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1、2021 Fashion RejuvenationOur PartnershipCarlin and Heuritech analyze and decode the trends that will impact both Fashion&Beauty industries.The complementarity of our methodologies and expertise will offer you the entire information you need to elaborate your strategy and upcoming collections.Also,Yo
2、u will be able to collect key insights on the emerging designers to follow.How do we build our trend analysis?Analysis scope:Data source:millions Analysis period:Technology used:Methodology of our trend analysisConsumer Segmentation Most represented categoriesGrowth rateHeuritechs Metrics guideTrend
3、 Cluster:FASHION BET BOLD BET SAFE BET STEADY LAST CALL,MARK DOWNHow do we build a trend diagnosis?MagnitudeCREATEFORECASTTHE RIGHT PRODUCTAT THE RIGHT TIMETO THE RIGHT CONSUMERCarlin forecasts consumers behaviour worldwide so as to elaborate creative strategies and to design products to help their
4、clients succeed.Carlin relies on two complementary offers to meet all of your needs:1.1.PublicationsPublicationsAnticipation and decoding of local and global consumption trends in order to inspire and cultivate your creativity.Trend books are the historical expertise of Carlin.They are the perfect m
5、ix of market analyses,artistic research and scientific information gathered by our teams to deduct worldwide trends in consumption.This internal laboratory is behind all of our creations.Each year,Carlin publishes 18 trend books while meeting two objectives:-global strategic intelligenceglobal strat
6、egic intelligence-a toolbox for your creative teamsa toolbox for your creative teams2.2.TrendthinkingTrendthinkingCross-analyze your brands DNA with our trend analysis system to create strategies,products and services that will boost your growth and performance.3 expertise=Branding&Strategy/Design&C
7、reation/CommunicationTHEY TRUST USFASHIONLUXURYLINGERIEBEAUTYTRANSPORTATION HOSPITALITYEVENTSEDITIONJEWELLERY TECHNOLOGYETC.ALONE TOGETHERWhich products and services should be imagined when physical encounters are now more than ever perceived as potentiel threats?While providing an answer to the glo
8、balized hudsult feeling?How do we live together but at a distance?DIGITALLY YOURS How does the intensified digitalisation of our lives reshape our lifestyles and aesthetic codes?FROM GLOBAL TO LOCAL how can we reinvent creativity without travelling?Agenda1-Macro Trends2-Data trend analysis3-Prospect
9、ive conceptsHeuritech has analyzed the emerging trends within the collections of the more creative designers and brands worldwide and asked Carlin where do these themes come from and how our clients can adapt those to their upcoming collections.Digital Breakthrough Themes Fashion Weeks rankingFashio
10、n Weeks rankingFashion Weeks rankingThe major themes underlining 2020s impact on future trendsBright OptimismMaisie WilenBoutetGmbH?FuturewearPost OpulenceCollina StradaDigital BreakthroughNumroMacro TrendsGAIADECODING Lockdown acted like a catalyst accelerating major changes regarding our relations
11、hip to the screens.Being more than ever a mean of connection,human and emotional interaction.We may say that for better or worse,data never sleeps.The digitalisation of our lives has paved the way for new working,interacting,dating,self-expressions behaviors.On the screen you can see the estimate on
12、 global internet activity published by D analyzing a sixty second period on September 15,2020.This snapshot allows us to:measure the behaviour of 4.5 billion internet users(global internet pop)And to see how the internet and its applications have become inseparable from our lifestyles,especially dur
13、ing the COVID-19 pandemic.GAIA 1 ZER OUT OF 3 MAY DECLARE:THEIR ONLINE IDENTITY IS THEIR MOST AUTHENTIC SELF DIGITAL REGARDED AS THE BIGGEST OPPORTUNITY FOR 2021 US LIVESTREAMING REVENUES EXPECTED TO HIT$25 BILLION BY 2023 SOURCE:THE STATE OF FASHION 2021DECODINGFashion executives see digital as the
14、 biggest opportunity by far for 2021,with 70 percent of executives expecting growth of more than 20 percent in their e-commerce channels.It for sure,helps to bridge the gap between physical and digital by bringing human interaction to the digital shopping experience.Over a period of just eight month
15、s,e-commerces share of fashion sales nearly doubled from 16 percent to 29 percent globally,jumping forward six years worth of growth market places clear winnersGAIADECODINGDigital reinvents social ties when physical and emotional distancing prevails.Far from being divisive,it brings people together
16、and assists in adjusting to the new normal by opening up possibilities.To immerse consumers in a once in a lifetime full digital experience brands rely on virtual clothing(for example with the first virtual couture dress sold in 2019,a collaboration between The Fabricant,Dapper Labs and the artist J
17、ohanna Jaskowska.They also embrace the world of gaming:-as Louboutin setting his sights on Zepeto a south Korean social gaming app(a new space for discovering the labels latest styles,a platform for communicating and be entertained through numerous challenges for upgrading ones avatar using exclusiv
18、e skins)-or Balenciaga and its Afterworld the age of tomorrow video game.The action takes place in 2031,in a futuristic atmosphere.We also have in mind the NBA&Microsoft teams initiative to provide a new virtual experience to sport enthusiasts:as fans watched the games through the Teams app their fa
19、ces appeared on digital screens surrounding the arena.This collaboration enabled to gather more than 300 aficionados,sharing their emotions for virtu-real!To finish with Moschinos Puppet fashion show during SS21 fashion week:the italian label teamed up with Jim Hensons creature shop to present the c
20、ollection in an innovative way.They turned the pandemic constraint into a resolutely theatrical and highly emotional event!Totally the kind of initiative that truly meets the expectations of Zers!Experimenting exuberant creative freedom both URL&IRLDigital BreakthroughData trend analysisMarine Serre
21、-Fati Amor Trends/Emerging designersDigital BreakthroughEnhanced digital perspective for 2021 The digital era were in has been growing at a velocious speed over the past year.Lockdown has impacted most of the world and fashion weeks,as we know it,have shifted towards virtual shows.Brands that didnt
22、want to branch out into new digital means were forced to include it within their short term strategies.As for designers the shift to digital was pretty much self-evident.Designers like Boramy Viguier,Annakiki,Maisie Wilen and Marine Serre are comfortable with manipulating digital means.Most of them
23、have,naturally opted for a video content to showcase their Spring 21 collections.Mixed with futuristic background,game like scenery and hypnotic sound the video enables the viewer to be immersed in the designers collection.This evolves into fabrics or patterns that are chosen for their digital aspec
24、t.Marine Serre1.Annakiki2.Maisie Wilen3.Ester ManasMetallicIn this digital era,building and experiencing collections online drove designers digital creativity and imaginations.For instance,Maisie Willen said in an interview for Vogue:“I wanted to study the effect of viewing images instead of having
25、live interactions with design.I wanted to create clothes that forced the viewer to consider their perspective.”Most represented categories+30+4SKIRTSCOATSThe crinkled metallic fabric Willen used in the virtually-presented collection radiated such a strong sense of texture that one could almost feel
26、the fragility of the fabric.Ester Manas gathered stitching effect and Annakikis protective bubble dress inspired similar feelings via the same metallicism.Heuritechs analysis found that women in Europe wear metallic skirts and outerwear more often than the average on Instagram trends.Trends/Emerging
27、 designersSteady1.Act n12.Annakiki3.Maisie WilenSatin The natural reflection of satin naturally draws attention to a silhouette.Evidently,Italian label Act n1 and Maisie Willen both grasp the importance of a collection which resonates on social media:The choice of a blackout background allowed the t
28、exture and pattern to stand out to the viewer.Most represented categoriesSafe Bet+39+2DRESSESSKIRTSWe are all familiar with the widely popular camisole satin dress or midi satin skirt that have become satins most represented categories in Europe by 39 and 2 additional points respectively compared to
29、 the average of Instagrams trends.At Act n1s Spring 21 collection,the camisole dress is slit with elegant ruffled tulle.For Maisie Willen,the satin dress becomes a 1920s shift dress matched with a psychedelic print to emphasize todays digital era.Trends/Emerging designers1.Boyarovskaya2.Marine Serre
30、3.AnnakikiVinylIn the same sentiment,vinyl was also employed and conceived through a digital lens.Its all about manipulation of the image through texture,poses,and background in order to create a true online experience.Annakiki chose to take her collection to space,and Marine Serres Spring 21 collec
31、tion features models posing like video game players to create a fashionable avatar fantasy.Segmentation EDGY&TRENDY SteadyVinyl is used here to emphasize this visual attraction through a digital lens.Yet in Europe,vinyl resonates greater among edgy and trendy consumers and has not yet been adopted b
32、y all consumer segments.Trends/Emerging designers1.Annakiki2.Marine Serre3.Boramy ViguierRainproofAs satin and vinyl,rainproof fabric has the particularity of conveying physical touch through visual feeling.For design purposes,we analysed that in Boramy Viguiers SS21 the rainproof fabric was iterate
33、d as a long lightweight black windbreaker featuring asymmetric flap pockets.Safe BetSimilarly,Marine Serres rainproof coat was used in utilitarian style with chest flaps,bellow pockets,and hardware details.For the more audacious ones rainproof pants also came to our attention.Our team of experts det
34、ected that,for both genders in Europe,the rainproof fabric will remain a safe bet in Fall 21 vs last year.Trends/Emerging designers-2%(female)/-3%(male)FLAT1.Annakiki2.Act n13.Molly GoddardTulleTulle is a lightweight,breathable mesh material that can be layered with other fabrics,making it the ideal
35、 fabric for statement pieces.At Annakiki and Molly Goddards Spring 21 shows,the fabric is presented in warm orange and red tones.Throughout both collections,tulle is featured on the upper part of the body,a nod to Zoom meetings and FaceTime chats.Most represented categories+65+12DRESSESSKIRTSHeurite
36、chs experts noted that tulle is mostly visible on dresses and skirts with an additional 65 and 12 points respectively versus the average of Instagrams trends.For instance,Act n1 favored the use of tulle on the upper part of the dress rather than all over the silhouette.Trends/Emerging designersFunky
37、 Checkerboard/MotifThe new digital perception of a print The funky checkerboard print offers a stronger digital perspective of the garments and collections.Maisie Wilen and Marine Serre have opted for the trompe loeil print on second-skin bodysuits to draw immediate attention to the silhouette.At Pr
38、ivate Policy SS21,the checkerboard sets an alternative perception of the original print by its asymmetric disposition.1.Marine Serre2.Molly Goddard3.Private Policy4.Maisie WilenTrends/Emerging designersDigital BreakthroughSwitch on to embark on an entertaining digital escape,infused with light exube
39、rance.Channeling the fluidity of the“URL”world and its enhanced archetypes,to explore an extension of self and reality,rather than living vicariously.GAIA EMERGENCE OFSYMBIONTSBELIEVE IN GAIA,MOTHER EARTHIMMERSIVE FUSIONREAL x VIRTUAL WORLDSTECH-NATURE SYMPHONY FOR A NEW NATURAL AUGMENTED ENVIRONMEN
40、TCharlotte Rutherford/The 2nd Skin CO.Schon MagzinePROSPECTIVE CONCEPTSGAIANATURFICIALS01 Whimsical lilac02 Spectral green03-Ultraviolet04 Citric acidPROSPECTIVE CONCEPTSA color range made of Naturficials/Hypnotic colors with deep hues that reveal an obscure shimmer,lit by organic shades with synthe
41、tic shine.1-GLAM-TECH ODYSSEYPROSPECTIVE CONCEPTSWe explore all the new potentials offered by science and technology.Flowing water standing time by Ying Gao:a robotic dress which reacts to its environment by rippling,stretching and contracting as if it was alive.Eichi Matsunaga is a Tokyo-born,NY ba
42、sed futuristic nail artist whose experiments with 3D printing have enabled him to create animated flames,functional robotic links and extraordinary geometric cutouts to grace the nails!Fantastic objects for almost augmented virtual hands.We also have to mention The artist Ines Alpha transforming the
43、 world of digital beauty.She has made a name for herself through the creation of video filters with a hybrid underwater/futuristic/animal aesthetic.Defining herself as a 3D makeup artist,she pushes the laws of nature just for the time to take a selfie.Her work,always ephemeral can be seen on the fac
44、es of Snapchat and Instagram users.Tilly Lockey,a 14-year-old influencer adopted multi-grip and versatile bionic prostheses from the British company Open Bionics.Since then,Tilly has shared its bionic experiences with her Instagram subscribers!2.WEIRD CANDOURYing GaoMonclerInvisible Cities:Paper Arc
45、hitectures by Camille Benoit And Mariana GellaPROSPECTIVE CONCEPTSSWeb culture with its universe of entertainment offers a highly inspiring creative freedom that stimulates our“kidult”personality to adapt it to the real world.The skiwear fashion brand Moncler here plays with its visual identity with
46、 this colorful hand drawn pattern applied on a down jacket with matching leggingsArty installation as a toy,made of small and playful articulated components.Old school vibe but the staging creates the illusion and gives it a virtual vibe(Invisible cities:Paper Architectures by Camille Benoit and Mar
47、iana Gella).Go Arielle Bob WillisBright OptimismMacro TrendsGAIACONVIVIALITY IS REGARDED AS:91%A SOURCE OF WELL-BEING90%A MOMENT OF HAPPINESS79%ASSOCIATE CONVIVIAL MOMENTS WITH SHARING A DRINK OR A MEAL WITH THEIR FRIENDS&FAM SOURCE:OPINIONWAYDECODINGGAIATIME TO-REBUILD THE IMAGINARY-REBUILD THE IMA
48、GINARY-72%OF ENGLISH CHILDCARE WORKERS NOTED A REDUCTION IN THE NUMBER OF CHILDREN WITH IMAGINARY FRIENDS COMPARED TO FIVE YEARS AGO63%CLAIMED THAT SCREENS WERE MAKING THE CHILDREN LESS IMAGINATIVE SOURCE:Daynurseries.co.ukCline Saby for GraziaDECODINGBright OptimismData trend analysisBogdarBright O
49、ptimismEnthused designers through a worldwide pandemicThrough uncertain and somewhat depressive times a lot of designers have opted for optimism to enhance their creativity.Designers like Hillary Taymour(Collina Strada)and label Charlotte Knowles all share the same vision of an optimistic aesthetic
50、sending us back to the late 60s.Collina Strada Spring 21 collection named:“Change is cute”exhibited a new virtual world of inclusiveness and joy in backgrounds of seaside,farm lands or hand-drawn trippy characters.The collections overflowed with allover floral prints,bright colors,psychedelic patter
51、ns and quirky silhouettes.Despite the gloomy days barely behind us,some designers look forward to a better and more colorful future.BogdarTrends/Emerging designers1.Shuting Qiu2.Kwaidan Editions3.Collina StradaAllover FlowersCollina Strada opted to showcase her Spring 21 collection on a video that d
52、isplayed a joyous and eccentric scenery.The models were running wild,posing in fields of flowers or lush forests to an upbeat soundtrack.Similar to the video,flowers were an optimistic statement in the form of patchwork for Shuting Qiu collection,retro ambiance for Kwaidan editions and even watercol
53、or print for Collina Strada.-4%FLATFurthermore,at Heuritech,we foresee that the flower print will remain stable with a slight 4%decrease next Fall 21 compared to the same season last year.Trends/Emerging designersSafe Bet1.Edward Crutchley2.Collina Strada3.Shuting QiuAllover FruitsDuring this contin
54、uous pandemic and lockdown,people are longing more and more for a return to mother nature.Theres nothing better than the allover fruit print to take you there.-12%MODERATELY DECREASINGMark DownDespite its refreshing energy,allover fruits are predicted to be a mark down with a 12%decrease this Fall 2
55、1 compared to last year.Even more curiously,the print had an early debut during the mens collections such as Edward Crutchley SS21,but only time will tell if it will stick for both genders.Trends/Emerging designers1.Kwaidan Editions2.Collina Strada3.Tomo KoizumiYellowOn top of being a sunny,warm,and
56、 joyous colour,yellow is the most visible color from a distance.The SS21 collections were also conceived to draw attention through a screen,where so much is happening simultaneously.Above all,thanks to its bright tone,yellow puts the emphasis on certain aspects of designs or texture.-6%SLIGHTLY DECR
57、EASINGLabel Kwaidans ensembles for its SS21 collection included yellow in thin mesh fabric,drawing ones attention to the luster quality of the fabric.However,we predict that the colours visibility will decrease by 6%this Fall 21 versus last year.This information coupled with a small magnitude calls
58、for vigilance on the use of the colour.Trends/Emerging designersSteady1.Charlotte Knowles2.Robyn Lynch3.BluemarbleOrangeThe monochromatic looks in orange shades seen in SS21 collections including Charlotte Knowles and Bluemarble offer to the garments an optimistic alternative.In an interview with Vo
59、gue,designer Charlotte Knowles described her SS21 collection as“something colorful,uplifting,joyous,lots of 70s flower power references,and craft-based techniques.”-5%(female)-2%(male)SLIGHTLY DECREASINGInterestingly,orange is predicted to behave similarly for both genders.As it happens,the colours
60、visibility in Europe will decrease slightly by 5%for women and 2%for men in Fall 21 compared to last year.Orange remains a safe colour choice for the upcoming Fall season.Trends/Emerging designersSteadyPsychedelic PrintA playful print that contributes to distractionThe psychedelic print is a throwba
61、ck to the late 60s flower power period,symbolising love and nonviolence.Through music,clothing,and gatherings,the 1960s radiate a sense of joy many seek in 2021.For the Spring/Summer season,Paloma Wool,Charlotte Knowles,Collina Strada,and Su Gi all opted for the playful and quirky hand-painted print
62、 in warm orange and yellow tones.1.Su Gi2.Paloma Wool3.Charlotte Knowles4.Collina StradaTrends/Emerging designersCline SabyBright OptimismProspective ConceptsGAIADECODING EMERGENCE OFAR/CTIVISTS RESISTANT AND CREATIVE THEY ADOPT AN ARTISTIC ATTITUDE TO REBUILD THE IMAGINARY THROUGH ART THERAPY RETHI
63、NKING A SUSTAINABLE AND AGELESS LIVING TOGETHER WAY OF LIFE INNOVATIVE“HAPPENINGS”PROSPECTIVE CONCEPTSAmelia J Dowd at SyncHappening,free exploration describes how AR/CTIVISTS individuals,resistant and creative,bet on their imagination to rebuild a sustainable world.In order to do so,they adopt an a
64、rtistic attitude and promote spontaneity and fortuitously innovative creative“happenings”.In their mind,the stakes are about rethinking a sustainable and ageless living together way of life.1-SWINGING COLORS-Naive Graphics King of indigoMarina EsmeraldoXMSMarie DoazanPROSPECTIVE CONCEPTSA certain fo
65、rm of joyful naivety is expressed in this narrative,brightening everyday living with its graphic“pop”good mood.Colours and shapes are distinct and cheerful.1.On this short-sleeved shirt with its retro collar,we love the“kidult”placement of little colourful embroidered surfers.By Kings of Indigo,a su
66、stainable label based in Amsterdam.2.Fun and colourful,this light hanging plays with height through the different levels of its contrasting elements.By Ladies and Gentlemen Studio(NY 3.Its love at first sight for these artworks,collected on canvas in a papercutting style by Marie Doazan(France)or th
67、e nave style design with flat-tint colours by Marina Esmeraldo(Brazil).2-DELIBERATE IMPERFECTIONCration CarlinArranging ThingCedric CharlierPROSPECTIVE CONCEPTSThe desire for spontaneity and a dash of humour are at the heart of this story.For florals,we reinvest in manual techniques with movements t
68、hat are deliberately imperfectand charming.1.A hybrid motif,part wallpaper,part floral neo-camouflage,for both Him and for Her.Carlin creation.2.We love the folk art style of this vase which looks hand-made:an endearing piece par excellence which could have been found in a car boot sale at a weekend
69、 in the country Selected by Arranging Things(Sweden)for a pop-up store.3.Yes,we wear head-to-toe florals with confidence,particularly in this“Sunday painter”brush technique by Cedric Charlier.Post OpulencePost OpulenceMacro TrendsNagi Sakai Vogue BACK TO CLASSICS REVIVE THE NOTION OF ROOTED-FASHIONR
70、OOTED-FASHION GLOBAL ENTHUSIASM FOR LOCAL&PROXIMITY 74%OF EUROPEANS FAVOR LOCAL BUSINESS RE-ENCHANTMENT&CIVIC GESTURE LESS IS MUCH MORE GROWING ECO-CONSCIOUSNESS NEED TO REGAIN AUTHENTICITY TO REVIVE TIMELESS CLASSICS WITH A TWIST Helmut Lang for Saint LaurentDECODINGFar from frenetic cycles and the
71、 short-lived,the post covid era supports a return to roots and fundamentals.Implicitly,the idea of in-depth,grounded“rooted fashion”,with a history and references and associated with skills to be preserved.Its the opportunity to tap into the natural and ethical through transmission and materiality.T
72、he current context is acting as a catalyst with the preference for remote work(according to Oracle 62%believe working remotely after lockdown is more appealing)and reinforcing the global passion for local.According to the Mastercard survey published in September 2020,74%of Europeans favor local busi
73、nesses,combining re-enchantment and supportive civic gesture.The“Vtements modles”(Model clothing)exhibition at the Mucem in Marseille is an invitation to follow the journey of five pieces that have stood the test of time:the tank top,joggers,workwear overalls,the kilt and the espadrille.Real emblems
74、 of crafted heritage and a universal imagination,they ask questions about the relationship with time.Helmut Lang has dreamed up a series of sculptures using noble discarded surplus from the house of Saint Laurent as part of the“Helmut Lang x Anthony Vaccarello for Saint Laurent Rive Droite”art event
75、.With a maker spirit,this installation elevates salvaging and transforming prototype apparel,accessories and fragments of jewelry.PRE-2000s NOSTALGIAWHEN INTERNET HAD NOT YET BECOME ALL-CONSUMING ENCOMPASSING TECHNOLOGY HYPER CONNECTIVITY:PERSONAL&COLLECTIVE(WHATS APP)WHEN MODERNITY HAD PROMISED TO
76、MAKE US INVICIBLEDECODINGThe promising new technologies(NTIC)at the time have since revealed their complexity,rolled out expansively by social networks such as LinkedIn(2003),Facebook(2004),Twitter(2006),Instagram(2010)and WeChat(2011),which had never before existed.An ever more encompassing technol
77、ogy that is now demanding a hyper connectivity(Example:Cyber urban surveillance,WHATSAPP CONDITIONS OF USE).Post OpulenceData trend analysisMarkooTrends/CatwalksPost OpulenceThe essential eleganceThe post opulence theme represents a minimalist and elegant approach to dressing,with fresh interpretati
78、ons of traditional tailored silhouettes being the central focus of this aesthetic.Peter Do,Khaite and Boyarovskaya embody this aesthetic,creating collections with a modern yet timeless appeal.The theme also calls for the resurgence of wardrobe essentials and content sobriety.Classic muted colors lik
79、e black and white or prints like pinstripes are common for this theme,being used for blazers,trousers,collared shirts,or tailored coats.This form of dressing seems to enhance the practicality of a garment and the purity of its lines,often drawing its inspiration from architecture.Following the evolu
80、tion of consumption,it focuses on perfectly executed and luxurious staples defying the hectic tempo of trends.Markoo1.Khaite2.Peter Do3.juneyenBlackIn a post-opulence momentum,the monochromatic black looks seem to stand up against a system of over-consumption.This sort of look mostly appeared in the
81、 Spring/Summer collections of Khaite,Peter Do,and Juneyen.These clothes are thought and made to last:there is consolation in knowing that one can wear their new garment for the next 10 years.Safe BetAnd despite a slight decrease of visibility of 5%for Fall 21 versus last year,black remains a safe be
82、t for future collections thanks to its massive magnitude.-5%SLIGHTLY DECREASINGTrends/Emerging designers1.Boyarovskaya2.Ellery3.KhaiteWhiteNaturally,white communicates for a minimalist yet elegant sentiment:“less is the new luxury.”The monochromatic white looks of the season reflect a sense of hones
83、t sophistication.Poplin fabric in particular was featured in the collections of Ellery,and Khaite,while Boyarovskaya preferred more comfortable knitted fabrics.Safe betOn a more quantitative note,white is predicted to be a safe bet in Fall 21 for women in Europe thanks to a stable growth and massive
84、 magnitude.Trends/Emerging designers+2%FLAT1.Boyarovskaya2.Alfie Paris3.SankuanzPinstripesTraditional pinstripes are thin light stripes on a dark backing,and have appeared on suits since the early 19th century.Today,the pattern is the epitome of business-formal style.+11%MODERATELY INCREASINGBoyarov
85、skaya and Alfie Paris adapted the print onto garments that display a modest feminine appeal.Furthermore,we foresee that the print will gain+11%in visibility this Fall 21 vs last year.Beyond any doubt a trend to consider.Trends/Emerging designersBold bet1.Boyarovskaya2.Su Gi3.ElleryFormal ShirtsThe w
86、hite formal shirt is considered a timeless piece of clothing.Designer Su Gi revisited the formal shirts by adding a large tab collar detail;Parisian based label Ellery went for a club collar and top stitching details;and Maria Boyarovskaya reimagined a shirt with deep notched sides.+7%SLIGHTLY INCRE
87、ASINGTheir design approach offers a modern yet luxury simplicity of the garment.Furthermore,the formal shirt is predicted to slightly increase in Fall 21 compared to the same season last year with a mild 7%increase in visibility.Trends/Emerging designersSafe Bet1.Khaite2.pushBUTTON 3.Peter Do Blazer
88、With the pandemic still present and a potential third lockdown ahead of us,one would think that blazers are already part of days gone by.Nonetheless,the moderate tailoring of the blazer transcends trends and promotes timelessness.Segmentation EDGY&TRENDYThe blazer keeps being reinvented with unexpec
89、ted cutting details for pushBUTTON,an adjustable strap for Peter Do,or even the classic version for Khaite.At Heuritech,we found that edgy and trendy consumers remain very fond of the blazer jacket.Trends/Emerging designersSafe BetPost OpulenceProspective ConceptsPost OpulenceProspective ConceptsThi
90、s trend illustrates the desire to reload(renew)our codes of seduction:between powerful elegance and desire to move,the new urban cultivate a luxury of a disturbing eloquent duality.Andreas Ortner Elle1-GRANDIOSE PRESTANCEBentleyMuglerSBurberryPSPROSPECTIVE CONCEPTSFlamboyant collar blouse:The clarit
91、y of white,universal and radiant,acts like a simplicity booster.From now on,the idea of streamlined design is neither cold nor otherworldly,but appears as an“allure enhancer”.Key moments in remote working and socializing,Zooms and video conferencing have seen the arrival of the“Zoom shirt”concept,th
92、is top being kept close at hand ready for a fast and efficient transformation into“power executive”mode during a meeting.According to a study by Linkedin,almost 42%of remote workers are said to own one.This embodies the idea of a two-speed silhouette or“mullet outfit”as coined by MMLafleur Collectio
93、n,the female label that designs the ideal business woman wardrobe.Sharp Comfort with this comfortable back blazer:open back for this tailored jacket for greater ease(open or adjust).The“waist up”had pride of place during fashion weeks,with statement shoulders,elaborate collars and necklines teamed w
94、ith more relaxed,off-screen bottoms.In this movement,logos are shifted,notably at Prada,to liven up on-camera collars and give fashion statement free rein.This inspired Carlins forecasts for year 2021.2-SHARP VS SUPPLEJulia WatkinsBalmainIngrid Sol LecciaPROSPECTIVE CONCEPTSThe effect of a sharp des
95、ign is offset by a sense of suppleness,which deformalizes the use of black while making use of its visual power.The expressiveness of this bench/sculpture is found in the opposition between the integrity of the lacquered steel and the suppleness of the panels in synthetic mousse placed on the sides.
96、By Ingrid Sol Leccia(France)Olivier Rousteing,artistic director of Balmain(Paris)completely reinvents the tuxedo with this masculine silhouette which cleverly combines structured with destructured elements.We love the maximum contrast of this ultra-sharp black flat tint on the eyelid(and nails)with
97、a completely natural and nude complexion.Make-up artist:Julian Watkins(Germany)FuturewearMacro trendsFuturewearMacro trends PREPARE TO MANAGE UNCERTAINTYNEW EXTREME CLIMATIC VARIATIONS IMPROVING PREVENTION SYSTEMSCLIMATE CHANGE APPEARSAS THE BIGGEST DEAL IN PEOPLES LIFE FOR 39%OF THEM IN THE USA,47%
98、IN EUROPE AND 73%IN CHINASource:BVA for the European Investment BankThe digital wold Eliseo H ZubirDECODINGThe upcoming decade is forcing people around the world to face several major concerns.Concerns which embrace them whatever their age and which are now cumulative:Since the first warnings by cli
99、matologists in the 90s,the global situation has advanced from worrying to critical Recent natural catastrophes have been of record-breaking intensity,with giant fires in Australia and Brazil,category 5 hurricanes(Dorian),heatwaves in Europe and widespread flooding in Asia.These extreme climatic vari
100、ations require better preparation to handle the new situations they generate.Indeed,eco-anxiety has become a major and growing fear around the globe in recent years.According to BVA:47%of Europeans and 39%of Americans considered climate change as 2020s biggest deal at the start of the year China als
101、o places threats to the environment at the forefront of concerns COPING WITH VULNERABILITYGLOBAL HEALTH CRISIS COVID-19 VIRUS REMINDED PEOPLE OF THE ACUTE FEELING OF VULNERABILITYMODERNITY HAVING ENTERTAINED US WITH DEATHHISTORICAL ECONOMIC AND SOCIAL IMPACTWITH A RECESSION OF 3%OF THE WORLDS GDP IN
102、TERNATIONAL MONETARY FUND(IMF)NrmagazineDECODINGAt the same time,the global health crisis caused by the Covid-19 virus has also collectively reminded people of the acute feeling of vulnerability.A feeling that we thought was behind us by now thanks to Modernity in developed countries,the past few de
103、cades having entertained us with death.Last April Ipsos poll,conducted in 28 countries,shows that the pandemic is the first matter of worries for 61%of people,before health on third place for 28%of people.That concern is certainly circumstantial,but whose psychological impact in the longer term chal
104、lenges the UN which has just published an alert report on this subject.The economic and social impact of the world health crisis also reinforces this feeling of vulnerability:After decades of almost continuous growth,the world is expected to experience a historic recession.According to the Internati
105、onal Monetary Fund(IMF),the fall will amount to 3%of the worlds gross domestic product(GDP).An unprecedented situation that the IMF has called the great lockdown EMERGENCE OFTECH-FRUGALSFOR 71%THE LONG-TERM CLIMATE CHANGE CRISISIS AS BAD AS THE COVID-19 EPIDEMIC ONEIPSOS WORLDWIDE AVRIL 2020 RESILIE
106、NCE,RATIONALITY,AND CIVIC-MINDEDNESS FEELING OF SHARED DESTINY PRIORITIZE THE REASON ON THE PULSEMichele Yong for Metal MagazineDECODINGWhile an Ipsos poll,revealed that 71%of adults in the world think the long-term climate change crisis is as bad as the Covid-19 pandemic,we see the emergence of Tec
107、h-frugal individuals.Faced with these new situations of collective hardships,these individuals choose to face up to these cases of force majeure which are repackaging lifestyles.Through resilience,rationality,and civic-mindedness,they hope to re-establish a feeling of shared destiny and,to do this,t
108、hey prioritize reason over impulse.FuturewearPost Apocalyptic GearGmbHThe futurewear theme represents an aesthetic that tends to imagine the garments of tomorrow amongst young designers,mixing different inspirations.Firstly,tailoring with a modern take on the“Matrix”aesthetic combining long coats,le
109、ather and fitted garments.Both mysterious and threatening it gives off a sense of empowerment.Secondly,utility wear with cargo pants and utility jackets,this calls for garments meant to be functional and practical,with multiple pockets and inventive fabrics.Lastly,a gender-fluidity in tune with its
110、generation where the boundary between menswear and womenswear is voluntarily blurred.This is also associated with a certain sexyness and a free-spirit resurrecting the aesthetic from Berlin techno scene.FuturewearPost Apocalyptic GearGmbHTrends/Emerging designers1.Heliot Emil2.Boramy Viguier3.Saul N
111、ashBlackFor this theme,black is always the new black.The staple shade conveys perfectly the mystery inherent to the notion of future itself.Our analysis found that black was seen mostly on pants and shorts with respectively an additional 14 and 6 points versus the average of Instagrams trends.But yo
112、ung designers like Heliot Emil,GmbH,and .Safe betMowalola dont stop there and use it for monochromatic looks.When applied on garments inspired from activewear,designers like Saul Nash bring a sense of dark elegance to techwear.Trends/Emerging designersMost represented categories+14+6PANTSSHORTS1.Hel
113、iot Emil2.Alyx3.GmbHLeatherAs we may be doubtful about what the future holds,growing another layer of skin seems to be a safety measure.Offered in total look by designers like Heliot Emil or GmbH,leather reaffirms ones power and toughness,and imposes itself as a statement.Mainly presented in black b
114、y these young designers,it is reminiscent of the sci-fi .Steadymovie Matrix,perfectly illustrating the futurewear aesthetic.For next Fall,the visibility of leather is said to increase by 9%for womenswear and stay flat for menswear with a 1%increase.Trends/Emerging designers+9%(female)+1%(male)SLIGHT
115、LY INCREASING/FLAT1.C2H42.Marine Serre3.Heliot EmilPuffer JacketsIn line with leathers idea of protecting oneself from the elements,down jackets add a notion of comfort with their warm quilting.The classical hip length puffer jacket as developed by C2H4 or Heliot Emil remains a safe bet with a stabl
116、e evolution and a medium magnitude.Safe BetStill,this carry-over status doesnt prevent designers like Marine Serre from being creative and rethinking the piece.In her current collection,she proposes a version with a detachable statement hood meant to be worn almost like a dress.Trends/Emerging desig
117、nersSegmentation EDGY1.Heliot Emil2.Jordan Lucas3.Nensi DojakaMeshWhile adding an extra layer of skin comes as a preventive measure,showing skin is also a requirement.It creates this balance between toughness and sexyness,a playground often explored by designers.While mesh may not be Fall 2021s hott
118、est trend,its interesting to see designers including Jordan Lucas,Nensi Dojaka,and Kaushik Velendra pushing gender boundaries,.Steadyusing the material on both men and women.They investigate a gender-fluidity that is dear to the hearts of the younger generations,which correlates with the adoption of
119、 this trend by an edgy audience as remarked by our technology.Trends/Emerging designersSegmentation EDGY1.System Studios2.Xander Zhou3.Marine SerreCargo PantsVery popular a few seasons ago,cargo pants have managed to keep their desirability especially with trendy and mainstream profiles.Drawing thei
120、r inspiration from utility and military wear they embody a notion of practicality that is interesting for young designers imagining the future of .Steadyfashion.It is particularly striking in Xander Zhous rendition of the model.With its half office,half maintenance look,he seems to be questioning th
121、e notion of corporate ladder through the prism of garments.Trends/Emerging designersSegmentation TRENDY&MAINSTREAM FuturewearDark Sobriety.GmbHFuturewearProspective conceptsTo cope with the health and climate crises,Carlin forecasts a trend called“Sanctuaries”that illustrates how“Tech-frugal”individ
122、uals bet on a culture of resilient mankind to cope with the UPHEAVALS at work.Universal Design studio+Giles Miller studioStella Mc CartneyPROSPECTIVE CONCEPTS1.FUNCTIONAL ORNAMENTSThe Sanctuaries theme questions the idea of adaptability,advocating the sublimation of constraint.Yes,it is possible to
123、protect oneself from the outside world and still create beauty.Functionality gets inspired by utilitarian codes,adopting a cross-gender aesthetic.This pavilion,installed for BBC Studios,can be dismantled,reused and recycled.Its undulating structure is covered in dozens of small round louvres which c
124、an be angled depending on its exposure to the light and outside air,removing the need for extra air-conditioning.Frontage design:Universal Design Studio+Giles Miller Studio(London)Perforated aestheticsStella McCartney is a pioneer of eco-friendly fashion in the luxury sector.This loose-fitting tunic
125、 is made from an environmentally-friendly perforated material as an alternative to leather,banned by the designer.2.PROTECTIVE OPTIMISATIONPROSPECTIVE CONCEPTSFor self-protection,but without developing a phobia of the world outside,we opt for caring designs with curving lines that evoke the ideal sh
126、elter,whatever the circumstances or material used.-To boost face protection from UV rays,this Burberry cap plays with an XXL visor,making what is a usually a standard item into something quite different.-At a time when society is questioning the effects of electromagnetic waves,this prototype crib m
127、ade from wood and copper wire significantly reduces the babys exposure.It is also an innovative piece of artisanal craftwork:the result of a collaboration between a cabinetmaker and a designer.Design:Ludwig Vogelgesang+Noir Vif(Paris).A shelter for relaxing,meditating or simply contemplating the lan
128、dscape.Both low-tech and ingenious,it is well-isolated from the ground and protected from wind and sun exposure.Design:Dello Studio(London/Paris)Versatile ComfortMacro TrendsEkaterina Ignatova-Sicky MagSOURCE:ORACLE THE REMOTE WORK PREFERENCE62%BELIEVE WORKING REMOTELY AFTER LOCKDOWN IS MORE APPEALI
129、NG51%BECAUSE IT ALLOWS TO DEVOTE MORE TIME TO THEIR FAMILYDECODINGThewayjournalThe preference for working from home is confirmed by global surveys.According to one published by Oracle1,62%of those surveyed believe that working remotely after lockdown is more appealing,especially because it allows to
130、 devote more time to their family(51%of those surveyed).HOME:SOURCE OF WELLNESS&COMFORT72%THE HOME HAS PLAYED A MAJOR ROLE IN MAINTAINING THEIR PHYSICAL AND MENTAL WELL-BEINGREMINDER:THE HOME AFFECTS OUR HAPPINESS 3 TIMES MORE THAN OUR JOB OR SALARY COMFORT+EXTENSION OF THE SELFSOURCE:THE GOOD HOME
131、REPORT,2019THERE IS NO PLACE LIKE HOME,2020DECODINGHeaven ScentFrom Home Sweet Home to the age of Home Safe Home,the home becomes a buffer from prevailing uncertainty.According to the“No place like home”report by Ypulse,for 72%of individuals questioned,the home has played a major role in maintaining
132、 their physical and mental well-being.When The GoodHome Report in 2019 already highlighted that our home affects our happiness 3 times more than our job or salary.The report specifies that the satisfaction felt for the home depends on:-Comfort,with the majority of those surveyed looking for a home t
133、hat is like a“sanctuary”or a place to“seek refuge”.The identity of the home has become an extension of the self,for the expression of ones personality.Versatile ComfortTrend Data AnalysisPeter DoVersatile ComfortThe blurred frontier between home and work The versatile aspect of these silhouettes emp
134、hasizes a new way of dressing in and out.With the pandemic being a persistent part of our lives for almost a year it has profoundly affected our working habits and daily lives.The boundaries between at home or at work are more and more blurry.Brands are already capitalizing on this recent change of
135、habits by shifting to adaptive indoor/outdoor and effortless clothing.They display a range of soothing color palettes matched with either relaxed tailoring,airy fit,and comfortable outfits.For instance,Label Peter Do developed the Spring 21 collection on the idea of a versatile comfort.They used sof
136、ter fabrics even on tailored pieces and even a cape top that can be worn as a drape over the shoulders or wrapped around the waist to create a more fitted top.The idea is to have garments that adapt to our changed way of living and no longer the other way around.Peter DoTrends/Emerging designers1.Pe
137、ter Do2.System Studio3.MmusoMaxwellKnitwearEither in wool or cashmere,loose or tight,lightweight or thick,knitwear is the statement of versatile comfort.Commonly seen on tops,knitwear has been adopted on matching sets of pants or skirt and jumpers,cardigans or light knitted tops.The collections are
138、truly adjusting to our current way of life,and knitwear is a part of it.This knitted fabric is predicted to grow for both genders,by 12%and 7%in Fall 21 compared to last year.+12%(female)+7%(male)MODERATELY INCREASING/SLIGHTLY INCREASINGTrends/Emerging designersSafe BetSegmentation EDGY 1.Boyarovska
139、ya2.Peter Do3.Simona MarzialiMidi Knitted DressesThe Spring 21 collections of Khaite,Peter Do,and Simona Marziali all feature cutouts or openknit details that offer ample versatility.Additionally,Peter Dos knitted dress can be worn back to front,emphasizing the versatile aspect of his design.Simona
140、Marziali knitted dress was styled over knitted pants,adding even more comfort to the look.As for midi knitted dresses in general,bear in mind for communication strategies that they are mostly appealing to edgy consumers.Trends/Emerging designersSafe Bet+20%(female)+9%(male)STRONGLY INCREASING/SLIGHT
141、LY INCREASING1.RHUDE2.Collina Strada3.4YEHoodiesWith the lockdown,the demand for comfortable pieces has skyrocketed this past year,and the trend is forecasted to keep gaining visibility in fall 2021 with a strong 20%increase for hoodies for women and a 9%increase for men.Even if they were already a
142、wardrobe staple,designers are now infusing them with values close to their hearts.For instance,Hillary Taymour has made sustainability .and upcycling the focal-point of her brand,Collina Strada.On the other hand,Trey Richards,the creative mind behind 4YE has implemented a simpler and more inclusive
143、sizing-chart while also creating a platform allowing people to talk about mental health.It is not just about comfort anymore,loungewear and brand desirability have the power to create communities centered around strong values.Trends/Emerging designersFashion Bet1.Coperni2.Xander Zhou3.Marine SerreLe
144、ggingsLeggings are probably a forever staple.And whether you wear them exclusively for workouts or lounging,designers still keep refreshing them to keep them up to date.They represent a safe bet in our books,worn by edgy,trendy and mainstream consumers but here are 3 delightful renditions that illus
145、trates the versatility of this piece.At Coperni,.Safe Betthe stirrup detail and openwork matching with the jacket makes it a perfect piece to jump from a pilates class to a lunch with friends.Same with Maroske Peech,her piece inspired from dance gear is adorned with pleated details adding intricacy
146、and femininity.Trends/Emerging designersSegmentation EDGY,TRENDY&MAINSTREAM 1.ERL2.Paloma Wool3.4YECasual Jersey1%(female)+6%(male)FLAT/SLIGHTLY INCREASINGSafe BetIndeed the casual jersey is considered a safe trend for both genders in Fall 21,thanks to a growth of 6%for men and less than 1%for women
147、 coupled with a massive magnitude.Casual jersey has the advantage of being part of the effortless vestiaire.In a loose fit the garment is breezy and acts as a second comfortable skin.Often printed with a text like in ERL or a graphic like for Paloma Wool the casual tee still knows glorious days.Tren
148、ds/Emerging designersVersatile ComfortShock wave in fashion.The unprecedented context has blurred lines and clouded inside-outside borders.No longer simply expressing personality or originality,clothing is rediscovering its initial essence:a true protective wrapping,next to the skin,comfort(ing),wit
149、h softness and warmth.The rules of the new normal call for greater ease and fullness to free mind and body.DECODINGToledano ArchitectesPuffy ArmchairFAYE TOOGOOD for HEM1-COSY ENERGYPROSPECTIVE CONCEPTSC&M Camilla and Marc OuterwearThe search of comfort is expressed through cushioned and cosy design
150、 with bold proportions.Materials are smooth and mat,conveying a sense of welcoming roundness.Loungewear and athleisure influences are inspiring new warm and minimalist silhouettes.Comfort and well being shape the preferences of millennials and Gen Z consumers.According to NPD,only 10%of individuals
151、dress for working from home at the start of the day,opting later for comfortable pieces.The key?Hybrid pieces that are sensory,yet pragmatic and comfortable undeniably the winning combo to set the tempo of a stylishly shaken up daily life!1.TOLEDANO ARCHITECTS:a giant wooden ribbon undulates and red
152、efines the space of this traditional apartment2.C&M Camilla and Marc Outerwear:-Modern sweatshirt with revamped details:high collar with gusset,it is anything but basic!3.The suicoke shoe is mixing diving shoe inspiration and sneaker,this hybrid creation is your best comforting partner to walk,run,o
153、r just do nothing.Bold and minimalist design.4.Puffy Armchair by FAYE TOOGOOD FOR HEM:Laid over a rigid frame,a generous padding hugs and envelopsDECODING2-COMFY SENSUALITYPROSPECTIVE CONCEPTSOracle Camera Concept by Ed BurgessDion LeeSideways by Rikke Frost for Carl Hansen&SonAt Home of course but
154、without giving up our chic attitude!We take over the the domestic sphere with elegance,to create a new minimalism both sensual and distinguished.1.Oracle this camera concept,both smart and wireless,with a soft allure,far from the usual design of CCTV cameras.2.Exquisite comfort for this chic ribbed
155、knit dress,its naked back is beautifyied by the wrap-over effect.Sensual feminity and knit are no longer contradictory.3.The elegant sobriety of this grey couch caught our attention,all in curve,as an invitation to multiple postures:lounge space,perfect spot to read,work or scroll!DECODING3-(BUSINES
156、S)SHOW MUST GO ONPROSPECTIVE CONCEPTSSSelf-esteem and its relationship with luxury are now evaluated through the filter of our screens.It is therefore a question of adapting objects and services to the current situation without forgetting the challenge of always making a good impression.Meet the new
157、 e-working girl,dress to impress becomes makeup to impress.We revisit the art of the portrait with an“eyes to impress&lips to seduce”take.Focus on graphic lines in bold strokes and distinctive,confident velvety lips!Maximized eyes with statement linesIn the beauty sector,there are a growing number o
158、f virtual onscreen makeup services.In November 2020,LOral announced the launch of its Signature Face,a virtual makeup collection.By activating the selfie mode on a smartphone or computer,users can test different makeup for the eyes,lips or even haircare all while on a video call.This innovative tech
159、nology is part of the cosmetic brands digital strategy,which started with the acquirement of ModiFace in 2018Highlights from the Fashion Rejuvenation1.For the Digital Breakthrough theme Rainproof is a safe bet for both genders in Europe making it a trend to keep a close eye on as we approach Fall 20
160、212.As for Bright Optimism,allover flower prints brings a sense of joy and reassurance since the print is predicted to be stable in Fall 213.Pinstripes are back in business with a predicted increase in visibility Fall 21 the print is shown to be a bold bet 4.To anticipate an obscure post-apocalyptic
161、 world,leather seems to be the ally of futurewear thanks to a predicted steady behaviour in Fall 215.In a versatile comfort effort,hooded sweatshirt shows a big momentum with a strong increase in visibility especially among women the garment is the fashion bet of the Fall 21 seasonKey TakeawaysSU GIActually,we didnt tell you everything.More trends are available for our clients,please get in touch at or contactcarlin- You can also subscribe to our newsletter to never miss our next reports or webinars