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1、?2?3?数养出?6?数养?8?10?13?18?23?28?竞?31?36?竞?41?47?兴?53?55?问?竞?出问?数养出?指?绪?绪?光?Meta?免?光?允竞?竞?光?别?卓?脱?Meta?变?竞?碑?Meta?免?3?Jeff L Hermann?“激?卓?竞?光?兰?Meta?光?碑?401?涌?数养?养?出?1?74%?2020 清 6?2?免?兴?变?免?数养出?清?清?光?免?择?清?10.8%?择?清?(8.3%)3,4,5?出?指竞?数养出?数养出?兴?光?免?出?95.2279.9120.7143.3354.5160.220222026+10.8%+6.08%+7.

2、30%?数?1“Global Download on Digital Lifestyles”?2021?2?https:/?2“Connectivity in a COVID-19 world”?2022?7?https:/?3“Entertainment in Indonesia”?Statista?2022?7?https:/?4“Entertainment in Brazil”?Statista?2022?7?https:/?5“Entertainment in Mexico”?Statista?2022?7?https:/?6“Entertainment Worldwide”?Stat

3、ista?2022?7?https:/6?数养出?(?2022-20263,4,5?数养出?择?清?(CAGR)?2022-2026 6+8.3%?数养?20 3?+14%?+20%?养+16%?+4%7?数?1“Latin America surpasses the U.S.and Europe and is already the second fastest-growing streaming market in the world”?Latin America Business Stories?2022?4?https:/?2“Reasons for s

4、ubscribing to SVOD in Latin America”?Statista?2021?11?https:/?3“Digital Media Worldwide”?Statista?2022?7?https:/?4“Digital 2022:Brazil”?Datareportal?2022?2?https:/?5“Digital 2022:Mexico”?Datareportal?2022?2?https:/?6“Digital 2022:Indonesia”?Datareportal?2022?2?https:/?7“How Covid-19 has transformed

5、the amount of time we spend online”?2020?8?https:/“?25%?数?兴?Michael J.WolfActivate Inc?7?5G?1?数养?指?数养?2?4,5,68?36?10?19?8?55?889%85%81%48%96%90%88%68%94%79%93%81%?2022?1,2,3?免?Instagram Reels?Instagram?4.3%4?Meta?1,400?5?5?数养?数?数?1“Digital Report:Indonesia”?Datareportal?2022?2?https:/?2“Digital Repo

6、rt:Brazil”?Datareportal?2022?2?https:/?3“Digital Report:Mexico”?Datareportal?2022?2?https:/?4“24 Instagram Reels stats that might surprise you”?Hootsuite?2022?5?https:/ Touts Messaging as the Future of Business at Conversations Event”?Destination CRM?2022?5?https:/ 兴?免?数养?数?数?1“What can publishers l

7、earn digital comic books”?Book Business?2022?7?https:/?2 Global Monitor 2021?2022?7?3“50 Video Marketing Statistics to Inform Your 2022 Strategy”?Hubspot?2022?7?https:/?Global MONITOR 2021?87%?指?界?问?竞?2017 清?9?2?数养?数养?指?数养?数养?指清?兴?数养?97%?Z?问?免?界?2?28%?3?数养?免界?流?指?Mark Waid?11014.916.11717.818.218.4?

8、0242023202220212020?1“Ebook revenue worldwide”?Statista?2022?3?https:/?2“Streaming growth stalls subscribers”?Axios?2021?11?https:/?3“e-Conomy”?Google?2022?7?https:/ 清?2025 清?择?清?3.6%1?光?指?择?清?(CAGR)?2020-2025+8.3%2022 清?2021 清?13%$2,480?1102?12?兴?免?光?切?兴?问?13?2,100?1?免 3/5?数养?2?问?卓?6

9、1%?30%3?竞?4?5?数养?卓?6?竞?竞?光?Storial?7?2020 清 11?卓?Ministerial Regulation 5?5?卓?MR5?8?卓?检?兴?光?变?光?共?兴?共?竞?“Ministerial Regulation 5（第 5 号?，简称 MR5）?Sebastian StrangioThe Diplomat 编辑871%2021 年，有 71%的印尼人使用智能手机或平板电脑阅读电子书（比 2018 年增加了 4%）314?1“e-Conomy”?Google e-Conomy?2022?8?https:/ Menulis Digital Dan Tan

10、tanga Perpustakaan”?DPK?2021?11?https:/dpk.bantenprov.go.id?3 Global MONITOR 2021?2022?7?4“Popular Payment Methods in Indonesia:What Consumers Want”?2p2p?2022?8?5“Marak Pembajakan Buku”?Warta Ekonomi?2021?7?2021?8?https:/wartaekonomi.co.id?6“Indonesia slashes online piracy as streaming services pile

11、 in”?2022?8?https:/ Looms for Indonesias Harsh New Internet Content Restrictions”?The Diplomat?2022?7?2022?8?https:/ Indonesia?流?Brenda CheongGoodNovel?6?$10?2021 清?Dreame?指?$10?5*?1 Cultural Streetscapes?2022?8?2?2022?8?3“Digital Entertainment in Indonesia”?Xendit?2021?3?2022?8?https:/www.xendit.co

12、?4“Werewolf erotica is the latest global gig work trend”?Rest of World?2022?7?https:/restofworld.org?5“DreameUnveils New 2022 Writer Benefits Program”?Times Indonesia?2022?3?https:/www.timesindonesia.co.id?6“Perludem:Bawaslu Sah Memanggil Zulhas untukDiperiksa Terkait Bagi-Bagi Migor”?Media Indonesi

13、a?2022?7?https:/?指?光?问?问?绪?免?指?1?KBM App?Karya Karsa?激?免?激?竞?激?卓?数养?竞?3?Joyread?Storial?GoodNovel?免?Ketupat*?2?别?竞?2?共?共?刺?2?怖?出?怖?GoodNovel?兰?4?怖兴?Dreame?Storial?GoodNovel?2?变?“Dee Lestari?17?5?光 Facebook?2?界?vs?116?2021 清?73%?界?切?问?2020 清?5%?1?问?问?免2?兰?卓?86%?界?流?1?3?竞?兴?兴?2?免?数养?$3-5?4?93%?vs?88%?

14、1?指?衔?2?2?涌?1 Global MONITOR 2021?2022?8?2?2022?7?3 Cultural Streetscapes?2022?8?4“How ripe is the Indonesian market for digital entertainment monetization?”?Xendit?2021?3?2021?3?https:/www.xendit.co?5“About Dee”?Dee Lestari?2022?8?https:/ Lecturer,My Husband?问?流?问?Rahmanida?清?Wattpad?6.8?兴?5?The Se

15、cret of Angel?True Beauty?免?Webtoon?8.59?6?Z?清?免?1 Global MONITOR 2021?2022?8?2?2022?8?3 Cultural Streetscapes?2022?8?4“The Future of TV 2022”?The Trade Desk?2021?11?2022?8?https:/?5“My Lecturer is my Husband”?Wattpad?2022?8?https:/?6“The Secret of Angel”?Webtoon?2022?8?https:/18?“?出?Fabiano Deffent

16、i“Laws of Brazil”博客作者596%?2021?96%?vs 2017?81%?1019?96%?1?光?2?2020 清?2019 清?83%3?竞?2?问出?潜?问出?衔?坊?问出4?出?2021 清?$2,210?2022 清?$2,480?2027 清?$3,110?9?5?6?变?问出?典碑?5?碑?404?(Operation 404)?出?光?7?226 光?461 光?8?变?问?1“Digital 2022:Brazil”?Datareportal?2022?8?https:/?2 Cultural Streetscapes?2022?8?3“Venda de

17、ebooks salta 83%em 2020 e revela fora dos livros digitais na pandemia”?Folha de S.Paulo?2022?8?https:/.br?4“Preo do papel dispara,e editorasencolhem tiragem de livros e HQs”?Folha de S.Paulo?2022?8?https:/.br?5?2022?8?6 Laws of Brazil?2022?8?7“Intellectual Property”?ZD Net?2022?8?https:/?8“Operation

18、 404 hit so many piracy apps its surprising there are any left”?Torrent Freak?2022?7?https:/ Global MONITOR 2021?2022?8?“?流?界?光?120?1?2022?8?2 Cultural Streetscapes?2022?3“The Brazilian middle class and Its Illusory Search for an Elite Identity”?Revista?2022?3?https:/revista.drclas.harvard.edu?4“How

19、 to publish a book on Amazon and earn money for each sale”?Business Insider?2021?4?https:/?5“Booktokers:Get to know 6 influencers and their perspectives about digital way”?Her Campus?2021?5?https:/?出?问?光?问?问?免?卓?Wattpad?Kobo?Banca da Monica?Social Comics?2?免出?流?3?清?兴?Wattpad 兴?1?卓?Amazon?Skeelo?流?4?

20、界?流?兴?流?1?卓?激?Sem Spoiler?竞?Sem Spoiler?1?1?卓?Barbara Polo?变?18?浪?30?流?5?“?流?33/43/4?vs 2019?72%?11?21?1?竞?指?数养?2?WhatsApp?3?号养?卓?Mina De HQ?号养?凌?4?Catarse?5,6?Amazon?Clube dos Autores?流?7?Fliptru 兴?竞?的著8?免?9?流?10?兴?激?1“Proposed tax on books in Brazil may disadvantage readers in poorer neighbourhood

21、s”?Global Voices?2020?8?https:/globalvoices.org?2“During the pandemic,Brazilians rediscovered the joy of reading”?The Brazilian Report?2021?9?https:/brazilian.report/society?3?2022?8?4 Mina De HQ?2022?8?https:/.br/?5 Catarse?2022?8?https:/www.catarse.me/?6“Crowdfunding”?Statista?2022?8?https:/?7 Clu

22、be dos Autores?2022?8?https:/.br/?8 Fliptru?2022?8?https:/.br/?9 Cultural Streetscapes?2022?8?10“eBooks”?Statista?2022?8?https:/?11Global MONITOR 2021?2022?8?“Heartstopper 兴?光?LGBTQIA+?379%79%?vs?65%?6?22?竞?1?2?免?指?光?14-40?免?1?免?绪?问?Confinada?兴?指光?4?Heartstopper?允光?兴?免?10.8?5?免?1?2022?8?2“One Diseas

23、e.Two Brazil.”?2020?8?https:/?3 Cultural Streetscapes?2022?8?4“A New Comic Exposes Racism Amid the Pandemic in Brazil”?Foreign Policy?2020?8?https:/?5“Brazil TV audience demand for Heartstopper”?Parrot Analytics?2022?8?https:/?6?Global MONITOR 2021?2022?8?23?24“?专家墨西哥本土网漫作者675%75%?2?2021 清?74%?1?75%

24、?清?2?出?清?择?3?择?坊?3?5?刺?变?4?6?卓?LGBTQ 7?VS?231?择?变?8?竞?85%?18?24?流?9?碑?免?光卓?Central FIXION?10?竞?择?1“Digital 2022:Mexico”?Datareportal?2022?2?https:/?2“Celulares y tabletas,protagonistas de la lectura”?Informador?2018?3?https:/www.informador.mx?3“A spring in consumers steps:Americans prepare to get ba

25、ck to their spending ways”?2022?8?https:/?4?Cultural Streetscapes?2021?6?5“Mexicos economy enters technical recession as GDP contracts again”?2022?2?https:/ 41”:The Queer Dance Party That Changed Mexico”?Americas Quarterly?2020?6?https:/americasquarterly.org?8“Internet piracy:the Mexican perspective

26、”?Uhthoff?2022?8?https:/.mx?9“Education on media piracy could reduce the number of Latin Americans who pirate by more than 50%”?Irdeto?2017?3?https:/ Google Play?2022?8?https:/ Global MONITOR 2021?2022?8?3 Steamy Lit?2022?8?https:/ Cultural Streetscapes?2022?8?5?2022?8?问?问?bookrecsbymel?Instagram?(#

27、bookstagrammers)1?86%?流?光?出?vs.2020 清?83%?2?光?光?3?指?Ipstori?竞?100%?激?4?5?竞?5?5?指?竞?指?5?流?5?“?光?12?15?免?6?流?光?出?vs?226“Facebook?免?问?指?流?专家墨西哥本土网漫作者487%87%?界?（vs.全球：84%）3?87%?界?vs.?84%?3?69%?兰?65%?3?卓?Facebook?4?卓?指?4?67%?指?vs?59%?3?清?指2?WhatsApp?Facebook?变?1?竞?兴?4?75%?vs.2019 清?68%?3?卓?El Buen Fin?Ho

28、t Sale?1?出?4?免?51%?电?vs?47%?3?免?怪?养?坊?1?竞?激?1 Cultural Streetscapes?2022?8?2“Digital 2022:Mexico”?Datareportal?2022?2?https:/ Global MONITOR 2021?2022?8?4?2022?8?27“?指?免?兴?激?175%75%?(vs.全球：63%）2?光?1?75%?vs.?63%?2?1?指?共?免?1/5?激?3?免?共?4?65%?指?vs.?57%?2?Tu barrio te respalda?涌?光?免?4?Differente?免?问?免?免?

29、(differente5)?免?免?1?2022?8?2 Global MONITOR 2021?2022?8?3“Most popular e-book genres in Mexico 2021”?Statista?2022?4?https:/ Cultural Streetscapes?2022?8?5“Differente”?Este Pais?2021?8?https:/ MONITOR 2021?2022?8?1“?指?流?1?98%?98%?界竞?问?vs?96%?2?Figment?免?兴?Figment?号养?免?2,3?33?95%?兰?1?兰?指?免?兴?兴?问?兴?允光

30、?(Phygital*)?免?凌?免?光?竞?竞?*?(Phygital)?1 Global MONITOR 2021?2022?8?2 Figment?2022?8?https:/country.figment.live/?3 PRWeb?2022?8?4“Dooiu”?Cultural Streetscapes?2022?5?https:/ Streetscapes?2021?10?https:/ Global MONITOR 2021?2022?8?2“Friz Uses Nontraditional Financial Data to Offer Debit Cards,Credit

31、Lines,and Cash Advances to Freelancers”?Card Rates?2022?2?https:/?3“Festivilia”?Cultural Streetscapes?2022?1?https:/?Meta 解决方案Meta?(Branded Content Ad)?卓?可立即采取的行动?刷?参考思路?光?竞?竞?竞?出问?绪?135?竞?竞?兴?光?Meta?指竞?光?流?Meta?(Branded Content Ad)?卓?1?362?1?指?免?兴?问?涌?竞?免界?绪?竞?37?1?光?流?问?免界?免?妹?兴?兴?光?免?64%?竞?1 Glob

32、al MONITOR 2022?2022?8?281.8%81.6%84.8%86.4%2022?流?1?光?框?流?光?界?变?3?Amino?光?卓?养?Amino?流?免2?免?38?53%?流?1?流?竞?免?兴?Facebook?WhatsApp?指?界?竞?流?免?1 Global MONITOR 2021?2022?8?2 Amino 2022?2022?8?https:/ owner ByteDance tests metaverse-like social network with new app Party Island”?2022?1?https:/?Meta?竞?Mes

33、senger for Business?WhatsApp API?光?碑?Meta Horizon Worlds?VR?免?卓?光?绪?竞?2?Casimiro?流?免?渗?160?Casimiro?数养?3?流?Instagram?兴?2?39?脱?问?免?66%?问?免?vs?64%)1?别别?共?流?光?免?1 Global MONITOR 2021?2022?8?2“Circuit breaker anniversary:Building book buzz online”?2021?4?https:/ streamer Casimiro peaks at over 540,000 v

34、iewers while streaming Neymar:The Perfect Chaos premiere”?Dot Esports 2022?2022?1?https:/ for Business?WhatsApp API?光?碑?Meta Horizon Worlds?VR?免?光?免?Instagram?Facebook?共?Meta?竞?2?数养?41368.0%73.1%73.5%87.1%?免?共?竞?兰?绪?涌?竞?涌?42?光?免?指?数养?免?指?指?1?数养?2?脱?兴?数养?振?光?免?3?竞?87.1%3?界?切?问?卓?卓?卓?AR/VR?竞?1“e-Conom

35、y SEA 2021”?Google?2022?8?https:/ fatigue impact on piracy”?The Refinery Report 2021?2021?10?https:/?3 Global MONITOR 2021?2022?8?4“Do Not Drink”?Dan Moller?2022?8?https:/ France:Visualising Scent”?Jess Herrington?2022?8?https:/ Cat?Woman?养?光?流?Doja Cat?免?流?免3?(Hyponosis Mic)?光养?免?光养?免?养?2?43?80%?1?

36、绪?变?免?流?1?Global MONITOR 2021?2022?8?2“Beginners Guide to Hypnosis Mic-Division Rap Battle”?OtakuMode?2018?9?https:/?3“An interactive Doja Cat music video ca introduce you to programming”?The Verge?2021?12?https:/?Meta?竞?Facebook?Instagram?(Poll Ad)?指?Instagram Reels(?)?Reels 兴?流?允?Reels?卓?竞 Faceboo

37、k?指?共?兰?出问?绪?竞?3?兴?Unrd?光?免?卓?免?脱?3?4?Shinsekai?免?particles?免?免?2?44?绪?指?脱?免?涌?Facebook?Metaverse”?689%?1?共?竞?免出问?IP?涌?卓?数养?别?数养?免?1?2022?Meta?2022?8?https:/ Is All Set To Bring Manga Art In The Metaverse with NFT”?TechBullion?2022?4?https:/ Unsolved Studios?2022?8?https:/ chat fiction app unrdlaunc

38、hes with real time thriller stories”?Press Room 2020?2022?8?https:/ BUD App?2022?8?https:/ for Business?问?光?卓?问?竞?3?Galatea?光?免?光?2?BUKKU?别?存?1?45?指?数养?卓?兴?指?卓?免?1 Bukku?2022?8?https:/.ar/?2 Galatea?2022?8?https:/ Ad)?指?Instagram Reels(?)?Reels 兴?流?允?Reels?竞?3?Meta?竞?免?AR?Meta?Messenger for Business

39、?问?光?指?免?Meta?竞?免?AR?Meta?兴?问?流?养?47472%73%75%71%66%68%40%45%46%201920202021?出?/?激?问?/?流?问?问?竞?问?变?问?48?问?问?免?指?问?数养?光?问?免?别?光?光?振?流?流?指光?指光?指?变?流?指?问?竞?数据来源：1 Global MONITOR 2022，凯度，2022 年 8 月获取4?1?1?竞?问?竞?指?出?流?坊?问?免?激?免?4?Webtoons?光?数养?2?30?激?Blinkist?光?1?10?15?shortcasts?别?激?1?49?绪?指?问?光?指?允?内?免

40、?卓?凌?数养?数养别?免?怪?免?问?兰?问?竞?免?数养?数养?数据来源：1 Blinkist，2022 年 8 月获取，https:/ WebTOONs the next big thing”，The Hustle，2022 年 3 月发布，https:/thehustle.co/?Meta?竞?Facebook?Instagram Reels?Meta?Meta?免?竞?激?4?Spotify?Spotify 清?(Spotify Wrapped)?指?别?光?养?3?Basmo?光?流?清?变?清?影?2?50?指?免?免?激?免?指?流?数据来源：1“Why We Forget M

41、ost of the Books We Read”，The Atlantic 2018，2018 年 1 月发布，https:/；2 Basmo App，2022 年 8 月获取，https:/basmo.app；3 Protocol，2022 年 8 月获取，https:/ Kang?1?4?妹?免?2?Whispersync?Audible?Kindle?兴?兴?兴?指?光?流?1?51?指?光?指?兴?问?兴?变?别?指?免?数据来源：1 Audible，2022 年 8 月获取， Taplytics，2022 年 8 月获取，https:/ Reels?Meta?Meta?免?数养?数

42、养?Meta?光?竞?Meta?竞?竞?Meta?碑?卓?API?变?免?4?竞?变?问?指竞?界竞?Meta?竞?Meta?(Branded Content Ad)?卓?Meta?竞?Meta?指竞?光?Meta?竞?Meta?动?指?竞?指?Meta?竞?Instagram?Facebook?共?Meta?竞?Facebook?Meta?竞?Messenger for Business?WhatsApp API?光?碑?53?兴?1254?竞?免?免?竞?Meta?竞?Facebook?Instagram?(Poll Ad)?指?Meta?竞?Meta?竞?免?AR?Meta?兴?Meta?竞?卓?Messenger for Business?光?碑?激?问?竞?竞?界?竞?流?免?指?问?Meta?竞?Facebook?Instagram?Meta?竞?Meta?免?Meta?竞?Meta?(Advantage+App Campaign)?54?兴?34?56?5855?/?/?出?检?/?/?AR/VR?问?问?/?竞?竞?光?56?数养?竞?问?57?100 光?竞?绪?数养?竞?清?Global MONITOR?Mary Lau?动?/?动?Mary.LSean Lee?Sean.Lhttps:/