《英敏特:2023年可持续零售实践:倡导环保责任(英文版)(20页).pdf》由会员分享,可在线阅读,更多相关《英敏特:2023年可持续零售实践:倡导环保责任(英文版)(20页).pdf(20页珍藏版)》请在三个皮匠报告上搜索。
1、Experts in what consumers want and whySustainable Retail Practices:Promoting Environmental ResponsibilityHuiqi OngSenior Consumer Lifestyle Analyst,Asia-PacificThe economic impact of climate changeGlobalAustraliaIn the futureof GDP$270bil$8.1bil20%Overall financial losses in 2022 due to climate chan
2、geExtreme rainfall in 2022 caused over$8bil in damageSea level rises and coastal flooding could endanger assets worth up to 20%of the global GDP by 2100Source:Mintel 2023 Sustainability Barometer2Consumers want brands to take chargeBase:1,000 adults aged 18+in each market Source:Dynata/KuRunData/Rak
3、uten Insight/Mintel,August 2023020406080100I expect brands to take the lead on addressing environmental issuesIndonesia,Thailand,Singapore,China,Australia:consumer sentiment towards Sustainability Pillar,August 2023IndonesiaThailandSingaporeChinaAustraliaI expect brands to take the lead on addressin
4、g environmental issues3Make sustainable options accessible to all014Cost is an issue,but can be mitigated Sustainability-branded products are often seen as more expensive Explain the value of adopting sustainable habitsBase:China:1000 adults aged 18+Source:KuRunData/Mintel,March 202339%of Chinese co
5、nsumers*say that eco-friendly beauty/grooming products are too expensive5Communicating through costEncouraging take-up of sustainable products can be achieved without cutting costs German multinational discounter Pennys Wahren Kosten(true cost)campaign raised the prices of nine private-label food pr
6、oducts in all stores for one week to highlight their hidden environmental costs.Increasing cost for awarenessPrice-matching for affordabilityGerman discounter Lidl dropped the prices of its Vemondo vegan private label so that they were priced the same or lower than its Milbona dairy and Metzgerfrisc
7、h meat private labels.6Partner and support local sustainable efforts027Consumers are already looking for local International sourcing now means higher production costs Locally-produced ingredients and packaging reduce sourcing costs and helps local businessesBase:Indonesia:1000 adults aged 18+Source
8、:Dynata/KuRunData/Rakuten Insight/Mintel,August 202376%of Indonesian consumers*say they try to buy locally grown food all or most of the time8Localise initiatives to encourage take-upUnderstand local festivals,customs and habits and rework them to introduce sustainable initiativesPatagonia organised
9、 the“618 No Shopping Market”in Shanghai that invited consumers to participate in guided recycling and outdoor activities instead of online shopping.Australian supermarkets restart recycling campaigns following the closure of a programme that stored salvaged plastics without finding a meaningful purp
10、ose.No Shopping DayREDcycle Rebooted9Set trackable sustainability goals0310Communication builds trust and loyaltyBreak sustainability down into smaller,trackable goals to make it understandable for consumers.On-pack communications Eco-label claims Clearly-identified sustainable zones on retail platf
11、ormsBase:1,000 internet users aged 18+Source:Dynata/Mintel Consulting Sustainability Barometer,March 202332%of Thai consumers say they find some issues with the environment hard to understand11Help consumers help themselvesEnvironmental non-profit The Recycling Partnership launched an app that allow
12、ed users to scan products to see if and where they can recycle them.Consumers could scan a QR code on certain products to determine recyclability.Thai Union Group partnered with Sustainable Fisheries Partnership and opened up its entire supply chain for auditing to boost the credibility of its susta
13、inability initiatives.12Understand and compareconsumers across 36 markets.GLOBAL CONSUMER 2023 Mintel Group Ltd.All rights reserved.WHAT IT ISMintel Global Consumer allows you to uncover the differences and similarities in behaviour and attitudes across consumers in the 36 markets that generate 85%o
14、f worldwide GDP.WHAT IT COVERSOur research examines the fundamental themes that influence consumer choice and change,as well as more specific attitudes towards food,drink,beauty,personal care and household care.MINTEL GLOBAL CONSUMER HELPS YOUR BUSINESS GROW:Break into new markets by understanding w
15、hat local consumers want and why.Grow in your current market by identifying which global trends you can apply locally.Create segmentation strategies by understanding distinctions between key target groups.123Consumer behaviour across 36 marketsBi-annual survey of 35,000 peopleCovers 85%of worldwide
16、GDP2024 Global Consumer Trend:New Green RealityPeople are facing the reality of an existential climate threat,which demands a radical and collaborative approach to address the challenges ahead.Sustainability is no longer(if it ever should have been)a selling point and should be seen as an essential
17、element of survival.15Whats happening now:the next 12 monthsBrands are investing in disruptive innovations that surpass conventional eco-friendly efforts.By highlighting forward-thinking approaches,brands can reframe climate messaging from merely reducing carbon footprint to actively regenerating an
18、d giving back to the world.Ethical food startup Greens developed Green Pods,mini-greenhouses that use AI algorithms to help people farm 25 different crops16Whats happening next:18 months 2 yearsConsumers are increasingly turning their attention to how brands are holding themselves accountable to the
19、ir own sustainability goals.To stay ahead of the curve,brands need to revisit their long-term projections and timelines to demonstrate meaningful and measurable progress towards these targets.Electrolux,in partnership with Stripe,introduced Levande,an all-in-one appliance subscription platform.Consu
20、mers are less likely to have to throw away unwanted appliances,and used appliances are more likely to find a new home.17The definitive source to track and analyse global product innovation.GLOBAL NEW PRODUCTS DATABASE 2023 Mintel Group Ltd.All rights reserved.WHAT IT ISA searchable database with mor
21、e than 40,000 new FMCG product launches every month across 86 markets.WHAT IT COVERSAnalysis and recommendations on whats happening now and what will happen in food science,specialised nutrition,patents,claims,ingredients,packaging and applications.MINTEL GNPD HELPS YOUR BUSINESS GROW:Identify futur
22、e opportunities by understanding how product innovation is evolving and why.Make better decisions faster by keeping informed on whats happening across your category and market.Gain competitive advantage by seeing what your competitors are doing and how global trends are evolving.12340,000+new produc
23、t launches every month80+fields of information for each product46 categories and 273 sub-categoriesComprehensive,in-depth consumer and market analysis and trends.REPORTS 2023 Mintel Group Ltd.All rights reserved.WHAT IT ISMintel Reports are a series of comprehensive reports rooted in robust data and
24、 market analysis to provide you with expert insights and strategic recommendations.WHAT IT COVERSEach report combines consumer research and drivers,product innovation and/or competitive analysis as well as market size to give you a complete view of your market.MINTEL REPORTS HELPS YOUR BUSINESS GROW
25、:Identify future opportunities by understanding what your consumers want and why.See the trends and innovations impacting you on a local and global level.Make better decisions faster by keeping informed on whats happening across your market.1231,000+in-depth reports a yearBrazil,Canada,China,Germany
26、,India,Ireland,Thailand,UK and US6,000+questions asked to 600,000+consumers each year 2023 Mintel Group Ltd.All rights reserved.About MintelMintel is the expert in what consumers want and why.As the worlds leading market intelligence agency,our analysis of consumers,markets,product innovation and competitive landscapes provides a unique perspective on global and local economies.Since 1972,our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.Our purpose is to help businesses and people grow.