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1、How CMPs Can Move Your Marketing World for GoodIn this e-book,you will learn:The philosophy of modern content marketingWhat is a content marketing platform?And why is it so effective for your marketing and advertising teams?Tips to achieve a greater content velocityWays to ensure your team is levera
2、ging a content marketing platform(CMP)to its full potential 2023 Sprinklr,Inc.All rights reserved.2content and campaign assets this quarter,and in return,we generated$60,000 in revenue.”Isnt that the ultimate goal?Having a steady stream of high-quality and on-brand content assets ready to be deploye
3、d at a moments notice.But what if things are not going as planned?What if,despite having a seemingly endless supply of content,your marketing efforts arent quite hitting the mark in terms of ROI.Although youre doing your best to manage your content,a part of you cannot help but wonder if its time to
4、 start over.To make matters worse,youre battling with constricted budgets,inflexible deadlines and an ever-growing to-do list for your team.But deep down,you are determined to improve things because you have always wanted an unobstructed and organized content pipeline that flows freely.The good news
5、 is that your content marketing goals neednt stay a dream anymore.It is attainable and with a little organization and streamlining,you could get things back on track.A content marketing platform(CMP)might be exactly what you need to keep track of every aspect of your content supply chain under one r
6、oof,from creation to distribution and analytics.Which assets are performing well?Which markets are thriving?How can you ensure your editors and writers are working together to publish content at greater velocity?And how can you organize teams with varying workloads to collaborate seamlessly?These ar
7、e just a few of the questions a CMP can help answer,and thats scratching the surface of its potential benefits for you and your team.It all began in 1895 when John Deere,the founder of the renowned agricultural machinery company,launched The Furrow magazine.The magazine went on to become a game-chan
8、ger in the world of content marketing,which was in its early days.John had a bold new vision.Instead of just promoting his products,he filled The Furrow with a diverse range of articles all about farming.From new techniques and inspiring success stories to tips for growing crops,he published all thi
9、ngs agriculture.By providing his readers with valuable information,he was able to earn their trust and loyalty in no time.And guess what?The Furrow soon became THE go-to hub of farming info,turning John Deere into a household name across the country.Now,lets fast forward to todays world of content m
10、arketing,where the success of your marketing campaign hinges on one crucial thing:content.Its the lifeblood of your marketing and the driving force behind your campaigns.But is that enough?Your content library may be chock-a-block with fascinating content pieces and assets,but not every piece of con
11、tent can be considered publication-worthy,isnt it?Some could use a bit of a facelift,while the rest might be hidden away in the nooks and crannies of your messy library that you didnt even know existed!Its essential to regularly review your content and ensure that it meets your brands standards for
12、quality and relevance.As a marketing leader,we are sure youre constantly looking for ways to maximize the success of your content efforts.Just imagine being able to proudly say,“We spent$6,000 on 2023 Sprinklr,Inc.All rights reserved.3Embracing new realities and building strong relationships with yo
13、ur audience in 2023Now that you know how the ever-shifting marketing landscape alters your relationships with your customers,its time you learn to embrace the change with open arms and adjust your content marketing strategy with these six game-changing principles of modern marketing.First and foremo
14、st,youve got to know your audience.Gone are the days of blindly casting a wide net in hopes of catching a few fish.Now,you need to tailor your messaging to your target audience and understand what makes them stick around.In todays globalized world,its essential to balance a global approach with a lo
15、cal touch.Thats where the principle of Global+Local=Glocal comes in.Make sure your messaging resonates with your audience,no matter where they are in the world.And while were on the topic of messaging,remember that content is king,but context is queen.Creating great content is only half the battle;d
16、elivering it to the right people,at the right place,and at the right time is equally important.Next up,less is more.Customers are constantly bombarded with information.To cut through the noise,your messaging needs to be clear,concise and human.Know your audience Global+local=GlocalContent is king,bu
17、t context is queenLess is moreEffective marketing is a conversation that has the power to transform the way your audience perceives your brand.Its more than just talking at them;its about building a relationship based on trust and empathy.By engaging in an authentic,two-way conversation,you can crea
18、te a positive experience for your audience and foster increased brand loyalty.Finally,lets not forget about the importance of data.In a data-driven world,you need to let data guide your decisions.Track and analyze your marketing efforts to continually optimize and improve your strategies.Marketing i
19、s a 2-way conversationLet data drive decisions 2023 Sprinklr,Inc.All rights reserved.4TRADITIONAL MARKETINGMODERN MARKETINGChannels are proliferatingContent is bi-directionalConsumers are in controlPrimary Channels:Email,radio,tv,display,webinars,printPublishing Approach:Episodic,aligned to brand ti
20、melineMass-Market Message:Controlled by the brandPublishing Approach:Real-time,triggered by consumer behaviourMass-Market Message:Controlled by consumersPrimary Channels:Social,Messaging,Chat with billions of usersContent Approach:Low volume,planned,agency-ledConsumer Engagement:One-way via mass-mar
21、ket channelsPublishing Frequency:Weekly to mirror the speed of traditional mediaConsumer Engagement:Bi-directional for everyone to seePublishing Frequency:Multiple times daily to mirror the speed of social(human)interactionContent Approach:High volume,created and federated for global use by a variet
22、y of teamsProduction Workflows:Static,siloed,single-channelProduction Workflows:Dynamic,collaborative,omni-channel 2023 Sprinklr,Inc.All rights reserved.5Collaborative creation and planning of content pieces can be a major challenge,one that has plagued marketers across industries for years.Now,with
23、 the virtualization of workspaces,this challenge has taken on new dimensions.With different stakeholders responsible for reviewing and approving the same content,confusion reigns and files and folders are sometimes accidentally deleted.And with the growing trend of remote work and virtual teams,this
24、 challenge has become even more pronounced.Content managers have to supervise a lot of(convoluted)workflows to keep things moving.With so many moving parts,its easy to lose sight of the teams milestones and collaboration needs.For example,you could have teams distributed across multiple departments,
25、each accountable for producing different content pieces.Each team could also have a different workload,and some departments may publish more content than others.Furthermore,with numerous projects,last-minute ad-hoc requests,and multiple content owners/reviewers,collaboration with each team member ma
26、y seem like a distant reality.Multiple team members editing and creating the same piece of contentAccording to the Content Marketing Institute,only 5%of B2C marketers believe that their content marketing efforts are effective.In other words,only a small percentage of the content being produced is ac
27、tually working.Based on this statistic,there appears to be a disconnect between what your team is creating and your content marketing goals.So why arent your content marketing efforts-fetching the ROI you deserve?Here are a few of the most common challenges that every marketer is facing today.Do you
28、 relate to any of these?Fatal flaws of your current content supply chain processCollaboration breakdowns lead to erratic workflows and drained team motivation 2023 Sprinklr,Inc.All rights reserved.6When creative teams work in silos without streamlined communication and collaboration,it can lead to a
29、 lot of duplication.For example,without clear briefs,designers may create the same assets,or editors may constantly re-upload the same images.On top of that,the content repository may not be organized,making it difficult to find what you need and resulting in duplicate assets.All of this redundancy
30、can put unnecessary bloat on resources and increase storage costs.It can also be frustrating for editors working under tight deadlines who have to sift through countless duplicates.But the issues dont stop there.The lack of collaboration and miscommunication can also lead to brand compliance issues,
31、as assets may not adhere to brand guidelines.Longer review cycles and a cluttered feedback process can leave your team feeling exhausted and struggling to set priorities.This is compounded when feedback doesnt find its way back to the team smoothly,leading to a loss of Inadequate visibility of creat
32、ive assets leads to duplication and chaosCluttered feedback process and longer review cyclesContent and creative assets often require multiple approval paths before publication,involving more than just a handful of reviewers.The approval process can be daunting,feeling like an endless cycle of email
33、s and spreadsheets that leads to unmanageable chaos.Without enough decision-makers or if even one person is overwhelmed,content can pile up and remain unpublished.In fact,this“create-approve-publish”routine can become a slippery slope,filled with potential mistakes and complicated workarounds that c
34、an derail your progress and stretch your deadlines.important inputs and information.The feedback process often involves shuttling between multiple tools and channels,making it difficult for team members to keep track of feedback and prioritize what needs to be addressed.This disorganized review cycl
35、e can aggravate these issues,leading to quality slips,content duplication,and unnecessary rework.If the review cycle drags on,its more likely that deadlines will be missed,leading to frustration and delays for the entire team.Complex approvals derailing the progress of your contentOne of the biggest
36、 challenges facing marketing teams today is the lack of consistent reporting across organic and paid channels.This means that your team often has a fragmented view of campaign performance and a limited understanding of the overall customer journey.Without a clear understanding of how your campaigns
37、are impacting your customers,its difficult to make informed decisions about where to allocate your resources and how to optimize your marketing efforts.This lack of consistency can stem from data silos,a lack of standardized reporting processes or it can simply be a byproduct of inefficient resource
38、s and expertise.Messy and inconsistent reporting of campaigns7 2023 Sprinklr,Inc.All rights reserved.What is a content marketing platform(CMP)and why do you need it?Just consider these numbers.An astonishing 98%of all marketing teams say written content is their most-used content type,yet one in thr
39、ee marketers admit their content writing falls short.Whats holding them back?As a business,youre not just churning out content for your marketing campaigns;youre producing a whole repository of marketing materials:reports,images,web pages,product information and the like.Content marketing is exhaust
40、ing,and managing all of the collateral that your team produces can be a daunting challenge.And it doesnt end there.2023 Sprinklr,Inc.All rights reserved.8Various challenges at every stage of the campaign lifecycleKeeping everything organized,secure and accessible for collaboration is no small feat.B
41、ut with the right content marketing platform(CMP),you can easily handle these time-consuming tasks with ease.With the ability to store vast amounts of content in various formats,including text,images and videos,its the ultimate content as well as a creative powerhouse.But thats not all.1.Plan4.Analy
42、se2.Produce3.PublishLack of transparency in the asset creation progressLimited opportunity to re-use-top-performing content across channels,markets or business unitsContent wastageContent creation not informed by data like voice-of-the customer or industry benchmarkingPotential for off-brand,unautho
43、rized,inconsistent contentUnpublished content;preventable budget wastageRedundant and siloed planning and execution across channels,markets and business unitsManual,fragmented,offline content research and analyticsManual,fragmented,offline content research and anayticsLack of real time insights enab
44、ling optimiziationA CMP enables seamless teamwork and allows you to manage content in new and innovative ways,including planning,creation,task management,approvals,collaboration,distribution,and reporting.Simply put,when content is being created day in and day out across the organization,having an e
45、fficient content marketing platform becomes essential to ensure smooth operations.Broadly speaking,problems a content marketing platform is supposed to solve include:Content strategy,ideation,editorial planning,and calendarization Collaboration,workflow and approvalsAnalytics and insights to measure
46、 and optimize content performance Organizing data for easy distributionKeeping content secure through compliance and permission controls Tracking and monitoring asset performance to optimize content strategyStreamlining content publishing and distribution across multiple platforms and channels9 2023
47、 Sprinklr,Inc.All rights reserved.How does a content marketing platform(CMP)improve the effectiveness of your campaigns?As we all know,content is the core of your marketing and advertising operations.Therefore,before a marketing campaign goes live,you need all hands on deck to ensure that all conten
48、t and creative assets are ready and accessible.Also,before an asset is approved,you need to gauge how well it would boost the performance of your campaign.The effectiveness of both marketing and advertising depends heavily on the quality of the content assets being created and published.Thats why yo
49、u need an agile content marketing platform that can empower your team to create high-performing campaigns.2023 Sprinklr,Inc.All rights reserved.10Theres nothing more frustrating than when the moment finally arrives and you cant find what you need,despite your best efforts.This is especially true whe
50、n it comes to managing content and images the folders can quickly become a tangled mess of chaos and there can be duplication of content and other assets.With a digital asset manager(DAM)a prominent feature of most content marketing platforms your team can find what they need very quickly.With an in
51、tuitive search feature,clear labels and tags,your team can locate and access a particular asset needed for a specific campaign in seconds.Measuring the performance of your content and campaigns is crucial for achieving your marketing objectives,but it can be tough to get accurate insights without a
52、central platform for tracking metrics like engagement,reach,and conversions.A CMP can help you achieve these insights and drive better marketing outcomes.With real-time data on best-performing creatives and assets,a CMP can help you fine-tune your content strategy,optimize in-flight campaigns,and cr
53、eate content that resonates with your target audience while staying true to your brand.Ask anyone in your team and they would tell you what a struggle it is to get a piece of content out.With a CMP at your disposal,you can easily create new content or modify existing content without any version cont
54、rol headaches.Whats more,you can also distribute your content across multiple channels and formats.Distributing content becomes a breeze with features like automatic publishing and scheduling.But the benefits dont stop here your teammates can share content and collaborate with ease,allowing them to
55、share drafts and feedback and streamline approvals all under one roof.Locating your creatives with easeBoosting content performance with real time data and insights Creating,editing,distributing and collaborating on content effortlessly Content teams often fall prey to redundancies and quality slips
56、,which can lead to brand lapses and damage to your reputation.There may be twenty different versions of an asset or content piece without clear labeling to indicate which one is the latest version.With a robust CMP in place,theres always a single source of truth,which helps reduce the likelihood of
57、quality lapses and thereby minimizes the hours spent on revising or correcting them.A CMP ensures your content is on-brand by providing a central platform for all of your marketing assets,including logos,colors,images,and messaging.This means that all of your content creators can easily access and u
58、se these assets,without having to worry about inadvertently using outdated or incorrect versions.By streamlining the process of locating and using marketing assets,a CMP helps ensure that your campaigns are always on-brand and deliver a consistent message to your target audience,reducing the risk of
59、 brand lapses.Providing a single source of truth 2023 Sprinklr,Inc.All rights reserved.11Ready to elevate your content marketing game?Heres how to do it with a CMP in 9 easy steps.Now that you have a clear sense of the challenges related to the content supply chain,its time to let a CMP do the heavy
60、 lifting and streamline the entire content creation and distribution process.A CMP can help turn your marketing strategy around.But to reap the full benefits of a CMP,you need to first understand how it can fit into your teams workflow and align with their responsibilities.So its essential to get ev
61、ery stakeholders buy-in.What these people in different roles make of the content marketing platform can affect the long-term success of your marketing initiatives.Will it be viewed as a solution that simplifies tasks and enhances collaboration?Or will it be perceived as a complex tool that complicat
62、es the content creation process even more?The more people start using the platform,the more critical it is to create a smooth and seamless experience for them.You want to ensure there is no friction and commit to a free-flowing content pipeline.Remember,each content platform is unique because market
63、ing goals,requirements and team sizes differ.But here are some best practices to put your team on the right path.1 PLANNINGIn the past,marketers had to rely on limited(and unstructured)data or their own intuition for content creation.Thankfully,were living in different times now.With over 3.4 billio
64、n people using social media and messaging,theres an abundance of real-time feedback out there just waiting to be tapped into.And the best part?These are real people with real voices and identities,not just generic data.As modern marketers,you have the opportunity to listen to these customer voices a
65、nd draw inspiration from them and create content that truly resonates with each one of them.Create content that resonates with your audience 2023 Sprinklr,Inc.All rights reserved.12While deciding on a campaign,you might run into snags from time to time.So to overcome setbacks and avoid rushing at th
66、e last minute,it is important that you patiently create,define and lay out your topics,themes and campaign expectations beforehand.This small yet powerful step can make or break your entire campaign.For example,create a theme-based checklist and try answering the following questions before you start
67、 working on your campaigns.Describe,lay out and create to-do lists and checkpointsWhich industry do you want to target with the campaign?What kind of challenges will be addressed in the campaign?Which assets are going to be used in the campaign?Task requests,toolkit access requests,review requests a
68、nd other campaign-related requests tend to clog your workflow by trickling in through emails,IMs,chats,meetings and even hallway conversations.To manage this information deluge coming from a variety of requests,adding a standardized way to capture day-to-day project-related information is the key to
69、 establishing consistent communication and accountability in your team.Introduce different templates,then include a short guide or a small kit on how to use it to capture various information even before they start working on their respective projects.Once you have designed the structure of your temp
70、lates,list out your expectations and end goals this is how you will capture the right set of information.You can make use of marketing request forms.A marketing request form typically includes fields for important information like the type of project,the target audience,the desired timeline,and the
71、budget.But heres the thing:you might not get everything right on the first try with marketing request forms.And thats okay!Getting to know the fields of information capture,audience type as well as the suitable format that is aligned with your project goals requires a bit of customization and,of cou
72、rse,a lot of trial and error.The key here is to keep experimenting and optimizing until you find the sweet spotUse templatized forms to capture the right data when starting a task 2023 Sprinklr,Inc.All rights reserved.13Here are a few things you can consider before creating marketing request forms f
73、or your team:(a)Know your campaign goals and metricsBefore creating a campaign,its essential to identify your goals and metrics.What do you want to achieve with the campaign,and what are your target metrics?Create a detailed outline of your campaign objectives to better understand the kind of inform
74、ation you need from your stakeholders.Knowing your campaign goals and metrics well in advance will help ensure you create a campaign that aligns with your overall objectives.(b)Know your audienceTo create a successful campaign,you must know your audience inside and out.What are their day-to-day pain
75、 points,and how can your campaign provide them value?Understanding your audiences needs and desires is critical to developing effective messaging that resonates.Dont make assumptions about your audience;instead,invest the time and effort to conduct research and gather insights that inform your strat
76、egy.By tailoring your approach to your audiences pain points,you can create a more personalized experience that drives engagement and builds trust.(c)Know if your team has access to the right assetsNow,does your team and/or stakeholders have access to all the right creative assets needed for a campa
77、ign?Try to understand their requirements and equip them with the right sources.By providing your team with the right sources,you can remove blockers that stifle their creativity and productivity and improve the overall quality of your campaigns.Ensure the effectiveness of assets by regularly reviewi
78、ng and analyzing them,removing outdated or irrelevant materials,and investing in new ones that can drive engagement.2 PRODUCTIONIn todays business landscape,the importance of omnichannel campaigns cannot be overstated.With an increasing number of channels available and customers seamlessly shifting
79、between them,its crucial to have a comprehensive strategy that covers all bases.You may have access to innovative ideas to fuel these campaigns,a creative team ready to support you with any ad hoc requests and a plethora of tools to ensure success.However,despite these resources,your team may be exp
80、eriencing the onset of burnout.The challenge lies in collaborating efficiently through a jumble of tools such as spreadsheets,Slack channels,emails and foam boards.The solution to this problem can be found in modern AI-driven workflows that are flexible,automated and intuitive.By unifying all teams
81、involved in marketing processes,both internal and external,onto a single platform,these workflows empower your team to manage projects and create content more effectively.The result is highly effective,creative and brand-compliant campaigns.Establish automated content production and collaboration wo
82、rkflowsNo matter how well you assign tasks,sort priorities and tactfully create to-do lists,achieving a 100-percent on-time completion rate may sound too good to be true unless you have a copper-bottomed way of reminding your stakeholders of whats coming and whats due.But how do you ensure that your
83、 stakeholders pick up on-time delivery as a habit and not a compulsion?Automated reminders can help you do that job by creating triggers for just about anything!Using automated reminder systems you can perform periodic checks to keep everything up-to-date and remind your stakeholders of critical del
84、iveries.Drop hints and cues to nudge stakeholders for on-time delivery 2023 Sprinklr,Inc.All rights reserved.14Nothing hampers your teams delivery of deliverables quite like the often lengthy review and approval process.Your team might be ready with their assigned deliverables on time.But then you r
85、ealize a critical review is still pending from one of the assigned reviewers.When it comes to content review and approval,the real issue is the loss of productivity from multiple transactions and unlimited gaps in communication.All in all,your team often struggles to locate the correct version of th
86、e content,secure the necessary sign-offs and obtain support from subject matter experts during reviews.To begin with automated approvals,define what each stakeholder should be reviewing,specify a deadline or schedule for the task to be completed,and outline the expectations required.To proactively m
87、anage your approval and feedback cycle,youll need to:Put together a streamlined and short sign-off route that will set approvals in the right order and assign approval requests to individual stakeholdersSet a quantifiable milestone for each task and sub-task,like the number of campaigns launched or
88、specific content pieces that needed minimum iterations,etc.Send constant reminders to the approvers and remind them to complete their interdependent tasks within the designated timeProactively manage approvals,reviews and feedback with automationAutomated reminders are ideal for:Tracking various sta
89、ges of campaign creationFollowing up on weekly updates,feedback and approvalsReminding stakeholders about deadlines and new campaignsNotifying stakeholders of campaign progressPrioritizing to-do lists 2023 Sprinklr,Inc.All rights reserved.153 PUBLISHING AND DISTRIBUTION4 ANALYSISWhen publishing and
90、distributing content,its crucial to have a clear understanding of which channels are most effective for your brand.However,figuring out the most effective distribution channels can be challenging,particularly when youre trying to avoid budget wastage.One of the most useful features of a CMP is the a
91、bility to track and analyze data from multiple channels in one centralized place.This can help you optimize your content distribution budget by reallocating resources from underperforming channels to those generating better results.Lets say youre running a holiday season marketing campaign for your
92、eCommerce business.Your goal is to drive more traffic and sales to your website during the holiday season.Youve created a variety of content for the campaign,including a holiday gift guide,social media posts,email newsletters,and paid advertising.With a CMP,you can track the performance of each piec
93、e of content across multiple channels.For example,you might find that your holiday gift guide is generating a lot of traffic and engagement on your website,but your social media posts arent performing as well.Using this information,you may adjust your content distribution strategy and allocate more
94、resources to your holiday gift guide.In other words,you can ensure that youre targeting the right audience,on the right channels,and with the right type of content.In the past data has often been treated as power,being“weaponized”to prove a post-campaign point or result either by an internal team or
95、 an external agency.Thankfully,times have changed.In a modern marketing environment,data is no longer held captive or weaponized its been liberated and democratized.Now,data is available at the point of experience rather than after the point of sale,allowing marketers to extract insights from data t
96、o formulate campaign strategies and identify content themes and tones for prospective customers.However,with so many“listening”tools in the market,its tough to know which ones to trust.Thats why modern marketers like you need to look for data that can provide actionable insights from customer care,a
97、dvertising,research and real-time engagement.With this information,you can optimize marketing content,placement and timing to create personalized and engaging campaigns for your target audience.Analyze performance metrics to optimize spendingHarness the power of dataAnother helpful feature of a CMP
98、is the ability to automate certain tasks,such as scheduling social media posts or sending email newsletters.This can save you time and ensure that your content is being distributed consistently and efficiently.In addition,CMPs offer predictive analytics features that can help you forecast how your c
99、ontent will perform on different channels.This can be extremely helpful when it comes to optimizing your campaign or ads distribution budget.By using these insights,you can adjust your budget in advance and maximize ROI.To increase campaign visibility across teams,its important to focus on parameter
100、s that can truly enhance engagement levels.In other words,find a new angle of reporting that your competitors havent explored.One effective approach is to highlight the specific benefits of standardized reporting and faster time-to-insights.Instead of solely focusing on reporting,emphasize the granu
101、lar insights that can be gleaned from your campaign data.For example,consider a unified approach to consolidating marketing reports across channels,both organic and paid.Alternatively,explore ways to automate your marketing activity reporting with a powerful AI-driven dashboard.Reduce time-to-insigh
102、ts with unified reporting 2023 Sprinklr,Inc.All rights reserved.16What roles,in particular,would benefit from a content management platform(CMP)?Ad CreatorsAgency Account ManagersCollate all required creative assets,suggest optimizations and inform clients and stakeholders about timelinesCollaborate
103、 with the internal ads team and market research team and manage the production and launch of campaignsCome up with engaging ads while adhering to the brands voice and toneConnect with digital marketing teams effortlessly and brainstorm on challenging campaignsFormulate,launch,and update campaigns wi
104、th reporting and analysis capabilities.This includes planning and creating campaigns and updating them based on performance insights Define milestones and ensure campaigns are in line with the brands voiceCompile reports,organize creative assets,coordinate and supervise feedback and approval process
105、 Delegate,prioritize and organize campaign tasks for the teamTrack deadlines,roadblocks and inefficienciesManage content and editorial calendarsFind ways to boost team productivity Campaign ManagersContent ManagersCustomer storySprinklr partnered with SAP to realign and revitalize its content market
106、ing strategyResults$4.2M$5.7MSaved with reusing 20%of high-performing contentContent production cost savings with optimized MRM workflows 33%Reduction in marketing costs across teams 2023 Sprinklr,Inc.All rights reserved.18In late 2020,following a thorough audit conducted by McKinsey,Sprinklr was en
107、trusted with the task of assisting SAP in reducing costs associated with content overproduction.Over the course of eight months,Sprinklr conducted extensive interviews and technical mapping,leading to the identification of four key objectives:Sprinklr successfully streamlined the onboarding and opti
108、mization processes for an impressive 87%of SAPs marketing teams.Prior to the intervention,SAP faced several challenges:To address these challenges,Sprinklr developed a solution known as the Business Value Assessment Process which involved the following:Reduce content production and streamline the pr
109、ocess of collecting and sharing marketing requirements across teamsReuse content across channels to maximize budgets,awareness and engagement with target audiencesRecycle top-performing marketing strategies based on insights that are most effective in driving website trafficComply with SAP brand gov
110、ernance and GDPR to mitigate risk globally associated with published content across channelsNo ability to promote and reuse most effective content strategy across internal and external teams and toolsLack of consolidated process and non-standardized global tagging structure to ensure compliant asset
111、 useLimited time to leverage analytics to inform strategic planningAccurately capturing the current state of SAPs marketing collateral supply chainIdentifying opportunities to standardize across teams and point solutionsQuantifying the value of optimization and standardizationMeasuring the effective
112、ness of marketing efforts across content production lifecycle 2023 Sprinklr,Inc.All rights reserved.19Drive content demand at scale with strong brand governance and high ROI with SprinklrAs a seasoned marketer,you know how challenging it can be to maintain consistency and quality of content pieces i
113、f they are created and edited by multiple writers and editors.Ensuring consistency and content governance while generating content at scale is paramount if you want to save your brand from public backlash and legal repercussions.Whether its quality slips,irrelevant content or copyright infringement,
114、having strong compliance and governance frameworks helps in producing and distributing high-quality content faster.Our unified omnichannel platform,Sprinklr Marketing,is a powerhouse for your content marketing needs.It provides a comprehensive understanding of your customers,allowing you to make inf
115、ormed decisions that drive growth.With a unified platform for marketing and social media advertising,youll be able to streamline content management across every aspect of your marketing strategy from organic content across channels,PR,brand management to social media advertising.Gain deep insights i
116、nto top-performing content and identify high-performing assets for reuse.Collaborate effectively across teams with briefs,content notes,and in-platform chat.Stay on top of customer trends and sentiment by using social listening insights to inform your content strategy.Monitor real-time buzz around t
117、ech events and create content that resonates with your audience.Unify content requests,task management and collaboration for higher efficiency.Leverage a powerful workflow engine to automate tasks and approvals,ensuring a smooth process from start to finish.With centralized asset management,you can
118、reuse high-impact creatives effectively and reduce the need for redundant work.By unifying the entire content supply chain process,you can optimize your content production process,reduce costs,and ensure a higher quality content output.Plan content that resonates with your audience Streamline conten
119、t production and save costs 2023 Sprinklr,Inc.All rights reserved.20Bring your content creation,management,distribution and reporting under one roof.Standardize your workflows and enforce strong governance across all channels and approval pathways.Keep your messaging consistent and limit access for
120、unauthorized users.Centralize your content distribution across 30+social and digital channels from a single platform.Leverage customizable image and video templates to save time on content creation and ensure faster distribution.With AI-powered checks for adherence to brand guidelines and briefs,you
121、 can ensure your content is always on-brand.This can help you streamline your content distribution process and optimize your marketing efforts.Gain visibility of planned marketing activity with a Global Editorial Calendar.This provides a comprehensive view of activity across social,digital,and tradi
122、tional channels.Identify content gaps quickly with granular views and filters.With this information,you can better adapt your content across channels and tweak your content strategy accordingly.Gain valuable insights into top-performing content across all markets.Use AI-powered data to keep your con
123、tent fresh and make informed decisions on reuse and adaptation for local markets.Improve collaboration and communication between stakeholders and keep them aligned when critical reviews and deadlines are approaching.By using a central hub,stakeholders can share work,assign tasks,and give feedback co
124、-creatively.Not to mention,it saves up to 3.5 hours per week that is typically spent on emails,ensuring you can stay focused and achieve your campaign goals on time.Ensure robust governance and compliance across organic and paid channelsCentralize content distribution across channels Gain visibility
125、 of planned marketing activityReuse and adapt global content for local marketsFacilitate real-time communication and collaboration with a central hubAn asset manager in place enables you to manage a high volume of assets and makes them easily available to internal and external content creators.It al
126、so helps you report on asset performance to analyze content strategies and campaign assets.Store,manage and report on assets within a unified repositoryConsolidate your marketing data in one place and get a comprehensive view of your social,paid,and organic initiatives performance.With timely operat
127、ional insights,you can identify bottlenecks and improve efficiency,ensuring your marketing efforts are optimized.By gaining actionable insights mapped to your custom business goals and KPIs,you can optimize your marketing strategy and achieve your objectives.With all your marketing data in one place
128、,you can make informed decisions and drive better results.Improve visibility and optimize campaign performance 2023 Sprinklr,Inc.All rights reserved.21The 2023 edition of Gartners Magic Quadrant report for Content Marketing Platforms(CMP)was released recently.Sprinklr has been named the leader in th
129、e 2023 Gartner Magic Quadrant for Content Marketing Platforms for the fourth consecutive year recognized for our Ability to Execute and Completeness of Vision.Gartner Peer Insights has highlighted Sprinklrs multichannel publishing capabilities,prebuilt templates,AI-enabled analytics and the ability
130、to seamlessly incorporate user-generated content(UGC)into the content pipeline as its differentiating features in the market.As we continue to lead the way in the ever-evolving landscape of content marketing platforms,we remain committed to helping our clients achieve their goals through our unified
131、 omnichannel marketing suite.Get to know how we serve as the ONLY unified platform for end-to-end marketing campaign planning,production and execution across 30+digital channels.Download the full report to read more about the evaluation criteria and help build your business case for a content market
132、ing platform.An understanding of the content marketing platforms marketAn in-depth explanation of what these platforms can accomplish for youA comprehensive assessment of vendors in the industry,including SprinklrGartners Magic Quadrant report for Content Marketing Platforms(CMP)The report includes:DOWNLOAD THE REPORT