct values.The various characteristics of the metaverse align with the traits of young people,enabling them to quickly integrate,learn,and explore their self-worth and potential.H
271、owever,the metaverse poses many temptations and risks,presenting significant challenges to moral education for young people.As a cutting-edge concept and newmodel of Internet development,themetaverse provides teenagers with abroader,richer,and more diverseexperienceandgrowthspace,enabling them to ex
272、plore,create,learn,and communicate.At the sametime,italsoprovidesmorepossibilities for their future careerdevelopmentand life planning.Expandingthesensory,cognitive,andlogicaldimensionsofteenagers,themetaversealsopresents numerous challenges for their behavior andmoral education.Therefore,metaverse
273、educationand training for teenagers are of great significanceand positive value,providing powerful support andhelp for their growth and future development.At thesame time,it plays a role in preventing risks andcultivating the correct values and behavior guidelinesin the metaverse world,to ensure tha
274、t teenagers canlearn and grow healthily and safely in the metaverse.Characteristics of MetaverseCharacteristics of YouthBenefitsRisksVirtualsocializingKeen on social interaction and seeking self-identification.The metaverse provides a wider social space and a platform for making friends,which helps
275、expand social circles and build new relationships.It may lead to addiction to virtual socialization and neglect of real-life social interactions,resulting in social anxiety and loneliness.Virtual economyInterest in making money and the material world.The metaverse provides opportunities for virtual
276、labor and earning virtual currency,which helps cultivate the economic awareness and financial management skills of young people.It may lead to an addiction to virtual economy,neglecting real-life academic and work responsibilities.Virtual creationhave a desire for creativity and innovative thinking.
277、The metaverse provides a platform and tools for creating virtual worlds,which cultivate teenagers creativity and artistic aesthetics.It may lead to an excessive pursuit of the aesthetics of the virtual world and neglect of real-world problems and challenges.Virtual experienceStrong interest in novel
278、 experiences and adventures.The metaverse provides diverse virtual experiences,allowing teenagers to explore new worlds and embark on adventures they have never experienced before.It may lead to addiction to virtual interactive experiences and sensory immersion stimulation,which may induce negative
279、behaviors in teenagers.Virtual learningPassionate about technology,and willing to embrace new learning methods.The metaverse provides a more flexible,autonomous,and personalized learning approach,which meets the diverse learning needs and interests of young people.It may lead to excessive reliance o
280、n virtual learning and neglect of the development of communication and practical skills in the real world.Source:Literature research,Frost&Sullivan analysis43Introduction to the Application Scenarios of Metaverse EducationTalent Supply:Web3.0 talent certificationWeb3.0 talent certification:By review
281、ing and certifying talents skills,knowledge,experience and other aspects,it enhances theirprofessionalism and credibility,providing reliable talent resources for enterprises and projects.Web3.0 talent certification canhelp enterprises and projects identify and recruit the best talents,reduce recruit
282、ment costs and time,and also contribute to theoverall level and development of the Web3.0 industry.Web3.0 refers to the next generation of Internet technology,whichintegrates technologies such as blockchain,smart contracts,anddecentralized applications(DApps)to form a decentralized ecosystem.Compare
283、d to traditional Web2.0,Web3.0 is characterized by itsdecentralization,security,transparency,and strongprivacy.Internet giants are making early layouts in Web3.0 and seizing the platform infrastructure advantage.Small and medium-sized startups are transforming and entering Web3.0 to explore product
284、application scenarios.Cross-industry organizations are actively participating in Web3.0 to seek new industrial opportunities.What is Web3.0?Web3.0 potential employeesAccurate talent recruitment.Web3.0 talent certificationDue to the diverse Professional skills and knowledge backgrounds required for t
285、he application of Web3.0 technology and business models,it is difficult for companies to judge whether relevant practitioners truly possess the necessary Web3.0-related skills and abilities.Establishing certification standards.Providing knowledge and skills training.Conducting qualification examinat
286、ions.Awarding certification certificates.Identifying and certifying Web3.0 talents through the establishment of a fair and standardized talent assessment system.Through the Web3.0 Talent Certification program,companies can identify and assess various types of Web3.0 talents,and accurately recruit th
287、ose who meet their business development needs.Social NetworkingReshaping social networks,storing and exchanging information.Derivative creative economy,restructure value distribution.Content CreationBuilding an interactive world and changing the rules of the game.GamingRealizing digital ownership ri
288、ghts,unleashing the value of collectibles.Creative IndustriesEstablishing trust among multiple parties to increase asset circulation.FinTech1423Key to driving the development of Web3.0 applications is to attract and cultivate more Web3.0 talent.Establishing a robust Web3.0 talent certification syste
289、m can provide enterprises with trusted talent resources.Web3.0 Talent Certification SystemTypical application scenarios and value of Web3.0Source:Literature research,Frost&Sullivan analysis44Introduction to the Application Scenarios of Metaverse EducationMetaverse Consulting Service:Strategic Planni
290、ng ServicesStrategic Planning Services:A tailored strategy for sustainable development in the metaverse will be designed for enterprisesbased on market conditions and their specific needs,along with resource support,helping enterprises better seize marketopportunities and gain long-term competitive
291、advantages.Talent TrainingStrategic ConsultingIndustrial PlanningMarketing planTechnology applicationExhibition,Retail,Business Services,Advertising,Tourism,Gaming,Sports,Industry,Entertainment,Education,Finance,Healthcare.Internet of Things(IoT)technologyArtificial Intelligence(AI)technologyHuman-C
292、omputer Interaction(HCI)technologyHigh-speed network technologyGaming engine technologyBlockchain technologyBusiness guidanceMarket researchData analysisTechnical supportMetaverse Business Value Realization ProcessUnderlying TechnologyStrategic Planning Industry ApplicationAssisting companies in und
293、erstanding market trends and competitive environment of the metaverse industry,and developing suitable business expansion and transformation strategies.Providing companies with resource integration and coordination services in multiple aspects,including technology,funding,talents,and industrial chai
294、ns.Helping companies bridge the gap between underlying technologies and industrial applications,enabling them to better seize market opportunities.Tailoring products and services to meet the specific needs of companies,helping them establish a good brand reputation and user base.The rise and develop
295、ment of the metaverse industry depend on a vast technological system.The progress of the six keysupporting technologies is a significant driver for the sustainable development of the metaverse industry.However,relying solely on technology is not enough to help businesses achieve growth or strategic
296、transformation.The key toachieving metaverse business empowerment for enterprises is how to apply these technologies,how to build sustainablebusiness models in conjunction with technological development,and how to leverage technological progress to helpenterprises establish competitive advantages an
297、d moats.Strategic planning services play a crucial role in the metaverse industry by bridging the gap between underlyingtechnologies and industry applications.It helps companies expand and grow their business by strategically planning andintegrating resources.By doing so,companies can better seize m
298、arket opportunities and gain long-term competitiveadvantages.The application scenarios of the metaverse are extremely broad.The tourism industry can use metaverse models toattract tourists more widely,the consumer goods industry can upgrade digital marketing solutions with metaverseconcepts,and the
299、industrial sector can use cloud universe technology to help achieve digital twin solutions.Differentindustries have different applications and business models for metaverse technology,and relevant enterprises need tohave a deep understanding of the relationship between their own business and metaver
300、se technology in order to ensurelong-term business development and sustainability.Strategic planning services are an important link between underlying technologies and industrial applications in the Metaverse industry.Enterprises require professional Metaverse strategic planning services to empower
301、their businesses.Source:Literature research,Frost&Sullivan analysis45Introduction to the Application Scenarios of Metaverse EducationMetaverse Consulting Service:Metaverse platform designMetaverse platform design:a customized enterprise internal collaboration and management platform based on Metaver
302、se technology,which canprovide support and services for internal communication,collaboration,decision-making,and management for employees within the enterprise.Theplatform can also seamlessly integrate with the existing systems and processes within the enterprise,improving internal collaboration and
303、 efficiency,and promoting innovation and development.The enterprise metaverse platform can seamlessly integrate with the existing systems and processes within the enterprise,improve internal collaboration and efficiency,and promote innovation and development.Communi-cationCreationProductMeetingExhib
304、itionDataTrainingDecisionEnterprise members can use the platform to participate in discussions and exchanges across regions and teams in the virtual world,promote collisions of ideas and innovation,and understand business dynamics and industry trends.The platform will provide a virtual creative stud
305、io,where employees can use virtual creative tools to brainstorm and discuss ideas,improving the teams creative output and innovation capability.The platform will provide virtual product prototyping tools and interactive presentation tools,allowing employees to quickly create,showcase,and communicate
306、 product prototype designs and features in the virtual space.Enterprise employees can organize and participate in virtual meetings across different regions on the enterprise metaverse platform.Immersive remote meetings enhance interactivity and save time and costs,while improving efficiency.Business
307、es can showcase and demonstrate their products or services on the enterprise metaverse platform,using virtual reality technology for product displays and sales,thus increasing marketing efficiency and sales revenue.The platform can visualize enterprise data and provide data analysis services and bus
308、iness simulation services to assist enterprises in business diagnosis and strategic decision-making.Enterprise members can recruit new employees on the metaverse platform and conduct virtual training globally,which can quickly and comprehensively improve employees skills and work efficiency.Building
309、 a decentralized organizational structure,enterprise members can use the platform to manage the decision-making system,promote organizational democracy and transparency.Innovation,Collaboration,Visualization,Digitalization,Efficiency,Culture,SustainabilitySource:Literature research,Frost&Sullivan an
310、alysis46Introduction to the Application Scenarios of Metaverse EducationMetaverse Consulting Service:NFT Design&Marketing SolutionNFT Design&Marketing Solution:Providing NFT solutions for artists,designers,and brands to design,issue,and promote their unique NFT products,including NFT design,market p
311、romotion,and social media publicity,aiming to illustrate how clients canmaximize the value and influence of their NFTs.NFT(Non-Fungible Token)is a type of digital assetbased on blockchain technology.Unlike traditionaldigital assets,each NFT is unique and non-fungible.NFTs can represent various types
312、 of digital content,such as artworks,music,videos,and more.Theycan be traded and transferred on the blockchain.Inthemetaverse,NFTscanbeusedasarepresentation of digital assets,such as game itemsor in-game currency.Additionally,NFTs can serve asproof of ownership for virtual land or buildings inthe me
313、taverse.Owning the corresponding NFTrepresents ownership of the corresponding virtualproperty.The emergence of NFTs provides a more robustdigital asset infrastructure for the development ofthemetaverse,offeringbettersupportfortransactions and economic systems within it.Byusing NFTs,digital content a
314、nd virtual assets in themetaverse can be better protected and managed,while also providing participants with more diversetransaction and investment opportunities.123IP empowermentCombining NFTs with classic IPs such as movies and trendy collectibles can extend the value of the IP.Collectible valueAs
315、 digital art and virtual items,they possess appreciation and collection value.Business valueExpand marketing projects for enterprises gaming,retail,luxury goods,consumer electronics,automotive businesses.Right confirmation valueImmutable and traceable nature of NFT provides convenient ways for copyr
316、ight confirmation&protection.Marketing managementExpanding consumer base and linking with offline entities by leveraging the concept and business model of the metaverse.Social valueThe NFTs can create social clubs and the collectibles can serve as a form of identity,providing social opportunity.Fina
317、ncial instrumentAs a new type of investment and financing tool,equity certificate,NFT has the function of promoting capital flow.1765432Source:Literature research,Frost&Sullivan analysis47Expansion of brand influence:NFT marketing can attract more attention and increase brandexposure and awareness.I
318、ncrease in brand loyalty:NFTs,as scarce and unique digital assets,can stimulate the purchasingdesire and emotional identification of fans and loyal customers,thereby enhancing brand loyalty.Breaking through revenue bottlenecks:By converting brand assets into NFTs,new sources ofprofit can be created,
319、increasing company profitability.Building a community ecosystem:NFT marketing can promote interaction and communicationbetween brands and users,creating a closer-knit community ecosystem,enhancing userparticipation and sense of belonging.Exploration of new business models:NFT marketing has the poten
320、tial to explore new businessmodels and marketing methods,helping companies to open up new markets and opportunities.Introduction to the Application Scenarios of Metaverse EducationMetaverse Consulting Service:NFT Design&Marketing SolutionGlobal NFT transaction scale(US$billion)202120222023Over the p
321、ast two years,dozens of leading companiesfrom various industries have started to explore NFTmarketing models andlaunchedtheir own NFTproducts.As business models continue to be explored,using NFTs as a new narrative tool for brand IP toconduct brand promotion and business activities iscurrently a maj
322、or trend.202120222030E55.530020.2Companies from various industries are all trying to leverage NFT marketing to open up new opportunities for business growth.The rapid rise of NFTs has provided a new monetization platform for artists and creators,while also providing a novel way for collectors and en
323、thusiasts to buy,sell,and trade digital assets.According to statistics,the NFT transaction volume reached 55.5$billion in 2022,which is 2.8 times that of 2021.In the future,as people spend the same or even more time in the virtual world as they do in the real world,the boundary between virtual and r
324、eal will be blurred,and all consumer brands will interact with NFTs.It is estimated that by 2030,the global NFT transaction volume will reach 300$billion.1In the future,NFTs will receive more attention from businesses,and more diverse NFT marketing strategies will be developed by enterprises.2345Ent
325、erprises need NFT marketing to help sustain their business growthSource:Literature research,Frost&Sullivan analysis48Introduction to the Application Scenarios of Metaverse EducationMetaverse Consulting Service:DAO Management Solution DAO Management Solution:Providing professional DAO-based organizat
326、ional structure to help companies design and implementDAO-based management plans,including DAO architecture design,technology implementation plan,legal and regulatoryconsulting,and organizational change and training.Fast and borderless convenienceDemocratic and highly participatory votingOrganizatio
327、nal autonomy and immutable rulesTraditionalOrganizationDAODecisionMakingCentralized decisionmakingJoint decision-makingOwnershipPermission requiredNo permission requiredOrganizational structureHierarchyDecentralizationInformationPrivatePublicIntellectual PropertyClosed sourceOpen sourceDAO brings to
328、gether all members regardless of their geographical location,background,or beliefs,who all abide by the same set of rules and standards.DAO allows anyone in the organization to vote on issues they care about,and ensures that all votes are counted and displayed to everyone.DAOs flat management and au
329、tonomy are more prominent,and the organizations rules cannot be tampered with through code,unless the voters collectively agree to do so.VS.A Decentralized Autonomous Organization(DAO)is a completelydecentralized autonomous organization formed by a group ofpeople who share a common vision.It does no
330、t distinguishbetween project owners and buyers,with project owners beingonly the initiators and planners at the beginning,and allsubsequent decisions being made by community members.Everyone has the right to proposeand vote on decisions.More Reasonable and Fair Decision-MakingImproved efficiency wit
331、hin the organizationAttracting more talent and investmentDAO empowers sustainable growthDAO is of great significance to the organizational structure reform of enterprisesSource:Literature research,Frost&Sullivan analysis49Introduction to the Application Scenarios of Metaverse EducationEntrepreneur T
332、raining and Startup Incubation:Entrepreneur TrainingEntrepreneur training:provides mature entrepreneurs with metaverse-related training courses and practical projects,aiming to cultivate senior management talents with practical abilities and multidisciplinary backgrounds to cope with the challenges
333、facedby enterprises in the development trend of the metaverse.Technology Empowerment:As the technology of the Metaverse is stillevolving and improving,it is essential to understand how to leverageMetaverse technology to empower business development.Business Expansion:With the rapid development of the Metaverseindustry,it is important to integrate existing business models with theMetaverse concept.