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1、2024 STATE OF MARKETING TO ENGINEERSTHE QUEST FOR TECHNICAL SOLUTIONS AND THE INFLUENCE OF AI22024 State of Marketing to EngineersCONTENTS Introduction About the Survey Respondents Key Takeaways for Industrial Marketers Survey Findings Artificial Intelligence Information Sources Social Media Events
2、Newsletters Content Preferences Podcasts&Video Interacting with Sales About GlobalSpec and TREW Marketing32024 State of Marketing to EngineersINTRODUCTIONWelcome to the 2024 State of Marketing to Engineers Report.This marks the seventh consecutive year GlobalSpec and TREW Marketing have partnered to
3、 better understand the buying behaviors and communication preferences of engineers and technical buyers.Our survey contains a mix of popular topics weve asked about consistently to monitor trends,along with fresh questions that take a deeper dive into buying behaviors.This years research touches on
4、attitudes toward artificial intelligence(AI),content preferences(and how they vary)between hardware and software purchases,and popular social media channels for work needs versus personal use.Help you better understand the information needs of technical buyersThe State of Marketing to Engineers Repo
5、rt is designed to:Provide critical insights to guide your marketing plansEducate and forge alignment withyour leadership and sales organizations42024 State of Marketing to EngineersABOUT THE SURVEY RESPONDENTSParticipants byPRIMARY INDUSTRY Electronics/Electronic Components/Semiconductor 11%Process
6、Technology 10%Automotive 10%Utilities/Utilities Infrastructure 9%Energy and Natural Resources 9%Aerospace/Defense 9%Chemicals/Materials 8%Medical Devices/Equipment 8%Food and Beverage 8%Communications and Networking 8%Life Sciences 5%Academic/University 4%(n=920)Participants byJOB FUNCTION Engineeri
7、ng/R&D 80%Manufacturing Staff 10%Product Management 10%(n=981)Over 900 qualified engineers and technical professionals across the globe responded to our most recent survey.Participants were not required to answer each and every question,so sample sizes vary slightly question-to-question and are note
8、d throughout for clarity.In some cases,we make comparisons to data from previous year(s)when the question was asked.52024 State of Marketing to EngineersParticipants byAGE 35 and under 35%36 45 33%46 55 10%56 65 14%66+8%(n=973)ABOUT THE SURVEY RESPONDENTS,CONTINUEDParticipants byREGION Americas(Nort
9、h,Central,South)49%Asia 17%Europe 14%Africa 10%Oceania 10%(n=977)Participants byCOMPANY SIZE(#of EMPLOYEES)(n=976)1 250 29%251 500 21%501 750 15%751 1,000 15%over 1,000 20%62024 State of Marketing to EngineersABOUT THE KEY TAKEAWAYS FOR INDUSTRIAL MARKETERS90%of technical buyers listen to work-relat
10、ed podcasts,73%in 2023On average,technical buyers spend of the buying process online.89%of technical buyers plan to attend at least one in-person industry event in 2024 Technical buyers continue to findto be the most valuable social media platforms for work51%of technical buyers use YouTube in their
11、 personal lives.66%63%of technical buyers use AI tools for work98%of technical buyers subscribe to newsletters,and81%subscribe to LinkedIn newsletters41%of technical buyers turn to vendor websites for information on a regular basis,followed by 37%for online technical publications72024 State of Marke
12、ting to EngineersSURVEY FINDINGS Artificial Intelligence Information Sources Social Media Events Newsletters Content Preferences Podcasts and Video Interacting with Sales82024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFEREN
13、CES PODCASTS&VIDEO INTERACTING WITH SALES ARTIFICIAL INTELLIGENCESixty-three percent of technical buyers regularly use AI-based tools for work.Technical buyers use AI-based tools for a variety of purposes including content creation and distribution,sales enablement,programming,and data analysis,amon
14、g others.Are you regularly using AI-based tools for work?(n =926)How are you using AI-based tools for work?Select all that apply.(n =916)“Technical buyers experimenting with LLMs to research a topic are increasingly frustrated by the need to validate or refute the information presented.As more searc
15、h tools move to a generative search experience(looking at you,Google),it will be key to provide links to credible sources which supported the provided answer.”-Wendy Covey CEO and Co-Founder,TREW MarketingYes 63%No 31%Unsure 6%Analysing purchase options 20%Creating Content19%Improving/testing soluti
16、ons 24%Searching fortechnical information26%92024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES Overall,the jurys still out on AI-based tools.Most technical buyers dont consider th
17、emselves particularly trusting or distrusting of them,but theyre somewhere in the middle.While thirty-five percent of respondents are curious about AI-based tools,theyre feelings are mixed.On a scale from 1 to 10,where 10 is complete trust,and 1 is a complete lack of trust,to what extent do you trus
18、t answers from AI-based tools?(n=883)Which adjective(s)best describe how you feel about the future of AI-based tools?(n=890)ARTIFICIAL INTELLIGENCE7Median6.5AveragePerspectives shared by respondents.“In chemical engineering,AI tools expedite simulations and assist in designing novel proce
19、sses.They optimize reaction pathways and improve product development.”-“All in”/Committed,Curious“AI-based tools are likely to play a key role in healthcare,contributing to diagnostics,drug discovery,personalized medicine,and overall healthcare management.The potential for AI to improve patient outc
20、omes and streamline healthcare processes is enormous.”Optimistic“I dont trust the output of the AI very much.Its only as good as its programmer and adaptive learning algorithm.Some are better than others.”Reluctant“As a licensed Professional Engineer(PE)I have an ethical responsibility to my clients
21、.Any information presented by AI-based tools should be verified and checked for accuracy.The additional time involved in verifying the accuracy of AI-generated information greatly reduces the benefit(time saving)of using AI-based tools for technical material.AI-based tools make much more sense when
22、liability is less of an issue or where generalities can be applied.”Curious,Impartial,Reluctant35%CuriousOptimisticImpartial“All in”/CommittedReluctantNervousOther23%9%6%3%24%33%102024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT
23、 PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES At what stage of design and development do you find yourself doing the most research on products and services?(n=925)INFORMATION SOURCESWhile more research happens at the beginning stages of design and development,it continues throughout the process
24、.Nearly twenty percent of technical buyers say they do the most research on products and services in the test and debug stage.31%27%23%18%1%OtherStarting a new design projectConceptual designDetailed designTest and debug112024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURC
25、ES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES INFORMATION SOURCESWhere do you routinely seek information when researching a product or service for a work-related purchase?Please select all that apply.(n=925)Supplier/vendor websitesTechnical publications
26、(online)Technical publications(print)Sales/application engineersIndustry directory websitesYouTubeVendor emails/newslettersPublication emails/newslettersIndustry/association groupsWebinarsConference/trade showsVendor seminarsLinkedInLarge Language Model(ChatGPT,Bard,etc.)PodcastsOther(please specify
27、)41%37%29%29%24%24%23%22%22%22%20%19%16%13%13%1%“Trade publications are a valuable resource because they offer educational content and product information from many companies in one place.They can cut through the clutter and marketing noise to offer more unbiased information than company websites,an
28、d our editors and technical review board are industry experts who understand the technology and the best way to present it to engineers.”-Patrick Hindle Editor,Microwave JournalConsistent with years past,most technical buyers turn to supplier/vendor websites when looking for information about produc
29、ts and services.Trade publications,both online and print,are also popular information resources.New this year,respondents were given the option to select“Sales/Application Engineers”and“Large Language Model(ChatGPT,Bard,etc.).”Twenty-nine percent selected Sales/Applications Engineers as a resource i
30、n their most recent purchasing process.122024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES How valuable are each of the following social media platforms when seeking information f
31、or work?(n=866)SOCIAL MEDIASimilar to years past,YouTube,LinkedIn,and GitHub are most helpful for technical buyers looking for work-related information.“Threads,”“WeChat,”and“Discord”were new additions to our research in 2024.23%18%17%16%16%15%14%14%14%14%14%13%12%33%26%21%21%20%19%21%21%21%21%19%22
32、%19%24%27%22%22%21%22%24%24%19%19%22%20%21%14%18%16%18%15%17%17%16%15%14%14%18%17%23%4%6%3%5%4%4%6%4%4%6%5%1124%23%3%3%4%3%23%3%27%18%13%22%18%17%17%23%25%25%18%23%YouTube LinkedInGitHubFacebookStack Overflow X(formerly Twitter)QuoraRedditTikTokThreadsWeChatInstagramDiscordEXTREMELY valuableVERY val
33、uableSOMEWHAT valuableNOT VERY valuableNOT AT ALL valuableN/A my company does not allow this platformN/AI dont use this platform132024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES
34、 SOCIAL MEDIAWhen isolating the top two social media platforms that were cited as“extremely”and“very valuable”by age,YouTube and LinkedIn hold most of the top spots.With Facebook and GitHub holding more value by the 36-45 and the 66 and older age groups.Most Valuable Social Media Platforms For Work(
35、T2B*)*Top 2 Box(T2B)=“Extremely”and“Very”valuableYouTube.69%LinkedIn.63%Reddit,X,Github,Discord.50%25 and under(n=16)YouTube.56%LinkedIn.50%Threads.49%26-35(n=295)YouTube.61%LinkedIn.38%GitHub,Facebook.24%46-55(n=84)YouTube.55%LinkedIn.27%GitHub.15%55-65(n=109)36-45(n=293)YouTube.54%Facebook.48%Link
36、edIn.47%66 and older(n=67)YouTube.54%GitHub.19%LinkedIn.13%142024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES SOCIAL MEDIAIn their personal time,fifty-one percent of technical bu
37、yers are still on YouTube and thirty-eight percent are still using LinkedIn.Most used social media platform(personal)by ageWhich of the following social media platforms do you use in your personal life?(n=863)Instagram,LinkedIn.50%X(formerly Twitter).38%Reddit,Quora.31%Youtube.45%Facebook.37%LinkedI
38、n.33%Youtube.75%Facebook.65%LinkedIn.62%Youtube.36%Facebook.35%TikTok.31%Youtube.64%Facebook.57%LinkedIn.49%Youtube.86%Facebook.54%LinkedIn.42%25 and under(n=16)36-45(n=293)56-65(n=107)26-35(n=296)46-55(n=84)66 and older(n=65)YouTube51%Facebook42%LinkedIn38%InstagramX(formerly Twitter)WeChatGitHubQu
39、oraThreadsDiscordStack OverflowTikTokReddit28%24%23%19%19%17%17%14%13%12%152024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES Eighty-nine percent of technical buyers plan to attend
40、 at least one in-person industry event in 2024.Twenty-three percent say theyll be attending more than three.When asked what specific shows technical buyers plan to attend(unaided),there was a balance between skill development and industry-focused conferences and events.AI-specific events were cited
41、across multiple industries.The most cited event was the Consumer Electronics Show(CES),followed by the AI Summit,Offshore Technology Conference(OTC),and Rockwell Automation Fair.EVENTSHow many in-person industry events(i.e.,trade shows,conferences)do you plan to attend in 2024?(n=867)More than 323%3
42、 events 21%2 events 26%1 event 19%I do not attend in-person industry events 11%“With nearly 90%of respondents planning to attend live events this year,the question is not should events be part of my marketing strategy but how can I maximize the return from my event investment by repackaging and ampl
43、ifying the content,personality and subject matter expertise displayed in the booth through pre-and post-event brand and content marketing.”-David Necessary,EVP Product Development,Garder Business Media162024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVE
44、NTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES Ninety-eight percent of technical buyers subscribe to at least one newsletter,while sixty-six percent subscribe to at least three newsletters.Eighty-one percent of technical buyers say they specifically subscribe to LinkedIn n
45、ewsletters.Of the subscribers,seventy-nine percent are between the ages of 26 and 45.NEWSLETTERSApproximately how many work-related email newsletters do you subscribe to?Approximately how many LinkedIn newsletters do you subscribe to?(n=868)“Engineers are constantly looking for reliable sources of d
46、ata and information,and their interest in newsletters is no exception.The strong uptick in subscriptions demonstrates an unwavering curiosity and desire to learn about new technologies and product applications.”-Tina Streett,Newsletters Product Manager,GlobalSpec01-23-56+2021 (n=1130)2022(n=747)2023
47、(n=613)2024(n=868)8%30%19%43%11%34%16%39%12%35%14%40%2%32%27%39%6+LinkedInNewsletters19%3-5 LinkedInNewsletters28%1-2 LinkedInNewsletters34%Ive never heard of a LinkedIn Newsletter2%0 LinkedInNewsletters17%172024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDI
48、A EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES CONTENT PREFERENCESWhile datasheets presenting the facts about a product or service are important across the board,those seeking software and turnkey solutions found reviews,testimonials,and demos useful in their decision
49、-making too.For hardware purchases,CAD drawings were among the most valued forms of content.3%White paperCase studyPrint CatalogWebinar1:1 interview(audio or video)EbookIn-depth blog postIn thinking of that purchase,what form(s)of content do you find most valuable when researching to make a signific
50、ant purchase for work?Please select all that apply.(n=927)40%29%26%24%24%22%19%18%17%15%13%13%9%DatasheetTechnical publication articleProduct review/testimonialProduct demo videoCAD DrawingInstructional/how-to videoOtherWhat was your most recent major purchase?(n=925)Hardware48%Software27%Turnkey19%
51、Other5%182024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES CONTENT PREFERENCESConsistent with years past,technical buyers find content with specific technical detail(e.g.,datashee
52、ts)to be the most valuable in their decision-making processes.They also find value in technical publication articles and demonstrative content(e.g.,testimonials,demo videos,how-to videos).“Many different types of content are valued by technical buyers.Be original,technical,and choose a content form
53、factor that best showcases the material on channels where your prospects go to seek information.”-Lee Chapman President,TREW MarketingMost Valuable Forms of Content(Top 3)Datasheets.56%Technical PublicationArticle.37%CAD Drawing.31%Hardware(n=448)Product review/testimonial.24%Product demo video.23%D
54、atasheet.23%Software(n=252)Datasheets.18%Product review/testimonial.17%Technical publication article.16%Turnkey(n=176)192024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES CONTENT P
55、REFERENCESGated content(content that requires the completion of a form)is a popular and effective way to generate web leads.Ninety-seven percent of technical buyers are willing to provide their information for technical content they find valuable(e.g.,tutorials,trials).When offered technical content
56、,but asked first to complete a short form(e.g.,name,email address)to download the materials,which types of content are most likely to entice you to provide your information?Please select all that apply.Video tutorialWhite paperInfographicCAD drawingNews articleProduct configuratorI am never willing
57、to fill out a web form in exchange for contentEbook/GuideIn-depth case studyROI calculatorFree trialWebinarOther36%35%26%32%32%31%29%30%37%29%27%24%18%9%6%1%5%3%17%28%30%35%2022(n=881)2024(n=846)202024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NE
58、WSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES What learning style do you identify with the most?(n=865)PODCASTS&VIDEOWhile technical buyers have a reputation for being hands-on professionals,they represent a variety of learning styles.Thirty-three percent consider themselves vi
59、sual learners,twenty-nine percent consider themselves read/write learners,and twenty-six percent consider themselves kinesthetic learners.Visual:Learn by seeing(e.g.,graphs,outlines,presentation slides,etc.)33%Read/Write:Learn by reading and writing(e.g.,books/text,note-taking,etc.)29%Kinesthetic:Le
60、arn by doing(e.g.,movement,hands-on activity,etc.)26%12%Auditory:Learn by hearing (e.g.,discussions,verbal instructions,etc.)212024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES Ap
61、proximately how much time per week do you spend listening to work related podcasts?PODCASTS&VIDEONintey percent of technical buyers listen to work-related podcasts,compared to seventy-three percent in 2023.Twenty percent spend less than an hour per week listening to podcasts,while seventy percent li
62、sten for an hour or more.Approximately how much time per week do you spend listening to work-related podcasts?25&under.13%(n=16)35&under.10%(n=304)36 45.13%(n=296)46 55.33%(n=84)56 65.40%(n=111)66&older.44%(n=71)25&under.13%(n=16)35&under.11%(n=304)36 45.8%(n=296)46 55.12%(n=84)56 65.3%(n=111)66&old
63、er.1%(n=71)25&under.63%(n=16)35&under.76%(n=304)36 45.76%(n=296)46 55.36%(n=84)56 65.27%(n=111)66&older.30%(n=71)25&under.13%(n=16)35&under.3%(n=304)36 45.3%(n=296)46 55.19%(n=84)56 65.31%(n=111)66&older.25%(n=71)Less than 1 hourMore than 5 hoursBetween 1 and 5 hoursDo not listen to work-related pod
64、casts“As podcast listenership continues to rise,technical audiences demand greater frequency of episodes rather than longer durations.We recommend weekly or even twice-weekly episodes at 30 minutes in duration,which is the sweet spot that corresponds with the average American commute”-Eric Singer,Ex
65、ecutive Producer,Coupe Studios Music+Sound Design25 pp*More than 5 hoursLess than 1 hour I do not listen to work-related podcastsBetween 1 and 5 hours38 pp*4 pp*17 pp*(n=885)*percentage point(pp)change from 2320%8%10%62%222024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURC
66、ES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES PODCASTS&VIDEOSimilar to 2021,when we last asked this question,ninety-seven percent of technical buyers watch work-related videos,but the amount of time theyre spending has increased.Seventy-eight percent sp
67、end an hour or more of their week watching work-related videos,while eighteen percent spend less than an hour.“B2B audiences engage with video to learn about products and services-but also to learn about the people who use them and the people behind them.Prospects want a human connection and video o
68、ffers that.Videos,especially short form,are more prevalent everywhere these days,which helps explain why time engaging has increased;however,long videos certainly have their place.It all depends on your goals for each video.”-Lisa Murton Beets,Research Director,Content Marketing Institute2023(n=1130
69、)2024(n=853)48%70%67%43%18%11%5%4%0%3%Between 1-5 hoursLess than 1 hourMore than 5 hoursI do not watch work-related videosApproximately how much time per week do you spend watching work-related videos?232024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVE
70、NTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES PODCASTS&VIDEOFifty-six percent of technical buyers prefer videos that are 10 minutes or less,and another fourty-two percent prefer longer.What is the ideal length for a video?(n=853)5%Less than 2 minutes26%6-10 minutes14%16-3
71、0 minutes4%No preference25%2-5 minutes15%11-15 minutes13%More than 30 minutesIdeal Video Length by Age 13%25%25%13%0%13%13%4%24%24%17%13%15%2%4%20%25%14%17%18%2%6%32%21%13%14%5%9%5%31%32%14%9%1%7%6%29%32%8%16%2%8%Less than 2 minutesMore than 30 minutes2-5 minutes11-15 minutes6-10 minutes16-30 minute
72、sNo preference25 and under(n=16)26 35(n=299)36 45(n=294)46 55(n=78)56 65(n=99)66+(n=63)242024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES Video too long 29%PODCASTS&VIDEOWhen wat
73、ching a video for work,which do you find to be the most annoying?(n=851)Blurry Visuals30%Presenter lacks confidence24%Content doesnt align with video title34%Long Introduction37%Subtitles not available22%Poor Audio Quality (e.g.,difficult to hear)33%Advertisements39%Other3%When it comes to video con
74、tent,technical buyers are most annoyed by ads,long introductions,and lack of technical depth.Video quality matters less if the content is sufficiently technical and direct.Lack of technical depth36%252024 State of Marketing to Engineers ARTIFICIAL INTELLIGENCE INFORMATION SOURCES SOCIAL MEDIA EVENTS
75、 NEWSLETTERS CONTENT PREFERENCES PODCASTS&VIDEO INTERACTING WITH SALES In thinking about the entire buying process for significant work-related purchases,from early research to the final purchase decision,how much of the process happens online before you choose to speak to someone at the company?(n=
76、842)INTERACTING WITH SALESOn average,technical buyers spend sixty-six percent of the buying process online.Seventy-seven percent spend at least half of the buying process online before choosing to speak to someone at the company.Younger technical buyers spend more of the buying process online than t
77、heir older counterparts.Percent of the Buying Process That Happens Online,by AgeAverage 66%Median 68%73%27%25 and under(n=15)74%26%46-55(n=78)81%19%26-35(n=293)70%30%56-65(n=101)78%22%36-45(n=287)65%35%66 and more(n=66)Spends 50%or less of the buying process onlineSpends 51%or more of the buying pro
78、cess online262024 State of Marketing to EngineersGlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses.Our audience of engineers and technical professionals relies on the GlobalSpec family of brands as a tru
79、sted resource for content,community,and engagement at all stages of the research,design,and purchasing process.Our clients count on us to deliver deep industry intelligence,customized marketing programs,and measurable campaign performance.For more information,visit Marketing partners with engineerin
80、g and technology companies to elevate their brand,engage their audiences,and generate new opportunities through insightful research and unrivaled industry expertise.TREWs strategy-driven marketing services include branding,content marketing,digital campaigns and sales enablement.For more information,visit .